The colorful balloon was branded with the film's name.
Photo: Courtesy of Walt Disney Studios
Nespresso Presents 'The Third Person' at Live at the Hive
The Mint Agency produced several events at Live at the Hive throughout the festival's run. Stationed at 461 King Street West, the venue was part of a traveling property that hosts events catering to celebrities and other V.I.P. guests. The step-and-repeat, inspired by the word "hive," had a honeycomb-like structure with hexagonal slots for sponsor signage. On September 9, there were signs for Nespresso and the film The Third Person (pictured); throughout the week, signage changed to reflect the hosts and films represented at various bashes.
Photo: George Pimentel
Ultra Music Festival in Miami, one of our top 100 events in the United States.
Photo: Kevin Verkruijssen
Guests, including Rachael Ray, Bobby Flay, and Emeril Lagasse, entered the event by walking down a long hallway dubbed the “Hall of Masters,” which was lined with 36 blown-up portraits of the network’s biggest stars.
Photo: Courtesy of Food Network
Once inside the party space, guests were met by a towering birthday “cake” composed of more than 40 whitewashed vintage TVs playing old Food Network clips. Two days later, the design was repurposed for the New York City Wine & Food Festival’s Tacos & Tequila bash, with the televisions playing clips from event sponsor NY1.
Photo: Marion Curtis/StarPix
To create the atmosphere of an art museum, producers designed the lounge areas that ran down the center of the room in an all-white palette, helping the surrounding vignettes pop. Glass display cases held memorabilia and props from Food Network and Cooking Channel shows.
Photo: Marion Curtis/StarPix
Stone Dog Studios constructed a 10- by 10-foot wall displaying the Food Network logo in its Brooklyn studio. Once it was delivered to Pier 92, the wall was planted with fresh basil and rosemary and installed behind one of the bars, allowing bartenders to add fresh herbs to the evening’s signature cocktails.
Photo: Marion Curtis/StarPix
One food station played off the idea that when viewers watch the Food Network, they wish the food could be served directly through their TV sets. Embedded with working televisions playing cooking show clips from the network’s early years, an automat-style wall had chefs handing small plates to guests through a row of televisions with the screens removed.
Photo: Marion Curtis/StarPix
Local artist Clare Herron recreated the Cooking Channel’s logo using kitchen items such as salt shakers, spatulas, and plastic straws.
Photo: Marion Curtis/StarPix
Staffers offered guests caviar and oysters from an ice bar that had brightly colored plastic sea creatures frozen inside.
Photo: Marion Curtis/StarPix
To represent the Food Network magazine, artist Clare Herron spent the event inside an 8- by 8-foot Plexiglas cube with stacks of back issues and a pair of scissors. Throughout the evening, she created a collage by taping magazine cutouts to the walls. “By the end of the night, it was one big art piece,” Blatter said.
Photo: Courtesy of Food Network
Dynamic Productions designed a diner-style food station as a nod to the popularity of shows like Guy Fieri’s Diners, Drive-Ins, and Dives that highlight America’s regional cuisine. The station served Maine lobster rolls, Bronx meatball parms, Texas barbecue pork sliders, and Carolina corn spoon bread.
Photo: Amanda Schwab/StarPix
Stone Dog Studios crafted dozens of fake macarons from Styrofoam and rigged them to create a 10-foot-tall chandelier that hung over a dessert station serving real macarons in flavors including birthday cake, pumpkin, and pistachio.
Photo: Amanda Schwab/StarPix
Rory Mulholland Scenery created custom marquee signs for each of the Food Network’s current shows.
Photo: Amanda Schwab/StarPix
Univision hosted its annual Hispanic 411 forum, an event that educates brand marketers and agencies on Hispanic trends and culture, at the Epic Hotel in Miami in February. Produced by Production Resources Group and designed by Shiraz Events, the stage had to conform to the ballroom’s low ceiling height and sphere-shaped chandeliers, which were ultimately incorporated into the set.
Photo: Courtesy of Univision
Shiraz Events helped produce Oxygen’s upfront event in New York last year. At the colorful bash, held inside the Penthouse at Dream, the centerpiece was a presentation platform topped with a 25-foot-wide, 14-foot-tall yellow arch embedded with marquee lights. The piece was modular, allowing the team to construct it and break it down in under an hour.
Photo: Jaka Vinsek
In February, Teva Pharmaceutical hosted a three-day conference at the Fairmont Waterfront hotel in Vancouver. Playing off the event’s 007 theme, AVW-Telav designed the opening session stage to look like the office of MI6 head “M,” with a faux fireplace, working light fixtures, and a red leather door. The presentation began with a James Bond-inspired video montage starring the company’s vice president, who eventually appeared on stage via a hidden opening in the set’s bookcase.
Photo: Darryl Matthews
In April, a Fragrance Foundation award breakfast took place at New York’s Mandarin Oriental Hotel. For the 20- by 12-foot stage, designers from Empire Entertainment created a floral backdrop that mimicked the blooms sprouting in Central Park, which the venue overlooks.
Photo: Jonathon Ziegler/patrickmcmullan.com
Diffa’s Believe gala in Chicago last year had a garden-inspired setting. A small stage was used only for the DJ and announcements, but producers from Event Creative added a pergola to give the raised platform more presence and to incorporate it into the event’s overall look and vibe.
Photo: Nicholas Foli
PopSugar Cabana Club
Caravents produced PopSugar's weekend-long event programming at the Avalon Palm Springs, where the brand's logo figured prominently on the central cabana structure.
Photo: Niki Csanyi
Zoeasis
A flower-decked bike basket held fanny packs ready for guests' customizing touches.
Photo: Tory Stolper
TheAudience Social Club
Bottles from sponsor Patrón stacked in Lucite cubes served as decor and furnishings.
Photo: Phil Sanchez
The arrivals backdrop—featuring the Cartier and MoMA logos rendered in neon and marquee lights—echoed the dense arrangements of tropical greenery found inside the dinner space.
Photo: Nadia Chaudhury/BizBash
Cartier
Showcasing more styles than any other brand at Salon International de la Haute Horlogerie, Cartier had a vast display space that allowed it the luxury to create multiple vignettes to present its designs—both archival and current. With dozens of timepiece and jewelry creations on display, the section was more like a museum than a straightforward showcase. The fully carpeted venue also boasted a small army of staffers and greeters on hand, as well as multiple lounge spaces.
Photo: Alain Morvan
One of the installation's most eye-catching pieces is Euterpe, a 30-foot ballerina marionette that can be programmed to perform four shows nightly. The piece had previously been displayed at Burning Man.
Photo: Stacey Torma
