Ideas

Zellers threw a farewell party produced by Candice & Alison in November as the Toronto retailer got ready to shutter all its stores after 61 years of business. A massive, four-sided bar was covered in enlarged newspaper clippings from 1951, the company's opening year.

At the Whitney Museum of American Art’s annual Art Party in New York, producers MKG hung black and white lanterns over the main bar.

To celebrate the renovation of Lincoln Center’s Alice Tully Hall in 2007, Roy Braeger designed a vertical stage that tied into the event’s construction-themed decor and gave guests an unobstructed view of the musicians.

The American Heart Association’s 2006 Rhapsody in Red event had a dramatic event entryway designed by Matthew David Events: a model wore a silk organza dress with a 30-foot-long skirt that draped over the New York Public Library’s entrance.

Guests helped themselves to water-cooler cocktails at the Museum of Contemporary Art’s 2009 ArtEdge benefit.

In July at Travel & Leisure’s annual World’s Best Awards in New York, sponsor Patrón displayed a sleek wall that housed five tanks of Patrón-based cocktails from which guests could pour their own drinks.