Microsoft’s IE9 launch at SXSW: Video-mapping technology converted the Austin City Limits Studio into an interactive, virtual forest.
National Geographic magazine: Giant “Africa” photo exhibition in Grand Central Terminal. Folio: Best Magazine Event of the Year.
Napster at X Games: The Napster MP3 Station in a pop-up log cabin at the base of Aspen Mountain.
Meow Mix House: The set for an Animal Planet reality TV show featuring 10 cats interacting 24/7 via webcams; consumers voted for favorite feline online.
Meow Mix “Think Like a Cat” Game Show—30-minute TV show where cats and their humans competed to win a million dollar prize; hosted by game show legend Chuck Woolery.
Warner Bros.: Tweety pop-up boutique in Beverly Hills featured exclusive line of Tweety-inspired fashion creations by top designers—Alexander Wang, Eugenia Kim, Miss Davenporte.
Ravenswood at NYC Wine & Food Festival: Artisanal-themed tasting booth made from reclaimed wood and rustic materials with a hand-etched centerpiece.
Napster Garage at the DigitalLife Expo: Low-cost, low-tech execution at New York’s Javits Center. PC magazine: Best Booth at the show.
People magazine: Make Me a Star Tour promoted “World’s Most Beautiful Woman” issue with a lounge, makeovers, and cover photo sessions at Wal-Marts and other retailers.
Shear Genius (Bravo): A pop-up hair salon in Times Square offered blow-outs and hair styling by cast members and featured 10 student-designed salon chairs.
HBO Boxing: Press weigh-in and public workout between heavyweight champ Vladimir Klitschko and Calvin Brock inside Grand Central Terminal.
