New York magazine: Luxury cars shuttled fashionistas to and from Lincoln Center and the meatpacking district during Fashion Week to launch the fashion blog, The Cut.
Warner Bros.: More than 10,000 people participated in the Scooby-Doo and Cesar Millan Family Pack Walk on the National Mall.
Tropicana: Commuters treated to free pedicab rides, coupons, and MetroCards during “The Good Part of New York Mornings” campaign. Consumers tweeted messages to digital billboard in Times Square.
Top Chef Just Desserts (Bravo): Food trucks in Chicago, New York and L.A.; national program of bakery shop promotions. Times/locations announced on Twitter, resulting in day’s trending topic.
The Sopranos (HBO): Sponsorship of driver Clint Bowyer and Jack Daniel’s NASCAR team. Fox Sports exposure, party with Stuff magazine; car unveiled at Silver Cup studios with cast.
OfficeMax: Flash mob with 400 dancing elves in New York City. Viral video with 1.5 million views; increased Web site users by 18 million and sales by $500,000.
General Growth Properties Malls: Shop ’Til You Rock tour hit 121 malls. Demi Lovato and 100 bands performed amid activities by Pepsi, Kodak, and others.
Deadwood (HBO): Outfitted in Wild West costumes, actors engaged in street theater to promote the series premiere; distributed 19th-century “newspapers” with tune-in information.
Burger King: World’s largest crown sailed on a barge to the Statue of Liberty to promote new BK Crown Program; broke Guinness World Record.
Meow Mix Cafe: World’s first restaurant for cats, and one of the first big pop-up stores. Promotion produced hundreds of millions in PR impressions.
