Ideas

At the "Create With Us" station, guests could scrawl on the oversize scratch drawing board with their fingernails.  The board was donated to a community partner, courtesy of Architecture for Humanity.

A makeup station offered guests makeovers.

The Absolut heritage area included oversize framed copies of memorable Absolut ads from the brand's history.

Futuristic models offered masquerade masks to guests at the entrance.

The dining room held five massive crystal chandeliers, which were designed and installed especially for the event. Lighting designer Nol van Genuchten used a golden-hued scheme that reflected the gold-on-black graphics used in the promotional materials for the new film version of The Great Gatsby.

One space channeled a taxi-dance hall, which was a type of nightclub that had "dime-a-dance" entertainers in the 1920s. Guests of the era could pay 10 cents to dance with a girl for 90 seconds, so Pallattella hired models to wear period costumes and dance with employees. The dance hall also had big, black-and-white photos of women from the 1920s.

A ritzy area called the Moon Lounge had layers of glowing, reflective elements. Mylar balloons on mirrors reflected light, which bounced off sequins on glittering linens. Playing off the company's logo, the area also had a big mirrored "C" in which guests could sit. Capital C designed the event, and Devan handled decor.

In the lounge area, café tables with sequined linens were topped with globes and rings of baby's breath. At the tables, guests sat to have snacks prepared by chef Domenic Chiaromonte of C2 Catering Couture. The menu included pulled-pork "cigars," "moneybag" ravioli, and "moonshine chowder."

To the right of the glitzy lounge, a gangster-themed area area had a lineup of famous gangsters including Al Capone. There were outlined feet on the floor that guest could stand on to be photographed as part of lineup.

Near the lineup, Chicago-style pizza was served on a table that had a faux cement top with shoe tips sticking out of it. The "encased body" was another cheeky nod to the gangster lifestyle.

There was, of course, a speakeasy area. It doled out drinks called "Chappy's Hooch," named for company C.E.O. Tony Chapman. At the entrance to the space, a hostess held a violin case filled with shots. Inside, LED lights filled whiskey bottles, and beer was served in old gasoline cans.

Dumbo Arts Festival