'Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge' by Judy Allen
"I enjoyed reading this book by Judy Allen," says Eva Gouldbourne, a wedding and event planner at Chicago's Diamond Events. "This book has many specific examples of how to get the kind of business you want and avoid doing things that will make you stand out negatively."
Photo: Courtesy of John Wiley & Sons Canada Ltd
'The Wiley Event Management Series' Special Events: A New Generation and the Next Frontier' by Joe Goldblatt
Julie Ramirez, a production intern at Jonny Stax Presents in Chicago, recommends this title for her peers just getting started in the industry. "The author takes you step-by-step through every process of event managing," she says. "I found this book so helpful when I took my first classes for event management during college, and I still use it as reference from time to time."
Photo: Courtesy of Wiley
