General

Toast will produce "Rolling Stone Live" at the Bud Light Hotel on Friday.

Producers had just four hours to convert the Celebrity Beach Bowl into a concert and lounge venue for DirecTV's Super Saturday Night. The tent rigging was built to allow the ceiling to hold as much as 100,000 pounds of equipment and decor. Two massive chandeliers balanced out the JumboTron, which concealed 15 smaller chandeliers during the touch football game.

Interior designer Madeline Stuart created the signature Architectural Digest greenroom at the Academy Awards. (It's the 11th consecutive year the mag has produced the backstage lounge for presenters and honorees.) Art director and production designer Cedric Gibbons, who is credited with designing the Oscar statuette, was the inspiration behind the room. Stuart's design evoked Gibbons's luxe and tailored modern style.

"When Myrna Loy and William Powell drink martinis in The Thin Man, they do so against the elegant backdrops Cedric Gibbons created. His work defines Hollywood glamour," Stuart said in a statement. "My design for the Architectural Digest green room pays homage to his four decades of film designs. My goal was to design a space where contemporary stars wouldn't be surprised to bump into Cary Grant or Katharine Hepburn."

The artist Mr. Brainwash provided installations for one-of-a-kind, conversation-sparking touches in the milieu.

For Essence's sixth annual pre-Oscar award luncheon, Candace Purdie Montgomery worked with Caravents to drape the Beverly Hills Hotel in a rich palette of gold, black, and slate blue, reflected in the ballroom, lounge, custom linens, screen graphics, and lighting effects. A recurring motif of ornate gold frames decked the space, from the press wall to sponsor integrations in the lounge to the stage set. For the first time, the table configuration included a mix of round and rectangular tables, making the room feel larger.

Large-scale, 25- by 12-foot screens (more than double the size of screens in years past) flanked the stage, a look, with the use of edge blended projectors, that was designed to "immerse guests in classic, iconic imagery," according to Caravents' Cara Kleinhaut. The displays rotated images of the honorees with specialized graphics, sponsor logos, and Imag video from five cameras within the room.

Honoree Oprah Winfrey, with students from her leadership academy, drew a frenzy on the arrivals carpet and brought the house down on stage. But did her presence attract additional sponsor dollars? Not especially, said Purdie Montgomery: "We are 70 percent confirmed before we even share our honorees. Additionally, most of them are returning partners of two years or more."

New this year was the "Power of Our Presence" wall, where guest Instagram photos tagged with #EssenceRedCarpet formed a collage, and served as takeaways for guests. Framed signs around the space encouraged guests to upload their pics for the day's best dressed, best hair, and so forth.

On Friday QVC's pre-Oscars party packed the Four Seasons Hotel Los Angeles at Beverly Hills with influencers; it's gaining speed as a place-to-be party over the award weekend. SPEC Entertainment produced the party, which took place in a clear-tented space in the hotel's garden.

A glittering QVC logo rotated in the party space and served as a decor centerpiece—not to mention a backdrop for snapshots.