
Hundreds of balloons from Balloon Trix hung from the ceiling during the V.I.P. dinner. The space changed colour with each course, starting with blue, morphing to pink for the main course, changing to orange for dessert, and ending in red.
Photo: George Pimentel

The American Folk Art Museum's Katie Hush and Matt Beaugrand used balloons to add some dimension and texture to the otherwise stark facade of Metropolitan Pavilion, which hosted the museum's benefit. Rows of large, stationary white balloons, attached to rigid ribbons and weighted down by silver stars, lined the red carpet.

The event celebrated Marwen's 25th anniversary, or silver birthday. To underscore the theme, guests entered the dinner tent through a tunnel of silver balloons.
Photo: Joseph R. Palmer
Fox Upfront Party

Fox also brought back the illuminated balloons it had last year, using the inflatables printed with the names of shows to guide guests through the dark.
Photo: André Maier Photography