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FLOORS

July 9, 2013
Signage from event sponsor Browns Shoes decorated the dance floor at Fashion Magazine's 35th anniversary event.
Signage from event sponsor Browns Shoes decorated the dance floor at Fashion Magazine's 35th anniversary event.
Photo: Kevin Gonsalves Photography
Private Event by Preston Bailey
Private Event by Preston Bailey
"I love creating a unique place for guests to congregate and enjoy one another, so I thought, why not create a massive floral carpet that would serve both as a beautiful focal point and a gathering area? I designed a 'carpet' and filled it with hundreds of beautiful blooms and then covered it with Plexiglas. The result was a statement piece that allowed guests to dance on air." —Preston Bailey
Photo: Courtesy of PrestonBailey.com/John Labbe
A 22- by 24-foot dance floor was erected over the venue's existing pool. Drained of water, the recessed space held a neon Attimo sign surrounded by dried flowers.
A 22- by 24-foot dance floor was erected over the venue's existing pool. Drained of water, the recessed space held a neon Attimo sign surrounded by dried flowers.
Photo: Billy Farrell/PatrickMcMullan.com
'Capitol File' White House Correspondents' Dinner After-Party
'Capitol File' White House Correspondents' Dinner After-Party
The magazine held its after-party at the Carnegie Library, famous for its lighted dance floor showing a map of the city. The event also featured lounges and other activations from sponsors Clear Channel Communications, the Entertainment Software Association, Mercedes-Benz, Corona Light, Reyka Vodka, and Saks Fifth Avenue.
Photo: Beth Kormanik/BizBash
Twinkle Light Dance Floor
Twinkle Light Dance Floor
The bash following dinner, dubbed the "happily ever after party" was held in a tent. In one room guests danced on a dance floor from Fox Ventures that was embedded with LED lights. "We used this element because they looked like night stars," said NACE gala co-chair Aisha Malik.
Photo: Evelyn Alas
Yellow Brick Road
Yellow Brick Road
For the cocktail hour, the Capitol Hill hotel was turned into two Wizard of Oz-inspired spaces. After checking in, guests followed a projection of the book's infamous yellow brick road, which led into a bar and lounge styled after the book's Emerald City. Electric Entertainment created a custom gobo from an automatic moving projector and a lighting software to position the road to go across the length of the room.
Photo: Evelyn Alas
At Le Bain, the silver Mylar chandeliers matched the disco balls that filled the pool. A plexiglass pane covered the pool, creating a stage for the night's performer.
At Le Bain, the silver Mylar chandeliers matched the disco balls that filled the pool. A plexiglass pane covered the pool, creating a stage for the night's performer.
Photo: Nilaya Sabnis
Shell Eco 09 1mb By Anneke Hymmen
Photo: Anneke Hymmen
Pratt Institute Fashion Show and Cocktail Benefit
Pratt Institute Fashion Show and Cocktail Benefit

At the Pratt Institute Fashion Show and Cocktail Benefit on April 25, models walked a ribbon-shaped runway. Held at Center548 in New York, the show displayed edgy looks from 17 student designers, and Blumlein Associates Inc. designed the fittingly forward-thinking runway and set. With a design team led by Claudia Castro—herself a Pratt alum—the runway was designed so that the collection could be viewed from any angle in the room.

Photo: Claudia Castro
Following the cocktail reception, 700 guests descended into a large white tent erected on the center's lower terrace. More than 50 tables—each starting at $15,000—filled the space, which was dominated by a central installation of canvases emulating the vibrant work of Clementine Hunter.
Following the cocktail reception, 700 guests descended into a large white tent erected on the center's lower terrace. More than 50 tables—each starting at $15,000—filled the space, which was dominated by a central installation of canvases emulating the vibrant work of Clementine Hunter.
Photo: Nadia Chaudhury/BizBash
HBO Emmys Party
HBO Emmys Party

HBO's huge bash, overseen by vice president of special events Cindy Tenner with designer collaborator Billy Butchkavitz, took place in the Pacific Design Center's fountain plaza. Organizers took inspiration for the massive, colorful alfresco party space from peacock feathers, with a color palette of blue and green with silver accents.

Photo: Gabor Ekecs
In making the bold decision to host his Balenciaga show at 8 p.m. in lieu of the 9 a.m. time slot the brand has occupied for more than a decade, Alexander Wang also moved the outing's venue from the Observatoire de Paris to the Cité de l'Architecture et du Patrimoine. To reflect the change of energy of the show, a black tent was erected over the empty fountain behind the Palais de Tokyo. The underlit runway became a clear grid reinterpretation of a classical French-tiled floor, with swirling vapors of dry ice visible underneath, complementing the after-dark vibe of the show. OBO co-produced the show with Prodject.
In making the bold decision to host his Balenciaga show at 8 p.m. in lieu of the 9 a.m. time slot the brand has occupied for more than a decade, Alexander Wang also moved the outing's venue from the Observatoire de Paris to the Cité de l'Architecture et du Patrimoine. To reflect the change of energy of the show, a black tent was erected over the empty fountain behind the Palais de Tokyo. The underlit runway became a clear grid reinterpretation of a classical French-tiled floor, with swirling vapors of dry ice visible underneath, complementing the after-dark vibe of the show. OBO co-produced the show with Prodject.
Photo: Courtesy of Balenciaga
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