TENT

This tent, hoisted by Sperry Tents for the Group for the East End's “Dive Into Summer” event, was really sort of magnificent. The tent poles were some sort of rainforest-looking tree trunks, and the pivot points and lattice work made for a beautiful overhead view. I am dying to know how much this cost.   The event had all sorts of wealthy-looking people, plus Alec Baldwin, who is the unofficial, okay lets just make it official, King of the Hamptons benefit court. I did not approach him. We've met a bunch—I used to see him in Montauk at this little lobster place, and he was always smiling and having fun—but I figure too many people getting up in his grill is a problem, so why add to that?

Funkshion Fashion Week Miami Beach Swim set up tents at 21st Street and Collins Avenue.

Heineken's sponsorship activation includes cold storage for cases of festivalgoers' beer, which is tracked using a fingerprint scan and kept cold until guests are ready to imbibe. V Squared Labs also created the visuals for the brand's dome on the festival grounds.

The production crew hung foliage-covered chandeliers from the ceiling of the tent and set up white lounges and padded bleachers with blue and white throw pillows for seating.

A chandelier hung over the bar for the first night's event.

Bankers filled the party space adjacent to the open-flow tent under carnival stringer lights.