Toronto firm Bensimon Byrne created a social media activation, dubbed the "Bird Box," for the event.
Photo: Stefania Yarhi
Signage laid out the four steps for using the Bird Box.
Photo: Stefania Yarhi
![To activate the technology, guests placed their wine glasses—which had R.F.I.D. tags on the bottoms—and their personalized wristbands on the box. The box was pre-programmed with action tweets, which encouraged guests to participate in various activations at the event. The tweets from @Open_Wines included: 'Hey @[user], Damn, you look great. Find our photog @textstyles + pose for a photo so we can remember this FOREVER. #BeOPENparty.'](https://img.bizbash.com/files/base/bizbash/bzb/image/2013/04/4_52.png?auto=format%2Ccompress&q=70&w=400)
To activate the technology, guests placed their wine glasses—which had R.F.I.D. tags on the bottoms—and their personalized wristbands on the box. The box was pre-programmed with action tweets, which encouraged guests to participate in various activations at the event. The tweets from @Open_Wines included: "Hey @[user], Damn, you look great. Find our photog @textstyles + pose for a photo so we can remember this FOREVER. #BeOPENparty."
Photo: Stefania Yarhi
One of the interactive stations was called "Tantalize that Tongue," and a neon sign encouraged guests to "Get Yourself a Snack."
Photo: Stefania Yarhi
In line with the "Be Open" theme, the snack on offer was rather exploratory. John Placko from the Modern Culinary Academy scooped a round ball of a whipped-cream-like substance into a bowl of liquid nitrogen. He removed it seconds later to spray it with orange zest and top with Pop Rocks. Guests popped the balls into their mouths and found that they tasted just like doughnuts.
Photo: Stefania Yarhi
2nd Floor supplemented the innovative snack with passed hors d'oeuvres, including mini plates of poutine.
Photo: Stefania Yarhi
Another station had the directive "Express Yourself," and guests could apply temporary tattoos from Tattly.
Photo: Stefania Yarhi
The "Ball Out" station encouraged guests to be open to playing ping-pong with a stranger. Spin Toronto provided the game tables.
Photo: Stefania Yarhi
There were separate "red" or "white" bars for different varities of wine.
Photo: Stefania Yarhi
Inspired by magnetic poetry, Narrative PR created glasses decked with words such as "pet," "wild," and "think."
Photo: Stefania Yarhi
Sheraton's Toast Around the World
Sheraton Social Hour is a premium wine service developed in conjunction with Wine Spectator magazine. To launch the new program at the Sheraton New York Times Square Hotel, a penthouse event on May 15 served vino from a custom bar constructed out of wine bottles. Designed by Level Productions and built by Abunch LLC, the bar was flanked by signage that explained the taste profile of the wines, along with snacks that paired with them.
Photo: Donald Bowers/Getty Images
Crowds gathered inside AT&T's tent at the N.C.A.A. Lacrosse Championships in Philadelphia in May to watch the company's "Twitter balloon" gradually inflate as people tweeted using the hashtag #ATTLAX.
Photo: Courtesy of Team Epic
Among the gatherings that will be run by Margaret Low Smith, the new head of The Atlantic's event division, is its New York Ideas conference.
Photo: Kristoffer Tripplaar
Discover Great Music Lounge at Austin City Limits Music Festival
The Discover Great Music Lounge served as the launch for Pizza Hut's new bacon cheese stuffed-crust pizza, and the activation offered a slew of bacon-flavored treats. The specialty cocktail of the evening was the Bakon Pepper Margarita, made with bacon-flavored vodka.
Photo: Nadia Chaudhury/BizBash
