
Veteran event designer Preston Bailey answers more than 70 questions from real creative professionals in his latest book.
Photo: Joe Schildhorn/BFA.com

The way a room is set up tells attendees how they are expected to act. A classroom-style layout indicates passive listening to a presentation from a topic expert.
Photo: Courtesy of Renaissance Tampa International Plaza

Facebook Developer Conference
Photo: Obsura Digital

Procter & Gamble took to the London Olympics for a mom-focused campaign with an activation in the form of a 65,000-square-foot “home away from home” for the mothers of competing athlete.
Photo: Eamonn MacCormack for Getty/P&G
Diffa's Dining by Design

At Diffa's Dining by Design in Chicago in 2008, Eastlake Studio's table for Geiger International had a Mad Men vibe, featuring ashtrays, martini glasses, and a decidedly retro wood veneer.
Photo: Barry Brecheisen for BizBash

Bandolero served gold leaf caviar along with its gin cocktail of ginger beer, blood orange liqueur, and absinthe.
Photo: Chris Avery