concepts

"Tiffany approached us to create an ambience for its annual holiday press luncheon that was not overly holiday, considering it was held in November pre-Thanksgiving. I thought winter white seemed to be the perfect solution. The wall-to-wall carpeting, custom room dividers, and ultrasuede tablecloths with white New Zealand peonies set the mood for the holidays. It was elegant, modern, and also magical." —Ron Wendt

"We always want to create unexpected moments for guests. We accentuated the industrial elevator entrance with a massive installation. Guests rode the elevator to the party, and later it transformed into a bar, which surprised guests after dinner." —Jung Lee

“We wanted to bring the Reidel brand to life organically with this centerpiece chandelier of 125 champagne flutes, each filled with a tinted resin and a ‘foam’ of micro glass beads.” —Andrew Stevens

For Heineken's Inspire Tour in 2010, the food was adapted to the New York market with items like Reuben sandwiches, Chinese dumplings, hot dogs, and falafels served from street carts.

McCartney's carnival-themed presentation also had a mac 'n' cheese station. Guests could grab a mini serving wrapped in a spinach cone from a Ferris-wheel stand, or opt for a full cup that could be topped with veggie bacon bits, truffle oil, jalapeños, scallions, or sriracha sauce.

California-based rental company Archive Rentals offers a large collection of authentic vintage Western and camping-themed items, including reclaimed barn-wood tables, camping trailers, Airstream trailers and canoes.

Markus Daly Ryan produced Univision's Deportes launch in New York, where picnic tables formed the bulk of the seating and found lumber was turned into cocktail tables for a neighborhood-block-party feel.

At this year's Casa de Don Julio event in New York, the outdoor terrace was decorated with Mexican-inspired decor, with barrels and wooden benches used for guest seating and cocktail tables.

Internet Week title sponsor Yahoo gathered some 100 business executives for a private event at a five-story loft townhouse in New York in May of 2012 to mark the relaunch of advertising tool Genome. The Internet company partnered with Swank Productions to give the space a more modern aesthetic, which included decorating the indoor pool area with large clear and silver balloons, and hiring a trio of synchronized swimmers from Gotham Synchro dressed in head-to-toe body suits.

To build buzz around its summer tour series, Sunglass Hut hosted a block party in June 2012. Produced by Relevent's Tony Berger, the early evening shindig spanned an entire West Village block in New York and included a pool built on the sidewalk. As a way to spark interaction, guests received permanent markers to sign the wooden deck surrounding the pool.

Guests at the Lacoste Live pool party during Coachella in 2012 could cool off with snow cones at a station provided by sponsor Fiji Water.

Making the most of the rooftop pool at the Empire Hotel in New York, La Perla floated its name in the water for a poolside swimwear presentation during Fashion Week in 2008.

To launch its "It's So Miami" campaign in 2012, the Greater Miami Convention & Visitor's Bureau erected a pop-up pool party in New York's Union Square. The setup included a plunge pool and a wading pool, as well as 17-foot-tall palm trees, a cabana for the media, lounge chairs, and a DJ area. The pools looked out of place in the gritty big-city locale—which was exactly the point of the promotion.

Vine Wall displays as many as 40 Vine videos tagged with a selected hashtag. As event guests post new videos with the hashtag, the videos feed into the collage and older ones drop out.

The JW Marriott Los Angeles L.A. Live now offers food truck catering. The trucks can park alongside the hotel's convention center or the adjacent event deck, and plenty of picnic-table style seating will be provided. Guests can wander among the parked trucks and order from the individually posted menus.

FoodInk Catering created "Spicy Mango Mary" cocktails with shrimp garnishes for an event.