Signage hanging overhead in the north concourse of the Jacob K. Javits Convention Center helps guide attendees to Javits Center North, the newest display area of the New York International Auto Show.
Photo: BizBash
Exhibits on the concourse, including the Chevrolet Camaro and the Transformers: Dark of the Moon Autobot Bumblebee, provide additional incentive for showgoers to head from the main show floor on level three to the north pavilion.
Photo: BizBash
To make the most of the connecting passage between the main Javits Center and the new north facility, the Auto Show organizers are using the 260- by 30-foot section as additional exhibition space.
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Inside Javits Center North are booths for Cadillac, Buick, General Motors, and Chevrolet. The contemporary setting in the new facility matches the look of the exhibit areas in the main building.
Photo: BizBash
As a dramatic way to mark its booth in the pavilion, Chevrolet crafted a cutout entrance in the shape of its logo.
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New to the Auto Show this year are QR codes, images from ScanBuy that can be scanned by mobile devices. The bar codes appear in ads, as well as in the show program (pictured).
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In terms of booth displays, this year, automotive brands are touting electric vehicles, including BMW, which debuted its 2011 ActiveE car on the show floor.
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Chevrolet's four-passenger Volt, which has a dedicated display area in the brand's booth, won the 2011 World Green Car award on Thursday.
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To encourage showgoers to learn about its electric-powered Volt, Chevrolet built gaming stations where attendees can test-drive the car via Microsoft's Kinect system.
Photo: BizBash
