Conference

LumiGram uses luminous fiber-optic fabric technology to create glowing linens, wall panels, chair covers, promotional items, and more.

GalaRoo made its debut, offering its new line of dual-pocketed seat cushions. Designed to help women keep track of their purses and cut down on tabletop clutter at events, the bengaline fabric cushions are made for use with Chiavari chairs and can be created in any custom color.

Based in California, Shelter Co supplies luxury tents—and can coordinate planning details—for corporate meetings and retreats. The European-style tents can be filled with couches, tables, and decorative rooms to create intimate gathering spaces.

The Ghost Chair's armless version, the Victoria Ghost, was used at MoCA Chicago's Art Edge gala in February.

An all-white lounge area set the scene at the the Boca Bacchanal held in Miami in April.

LED-lit tables provided a colorful glow at the BET Honors after-party in Washington in January.

Baked by Melissa's cupcake pod machine can be rented for events in New York.

As part of the TED Conference’s clean, on-brand stage design, producers used oversize letters that spelled TED to serve as the stage’s focal point.

While all the rooms were meticulously planned, none was as popular as the space that housed old-school carnival claw games. Rather than plush toys and candy, the machines held small items, like lipsticks and jewelry, in Chanel gift bags.

Perhaps one of the day's most popular activities was an afternoon beer tasting hosted by Dogfish Head founder and president Sam Calagione. Following his presentation, Calagione continued the sampling at his booth.

For the Golden Globes, In Style worked with Caravents to create a white-draped beauty lounge at the Four Seasons Hotel, where guests could get a range of pampering services.

The Mercedez-Benz Star Lounge at the New York Fashion Week tents was designed by Mitchell Gold and Bob Williams. The duo chose a red, white, and silver palette inspired by a photograph of a model leaning against a Mercedes and wearing a futuristic metallic dress.

Oracle's giant water cooler at OpenWorld.

Back-friendly beanbag chairs add a homelike element to the design of one of Marriott’s prototype meeting spaces.

The Art Institute of Chicago hosted its first family holiday party on Tuesday. Designed by Heffernan Morgan Ronsley, the all-white decor was meant to channel the inside of a giant snow globe. Patterned lights from Frost created the illusion of snow drifting down the walls.

TEDActive means to connect attendees whenever possible—and oversize name badges made it easy to identify new folks.

TEDx planners from around the world expressed themselves on an interactive chalkboard wall.

Clik invited attendees at South by Southwest to scan a QR code that let them use their phones as remote controls to manipulate content on the screen.

At a conference in Salt Lake City, ITN International tested its Citywide Attendee Credential, which served as both an event badge and electronic ticket for the city’s light-rail system.

Participants communicating on Blue Jeans Network can be displayed in a variety of formats, such as a grid or with the discussion leader in a large box and other participants shown smaller at the bottom of the screen.

PowerSlide allows planners to customize digital signage products using Powerpoint.

To create more space for the party while incorporating visual and interactive elements, the production team erected two custom-built black tents measuring about 110 by 25 feet on Wooster Street and about 70 by 20 feet on Spring Street.

Guests including Paula Patton and Robin Thicke (pictured) entered via Wooster Street, where paparazzi gathered on the cobblestones to take photos before the formal step-and-repeat.

The event's invitations and step-and-repeat signage featured a backdrop of downtown Manhattan embellished with graffiti-style lettering.

Guests could play with 30 Chanel-branded spray paint cans, which interacted with LED screens to make temporary graffiti.

An interior wall of the tents was a digital interactive graffiti space where guests could tag or write messages.

Guests including Elle editor Robbie Myers (pictured) were encouraged to interact with and look at the series of LED walls.

Professional graffiti artists worked with guests and created a more polished-looking piece at the end of the night.

Alexa Chung spun tunes at a DJ booth next to an acrylic Chanel No. 5 bottle. The bottle, which stood more 10 feet tall, was embedded with screens playing footage of the latest runway show from Paris.

Blake Lively, just one of a myriad of A-list celebrities on hand for the party, was given a personal tour of the store by Karl Lagerfeld.

In keeping with the store's downtown location, chalklike signage on the sidewalk marked the entrance to the dinner Karl Lagerfeld hosted nearby at 82 Mercer Street.

A simple way to draw attention to an official hashtag is to place a call to action on a wall. Promotions like Wired magazine's pop-up, which took place in New York last November, used wall decals to encourage consumers to promote the store while on-site.

Signage is a more prominent way to direct guests to the designated hashtag, a strategy employed by last year's Sweetgreen festival in Maryland. The resulting tweets were broadcast on the large screens placed around the stage.

Staffers are a common sight at events, and some event producers have put hashtags on the outfits worn by greeters, caterwaiters, or even hosts. In February, the South Beach Wine & Food Festival advertised its official Twitter phrase on the T-shirts worn by participating chefs like Rocco DiSpirito.

The arrival areas of events involving celebrity guests tend to draw large crowds. To turn that to their advantage, the planners behind USA Network's upfront in New York placed a large canvas emblazoned with the official hashtag high above the carpet where passersby could see it.

Just as common as a red carpet are the rope-and-stanchion barricades that denote an entrance or V.I.P. area. Among the ways the Art Gallery of Ontario displayed the hashtag for its annual Massive Party fund-raiser on April 19, was the use of small signs placed atop stanchions.

The colorful plastic and paper wristbands used at concerts, festivals, and other big events can be customized to show a designated hashtag. To encourage guests at its Party in the Garden fund-raiser to upload photos via Instagram, the Museum of Modern Art in New York handed out entry bracelets printed with the hashtag #PitG2012.

When the stage—or runway—is a central element of an event, a backdrop can call attention to something in a big way. The producers of USA Network's fashion presentation in New York on June 12 utilized the 60-foot-long LED video wall that served as the main decorative element of the catwalk to display its hashtag as well as the premiere date of show Suits.

Not every event has a stage, but any eye-catching area can be a smart spot to place a hashtag. That was the case with the June 5 release party for the Project X Xtended Cut DVD in Los Angeles. Produced by the Visionary Group, the backyard-bash-style affair for Warner Brothers and Break Media included an 18- by 10-foot pool, which had a banner marked with the event name and hashtag sitting at the bottom.

A more subtle approach is to use the hashtag on the cocktail napkins. The organizers of Travel & Leisure's first Social Media in Travel & Tourism Awards (the Smittys) in New York on June 7 made sure attendees saw the hashtag when grabbing a bite from a passing waiter or when taking a cocktail from the bar.

Similarly simple was the approach taken for the August 2011 press preview of Betsey Johnson's fragrance Too Too. The planners incorporated the event hashtag and the designer's official Twitter handle into the overall event design by placing the call to action in frames.

A playful, original idea created by the planners behind Travel & Leisure's Social Media in Travel & Tourism Awards replaced entrance bracelets with sweatbands and invited guests to embellish them with quirky pins, one of which displayed the hashtag.

Bars are almost always the most crowded areas of an event, and in addition to displaying the affair's signature cocktails, drink menus can be marked with a hashtag.

Increasingly common at events is the use of large video screens to display Twitter chatter. For the "Shops at Target" launch in New York on May 1, the producers took advantage of the IAC Building's 120-foot-long video wall to magnify posts marked with #TheShopsatTgt.

Services like Instaprint are popping up at many affairs, proving popular with guests as a tangible record of their active social media use. At a fashion show held by USA Network in New York, even the wall the machines were mounted on sported the hashtag, motivating curious attendees to snap a photo and post it via Instagram.

Invitations and programs serve as physical reminders of an event's basic info—the date, time, location, and even dress code. An additional step would be to add the hashtag to such materials, which is what the Shorty Awards did in New York on March 26.