MESAS

Event Creative produced an event with gold chargers and gold-trimmed glasses at the Chicago Cultural Center.

Fox Ventures created custom furniture from recycled materials including pallet ottomans, as well as paper flowers. In another eco-minded touch, the event used LED candles and soy-based candles. "It's not just a ball to get dressed up at every four years, but there's a goal to the ball. The goal was to show you can have a fabulous event without being wasteful," said event designer Katie Martin, C.E.O. of Elegance & Simplicity.

During the 2010 Super Bowl, Bridgestone stacked its tires to create highboys at the ESPN the Magazine Next Big Weekend party.