
Photo: Natalie Moser

The balloons come in a range of sizes, colors, and materials.
Photo: Adrian Ragasa
Willy Chyr

The Chicago-based balloon artist Willy Chyr, who creates large-scale sculptures for brands and events, brought his largest piece yet to the convention centre.
Photo: Arash Moallemi

Target marked its 50th year in October with a private event for partners and executives in New York. Producer ExtraExtra gave Center548 a festive look by placing bunches of balloons attached to gift-wrapped boxes atop circular seating.
Photo: Andrew H. Walker/Getty Images

Photo: Tay Kaune Photography

Cloth Connection and BBJ provided linens that matched the purple-and-green color scheme.
Photo: Tay Kaune Photography

Heffernan Morgan's mirrored light boxes held arrangements of purple roses.
Photo: Tay Kaune Photography

Inside the dining area, Santiago and his team fashioned a hanging imitation of High Line Park using balloons and fluorescent light fixtures.
Photo: Roger Dong for BizBash

Giant pinwheels and green, white, and silver balloons sculpted into flower-like shapes hung over the gala dinner.
Photo: Roger Dong for BizBash

A massive archway of balloons loomed over guests as they entered the party. I'm not typically a fan of balloons unless the planners go all out. These helium-filled beauties get an A.
Photo: Kevin Yatarola

Shimmer screens of crystal beads and oversize silver balloons hung from the ceiling above the bar.
Photo: Courtesy of Contemporary Furniture Rentals
Balloons on the Ceiling

Giant balloons suspended from the ceiling served as the focal point at the DX Gala. What's more is that the color-washed room was updated with a new hue with each course.
Photo: George Pimentel