Interactive marketing display company ZoomKube has launched the ZK100, a stand-alone touch-screen kiosk that allows consumers to interact with a brand while it captures real-time feedback, such as information accessed and time spent. The portable display is designed for use at events, product launches, and conventions, and includes customizable software, a built-in camera, social media sharing, badge-scan capability, and a heat or air-conditioning unit for outdoor use. The product is available to rent for around $10,000 per event.
SignUp4 purchased RapidApp last year and has integrated it into its event management system. As planners build their event Web sites in SignUp4, the system automatically creates the identical elements in the mobile app. When attendees register on the Web site, the attendee list updates in the app. The app also provides location services integrated with Google Maps and allows attendees to share photos with one another. SignUp4 plans to link the app with its travel management system so planners can see attendees’ itineraries and attendees can receive real-time updates on flight delays or other changes on their mobile devices.
