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My Idea Book

February 19, 2013
Balloons on the Ceiling
Balloons on the Ceiling
Giant balloons suspended from the ceiling served as the focal point at the DX Gala. What's more is that the color-washed room was updated with a new hue with each course.
Photo: George Pimentel
Highboy tables created for the event featured embedded iPads programmed with content about the network's shows.
Highboy tables created for the event featured embedded iPads programmed with content about the network's shows.
Photo: ImageLinkPhoto.com
A homespun bar, complete with Mason jars and white whiskey cocktails, promoted the show Moonshiners.
A homespun bar, complete with Mason jars and white whiskey cocktails, promoted the show Moonshiners.
Photo: ImageLinkPhoto.com
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Photo: Tony Brown/Imijination Photography
At Friday's Time/People party, small signs encouraged guests to tweet about the party or check in via Foursquare.
At Friday's Time/People party, small signs encouraged guests to tweet about the party or check in via Foursquare.
Photo: Larry Busacca/Getty Images
Google hosted a tent behind the Longview Gallery on Friday night.
Google hosted a tent behind the Longview Gallery on Friday night.
Photo: Emily Clack Photography
The V.I.P. area of the Google lounge at the First Amendment party had decor echoing the search engine's logo.
The V.I.P. area of the Google lounge at the First Amendment party had decor echoing the search engine's logo.
Photo: Emily Clack Photography
An hors d'oeuvres table at Saturday's brunch had orange and lime slices embedded within.
An hors d'oeuvres table at Saturday's brunch had orange and lime slices embedded within.
Photo: Dennis Kan
Eve Suter was responsible for Thomson Reuters' all-white look.
Eve Suter was responsible for Thomson Reuters' all-white look.
Photo: Stuart Conway
The Daily Beast/Newsweek pre-party room had a photo booth from the Digital PhotoBooth.
The Daily Beast/Newsweek pre-party room had a photo booth from the Digital PhotoBooth.
Photo: BizBash
A single chandelier hung from the ceiling at the MSNBC after-party.
A single chandelier hung from the ceiling at the MSNBC after-party.
Photo: Tony Brown/Imijination Photography
Bookending Cee Lo Green's MSNBC performance was DJ D-Mac, who spun behind a marbleized MSNBC logo.
Bookending Cee Lo Green's MSNBC performance was DJ D-Mac, who spun behind a marbleized MSNBC logo.
Photo: Tony Brown/Imijination Photography
Looks range from sleek to whimsical.
Looks range from sleek to whimsical.
Photo: Hak Lonh for Champion and King
In the music room, hundreds of mylar balloons were strung across the ceiling and along the walls to create an elegant yet festive cocktail party atmosphere. The chandelier and wall and curtain treatments were preexisting elements, while all furniture was brought in.
In the music room, hundreds of mylar balloons were strung across the ceiling and along the walls to create an elegant yet festive cocktail party atmosphere. The chandelier and wall and curtain treatments were preexisting elements, while all furniture was brought in.
Photo: David X. Prutting/BFAnyc.com
The American Folk Art Museum's Katie Hush and Matt Beaugrand used balloons to add some dimension and texture to the otherwise stark facade of Metropolitan Pavilion, which hosted the museum's benefit. Rows of large, stationary white balloons, attached to rigid ribbons and weighted down by silver stars, lined the red carpet.
The American Folk Art Museum's Katie Hush and Matt Beaugrand used balloons to add some dimension and texture to the otherwise stark facade of Metropolitan Pavilion, which hosted the museum's benefit. Rows of large, stationary white balloons, attached to rigid ribbons and weighted down by silver stars, lined the red carpet.
Christian Dior Haute Couture Fall/Winter 2013 Show
Christian Dior Haute Couture Fall/Winter 2013 Show
One million flowers blanketed the walls of Christian Dior's July show during Paris Fashion Week. The Bureau Betak-event included a room covered with red roses.
Photo: Courtesy of Dior
Vine Wall displays as many as 40 Vine videos tagged with a selected hashtag. As event guests post new videos with the hashtag, the videos feed into the collage and older ones drop out.
Vine Wall displays as many as 40 Vine videos tagged with a selected hashtag. As event guests post new videos with the hashtag, the videos feed into the collage and older ones drop out.
Photo: Courtesy of Tangible Interaction
Digital mapping on Notre Dame de la Treille was a show in itself. The mapping displayed everything from large hands appearing to sketch the building to leafy green plants sprouting out of the facade. At the end, the church lit up like a pinball machine in bright colors. Throughout the show, sound effects included church bells, ghostly-sounding choirs, and creaky doors.
Digital mapping on Notre Dame de la Treille was a show in itself. The mapping displayed everything from large hands appearing to sketch the building to leafy green plants sprouting out of the facade. At the end, the church lit up like a pinball machine in bright colors. Throughout the show, sound effects included church bells, ghostly-sounding choirs, and creaky doors.
Photo: Maxime Dufor Photographies
Fig. 11: 3-D Projection MappingCoca-Cola's 125th anniversary in Atlanta in May
Fig. 11: 3-D Projection MappingCoca-Cola's 125th anniversary in Atlanta in May
Photo: Michael Pugh
This year's awards saw the introduction of video mapping, a projection-centric component used to introduce each of the category nominees and confirmed award recipients.
This year's awards saw the introduction of video mapping, a projection-centric component used to introduce each of the category nominees and confirmed award recipients.
Photo: Larry Busacca/Getty Images
Hennessy Black's digital bonfire used digital mapping technology to recreate a live bonfire. It included four panels with a 3D video fire, as well as crackling sounds and incense to provide the aroma of a campfire.
Hennessy Black's digital bonfire used digital mapping technology to recreate a live bonfire. It included four panels with a 3D video fire, as well as crackling sounds and incense to provide the aroma of a campfire.
Photo: Manny Hernandez / Courtesy Hennessy Black
Box Top Productions designed the three-dimensional mappings projected on the walls of the trading floor.
Box Top Productions designed the three-dimensional mappings projected on the walls of the trading floor.
Photo: George Pimentel
As a new feature this year, Dell incorporated 3-D projection mapping into videos and transitions during the three keynote sessions.
As a new feature this year, Dell incorporated 3-D projection mapping into videos and transitions during the three keynote sessions.
Photo: Brio Photography
E3 2013 Pictures: "Best of Xbox” Showcase
E3 2013 Pictures: 'Best of Xbox” Showcase

The E313 Best of Xbox Showcase transformed Vibiana, the former cathedral downtown, for a night of hands-on gameplay, demos, and sneak peeks of new and upcoming games for Xbox One and Xbox 360. The event drew gamers and media to the venue, which was bathed in green light, for a first opportunity to play games on the new Xbox One console, as well as try new titles for the Xbox 360, Windows Phone, and Surface. Zed Ink handled production.

Photo: Nadine Froger Photography
E3 2013 Pictures: "Best of Xbox” Showcase
E3 2013 Pictures: 'Best of Xbox” Showcase

The 43 game stations were organized into suites where developers, artists, and producers were on hand to provide tips and info on what the public can expect in November. The 130-year-old space was turned into a high-tech venue with a mile of power cable and more than 600 lighting instruments—all done with more than 2,000 man-hours of labor.

Photo: Nadine Froger Photography
Clear umbrellas and glittering beads hung from the ceiling in the spring area. The sound of falling rain played in the background.
Clear umbrellas and glittering beads hung from the ceiling in the spring area. The sound of falling rain played in the background.
Photo: BizBash
On the other side of the lounge, chandeliers served as highboy tables and furniture hung from the ceiling.
On the other side of the lounge, chandeliers served as highboy tables and furniture hung from the ceiling.
Photo: Mark Ballogg for Event Creative
Heffernan Morgan Ronsley handled decor. Centerpieces were four-to-eight-feet-tall steel structures with Piet Mondrian-inspired panels in neon pink, amber, and peacock and royal blues.
Heffernan Morgan Ronsley handled decor. Centerpieces were four-to-eight-feet-tall steel structures with Piet Mondrian-inspired panels in neon pink, amber, and peacock and royal blues.
Photo: JB Spector/Museum of Science and Industry, Chicago
Signage from event sponsor Browns Shoes decorated the dance floor at Fashion Magazine's 35th anniversary event.
Signage from event sponsor Browns Shoes decorated the dance floor at Fashion Magazine's 35th anniversary event.
Photo: Kevin Gonsalves Photography
Matching the color scheme in the cocktail space, large letter-shaped structures bookended by blue and white flowers marked the arrivals area of the 2012 BET Awards preshow dinner in Los Angeles.
Matching the color scheme in the cocktail space, large letter-shaped structures bookended by blue and white flowers marked the arrivals area of the 2012 BET Awards preshow dinner in Los Angeles.
Photo: Davide De Pas
To kick-start holiday shopping in November 2011, Barneys New York turned its flagship store on Madison Avenue into Lady Gaga’s Workshop. The custom 40- by18-foot truss that marked the entrance was completed overnight in preparation for the midnight opening.
To kick-start holiday shopping in November 2011, Barneys New York turned its flagship store on Madison Avenue into Lady Gaga’s Workshop. The custom 40- by18-foot truss that marked the entrance was completed overnight in preparation for the midnight opening.
Photo: Neilson Barnard/Getty Images for Barneys New York
Signposts high above the crowds detailed each station's chef and menu.
Signposts high above the crowds detailed each station's chef and menu.
Photo: Jessica Torossian for BizBash
Google and 'The Hollywood Reporter' White House Correspondents’ Dinner Party
Google and 'The Hollywood Reporter' White House Correspondents’ Dinner Party
Google and The Hollywood Reporter welcomed guests to Friday night party at the W hotel's Great Room with an alphabet-board sign.
Photo: Daniel Schwartz
UrbanDaddy and Stoli’s Painting Event
UrbanDaddy and Stoli’s Painting Event

In lieu of logoed T-shirts, staffers at UrbanDaddy and Stoli's painting event wore white-on-white.

Photo: Carolyn Curtis/BizBash
A red phone booth flown in from Canada was converted into a white photo booth that guests could decorate with paint. Inside, a digital camera taped to the wall and painted with the words 'Press Me' invited guests to snap pics of themselves. The photos were sent to a laptop onsite and could later be viewed on UrbanDaddy's Web site.
A red phone booth flown in from Canada was converted into a white photo booth that guests could decorate with paint. Inside, a digital camera taped to the wall and painted with the words "Press Me" invited guests to snap pics of themselves. The photos were sent to a laptop onsite and could later be viewed on UrbanDaddy's Web site.
Photo: Carolyn Curtis/BizBash
Guests could paint their doodles inside framed canvases on the wall.
Guests could paint their doodles inside framed canvases on the wall.
Photo: Carolyn Curtis/BizBash
Guests could choose from a selection of freshly squeezed fruit margaritas at the Patrón juicing bar.
Guests could choose from a selection of freshly squeezed fruit margaritas at the Patrón juicing bar.
Photo: Diane Bondareff/Travel & Leisure
As Occupy Wall Street demonstrators were nearing their 100th day of protest in New York's Zuccotti Park in December 2011, UrbanDaddy held its holiday party in a historic downtown venue—with a Wall Street address. 'It was certainly provocative,' says C.E.O. Lance Broumand.
As Occupy Wall Street demonstrators were nearing their 100th day of protest in New York's Zuccotti Park in December 2011, UrbanDaddy held its holiday party in a historic downtown venue—with a Wall Street address. "It was certainly provocative," says C.E.O. Lance Broumand.
Photo: Loren Wohl
Matthew Parker Events crafted lighting fixtures for a speakeasy-themed wedding using hats from a party supply store, decorative ribbon, corded wire, and filament bulbs.
Matthew Parker Events crafted lighting fixtures for a speakeasy-themed wedding using hats from a party supply store, decorative ribbon, corded wire, and filament bulbs.
Photo: Yvonne Wong
The drone can fly as high as 130 feet to capture a very wide view of an event, as it did at the grand opening of Hilton Orlando's new outdoor venue October 29.
The drone can fly as high as 130 feet to capture a very wide view of an event, as it did at the grand opening of Hilton Orlando's new outdoor venue October 29.
Photo: Courtesy of Sonus Studios
Sonus Studios uses a remote-controlled quadcopter to shoot still images and video at events.
Sonus Studios uses a remote-controlled quadcopter to shoot still images and video at events.
Photo: Courtesy of Sonus Studios
The drone can also fly at a lower altitude to provide different perspectives.
The drone can also fly at a lower altitude to provide different perspectives.
Photo: Courtesy of Sonus Studios
Chicago Marriott on the Magnificent Mile's Gingerbread Display
Chicago Marriott on the Magnificent Mile's Gingerbread Display

Inspired by one of the city's iconic eats, the Chicago property erected a gingerbread version of a hot-dog factory. The whimsical display, created by executive pastry chef Cheryl Brookhouze, has a 10-foot-long Chicago hotdog and a faucet pouring mustard into a bucket. Some 1,400 pounds of gingerbread went into its construction.

Photo: Courtesy of Chicago Marriott
A floating desktop, task lamp, leather-covered walls, and carpet turn shipping crates into private work pods for Social Media Week.
A floating desktop, task lamp, leather-covered walls, and carpet turn shipping crates into private work pods for Social Media Week.
Renderings: Courtesy of Social Media Week
Letz Dance On It can create custom-wrapped dance floors, from $8 per square foot, using any high-resolution digital image.
Letz Dance On It can create custom-wrapped dance floors, from $8 per square foot, using any high-resolution digital image.
Photo: Damon Tucci
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