品牌主题活动

Even with a more targeted guest list this year, Anthem's pool party still packed in a tight crowd.

A nautical-theme photo station at the Anthem party encouraged guests to pile in for photos.

A bartender from Milagro tequila crafted specialty cocktails in a V.I.P. area inside the home used as the venue for the Anthem party.

At the Lacoste party, guests floated in the pool on inflatable crocodiles, apropos of the brand's logo.

Select guests scooped up Lacoste merchandise from an indoor area adjacent to the pool party.

Lacoste crocs covered bar fronts, where guests scooped up specialty drinks, alcoholic and not.

Levi's beckoned guests like Coachella band members into a suite at the Ace where they could pick up jeans and other gear from the brand.

The Ace Hotel was home to a long weekend of pool parties, sponsored by brands like the hotel's ongoing partner, Levi's.

Cotton Jones performed by the Ace Hotel pool on Saturday morning.