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cabana

July 23, 2013
ShopBazaar.com Pop-Up
ShopBazaar.com Pop-Up
Harper’s Bazaar brought its e-commerce site to life at the Buena Vista Building in a pop-up designed with crisp white walls and vivid black-and-white photographs. XA produced the space and its events.
Photo: Joe Schildhorn/BFAnyc.com
ShopBazaar.com Pop-Up
ShopBazaar.com Pop-Up
A branded shuffleboard game at Harper’s Bazaar's ShopBazaar.com pop-up offered winners free T-shirts, cash prizes, and gift certificates.
Photo: Joe Schildhorn/BFAnyc.com
Heineken Mural Project
Heineken Mural Project
Heineken partnered with local bicycle sharing and rental provider DecoBike as part of its Heineken Mural Project. The beer company's logo was on the rental kiosk outside of Wynwood’s Wood Tavern, which hosted the Heineken Beer Garden throughout the week
Photo: Juerg Schreiter for BizBash
AD Oasis
AD Oasis
Architectural Digest's AD Oasis pop-up outside the Raleigh featured an architectural central bar made from Caesarstone.
Photo: Gustavo Caballero/Getty Images for Architectural Digest
AD Oasis
AD Oasis
Clarisonic provided facials in one of the sponsored pavilions at the AD Oasis.
Photo: Larry Busacca/Getty Images for Architectural Digest
Free Store
Free Store
Visionaire, Net-a-Porter.com, and MrPorter.com hosted the Free Store, an interactive pop-up installation where guests swapped wearable goods and antiques.
Photo: BFA
Visionaire, Net-a-Porter.com, and MrPorter.com Digital Style Challenge
Visionaire, Net-a-Porter.com, and MrPorter.com Digital Style Challenge
Guests at the Visionaire, Net-a-Porter.com, and MrPorter.com Digital Style Challenge created looks from the online retailers to win prizes.
Photo: BFA
SearsStyle Presents: Art of Fashion
SearsStyle Presents: Art of Fashion
A vintage 1940s stainless-steel reception table sourced from a local prop and antique shop provided a base for a very modern activity: online shopping. According to Karim Sabet of KSVP Media & Events, iPads were mounted on brushed metal-finished cradles and matching chains welded to each of the bases. The chains were affixed to the table on the undercarriage for aesthetics as well as security.
Photo: Juerg Schreiter for BizBash
SearsStyle Presents: Art of Fashion
SearsStyle Presents: Art of Fashion
Guests at SearsStyle Presents: Art of Fashion at the Raleigh penthouse could express themselves on three blank canvases stretched around a 36- by 60-inch wooden frame.
Photo: Juerg Schreiter for BizBash
Havaianas Lunar Park
Havaianas Lunar Park
The beach at Miami Collins Park became the lunar landing site of Apollo 11 for a series of soccer games sponsored by flip-flop maker Havaianas. Teams of artists, collectors, curators, art critics, and gallerists competed against each other on the sandy surface designed by French art duo Kolkoz. Guests received a pair of the traditional Havaianas flip-flops, and the players wore branded uniforms.
Photo: Juerg Schreiter for BizBash
Mercedes-Benz Fashion Week Swim
Mercedes-Benz Fashion Week Swim

Title sponsor Mercedes-Benz showed off its cars at the Raleigh underneath this year's neon-inspired event logo.

Photo: CANDUN Productions
Mercedes-Benz Fashion Week Swim Official Kickoff Party
Mercedes-Benz Fashion Week Swim Official Kickoff Party

Ready for the rain, DJ Chelsea Leyland donned a Roxy Pop Surf swimsuit at the official kickoff to Mercedes-Benz Fashion Week Swim at the Raleigh.

Photo: David X Prutting/BFAnyc.com
Esther Williams Tribute Cocktail Reception
Esther Williams Tribute Cocktail Reception

Synchronized swimming group the Dolphinettes performed at a cocktail reception to celebrate the late Esther Williams, the Olympic swimmer and actress who is credited for making the Raleigh’s iconic pool famous.

Photo: World Red Eye/Rodrigo Gaya
'Ocean Drive's Sun Covered Pool Party
'Ocean Drive's Sun Covered Pool Party

Chambord Vodka had DJ Elle's computer covered during Ocean Drive magazine's Sun Covered event at the Raleigh.

Photo: World Red Eye
'Ocean Drive's Sun Covered Pool Party
'Ocean Drive's Sun Covered Pool Party

To get a treat from a Polaroid vending machine at Ocean Drive's Sun Covered pool party, guests had to tweet a code that would activate the machine.

Photo: Tracy Block for BizBash
'Ocean Drive's Sun Covered Pool Party
'Ocean Drive's Sun Covered Pool Party

Guests at Ocean Drive's Sun Covered pool party played oversize Jenga.

Photo: World Red Eye
Mercedes-Benz Fashion Week Swim
Mercedes-Benz Fashion Week Swim

Mercedes-Benz wrapped its featured car, the E-Cabriolet convertible, in a print from designer Mara Hoffman's 2014 resort collection. The bright vehicle, parked at the Raleigh, proved a popular backdrop for photos during the week.

Photo: Courtesy Mercedes-Benz
The History of Swim
The History of Swim

Guests gathered at the Raleigh's pool deck for the History of Swim, an exhibit drawing from Jantzen swimwear's archives. Models wore looks from Jantzen's current collection, which were made with Xtra Life Lycra, another sponsor of the event.

Photo: CANDUN Productions
Poko Pano at Mercedes-Benz Fashion Week Swim
Poko Pano at Mercedes-Benz Fashion Week Swim

Tents set up at the Raleigh were home to the official runway shows including one from Poko Pano (pictured).

Photo: Courtesy of Poko Pano
Mercedes-Benz Fashion Week Swim
Mercedes-Benz Fashion Week Swim

Evian Natural Spring Water was the official water sponsor of Miami Swim Week, and its bottles—featuring the first new bottle design in more than a decade—were given to guests at events at the Raleigh and select events at Soho Beach House.

Photo: Stephane Touya
Splashion
Splashion

Away from the Raleigh, Modern Luxury magazine hosted Splashion, an unofficial kickoff to Miami Swim Week at Mansion nightclub. Jason Derulo performed and DJ Irie spun, while Miami Dolphins cheerleaders modeled swimwear looks.

Photo: Brett Hufziger
Don't Worry Baby Pool Party
Don't Worry Baby Pool Party

Kryobot shot liquid-nitrogen refreshers at guests at the Don't Worry Baby pool party at Freehand Miami.

Photo: Tracy Block for BizBash
Miami Swim Show & Lingerie Show
Miami Swim Show & Lingerie Show

Ronen Rental outfitted the lounges and furniture throughout  the Miami Swim Show & Lingerie Show at the Miami Beach Convention Center. In the booth for Raisins Swimwear Company (pictured), Ronen provided the blue and yellow ottomans.

Photo: Courtesy Ronen Rental
Funkshion Swim
Funkshion Swim

Funkshion Swim at the SLS Hotel South Beach had its runway over a pool. The lighting lent a reflective look to the runway shows, including the 2014 Resort Collection from Boston-based designer Sinesia Karol (pictured).

Photo: Victoria Machin
Emerging Designer Series
Emerging Designer Series

Peroni Nastro Azzurro presented its second annual Emerging Designer Series at the SLS Hotel South Beach. The winning designer, Kim Nguyen, will receive a trip to New York Fashion Week and will showcase her full line during next year's Swim Week.

Photo: World Red Eye
Ready, Set, Swim
Ready, Set, Swim

Ready, Set, Swim—a collection of designer pop-up shops and complimentary mini beauty treatments—drew 250 people to the Dream Hotel. A swimwear show featuring Solar's "Tan Thur" suits rounded out the evening.

Photo: Wellington Guzman
The Q
The Q
Inside the EventStar tents, gigantic white LED fixtures projected multicolored spirals onto the walls in a treatment from Designs by Sean. The festival's kickoff event, a barbecue-focused affair hosted by Paula Deen and her sons Jamie and Bobby, saw a strong focus on sponsored lounges. Godiva’s dessert lounge provided truffles and cobbler, along with seating at low tables with white couches.
Photo: Madison McGaw/BFAnyc.com
The Q After Dark
The Q After Dark
The topiary "Q" from an earlier event's step-and-repeat became a platform for Cirque du Mansion aerialists and entertainers during the Q After Dark.
Photo: Angela Pham/BFAnyc.com
Godiva Indulge
Godiva Indulge
For Godiva's Friday-night dessert party, host Duff Goldman from the Food Network's Ace of Cakes created a multilayer, Art Deco cake in pink, teal, and brown shades. Goldman served up three varieties of cake for guests to nosh on, along with three truffles he created from Godiva chocolate.
Photo: Elizabeth Renfrow for BizBash
Godiva Indulge
Godiva Indulge
Chai s’mores from Janna Wardle of BLT Steak were an innovative and eye-catching creation.
Photo: Elizabeth Renfrow for BizBash
Godiva Indulge
Godiva Indulge
As a clean way to add branding to the event, Godiva projected its logo onto the Highbar pool at Dream Hotel.
Photo: Elizabeth Renfrow for BizBash
Guy Fieri's Reggae Jam With Ziggy Marley Live
Guy Fieri's Reggae Jam With Ziggy Marley Live
Reggae scion Ziggy Marley performed for the official closing party at the Ritz Carlton South Beach. The musician also used the opportunity to introduce his Ziggy Marley Organics line of the flavored coconut oils and roasted flavored hempseeds. Panache provided rentals.
Photo: Carly Otness/BFAnyc.com
South Beach After Dark
South Beach After Dark
The Cosmopolitan of Las Vegas hotel headed east to host the South Beach After Dark after-party Saturday at Estiatorio Milos. The hotel's mixologists created cocktails for the event including First Crush, which mixed Grey Goose la Poire, St. Germain, Kim Crawford Sauvignon Blanc, rosemary-infused honey syrup, and lemon juice.
Photo: Alex Markow
Amstel Light Burger Bash
Amstel Light Burger Bash
Amstel Light again sponsored the Burger Bash, which saw Bobby Flay win the People’s Choice award—which Michael Symon had won the previous three years. Flay served a green chile cheeseburger topped with potato chips.
Photo: Carly Otness/BFAnyc.com
Grand Tasting Village
Grand Tasting Village
Evian's #EvianEats photo activation—which invited guests to "live young"—was a popular first stop in the center of the first tent for the festival's Grand Tasting.
Photo: Elizabeth Renfrow for BizBash
Grand Tasting Village
Grand Tasting Village
Celebrity Cruises partnered with Badia to create a make-your-own-rub station.
Photo: Elizabeth Renfrow for BizBash
Grand Tasting Village
Grand Tasting Village
Transitions Optical built its own tent, which featured a rooftop with viewfinders for guests to enjoy ocean views and a photo shoot inside with Robert Irvine. The company also offered gelato samples and an area to try on lenses and frames.
Photo: Elizabeth Renfrow for BizBash
Grand Tasting Village
Grand Tasting Village
Goya chefs cooked meatballs inside an open Airstream trailer kitchen.
Photo: Elizabeth Renfrow for BizBash
Grand Tasting Village
Grand Tasting Village
Jelly Belly offered cocktail-inspired flavors in sample cups.
Photo: Elizabeth Renfrow for BizBash
Sears Outdoor Living Lounge
Sears Outdoor Living Lounge
Guests could relax at the Sears Outdoor Living lounge, which was open for several events during the festival. The company's Lighted Patio collection served as decor inside the lounge, along with the Kenmore Elite grill line. Sears produced the event in house.
Photo: Aaron Bristol for Sears
Thrillist’s BBQ & The Blues
Thrillist’s BBQ & The Blues
Hosted by chef Geoffrey Zakarian at Eden Roc Renaissance Miami Beach, Thrillist's event once again brought chefs and foodies together for meat and music. The Eden Roc's in-house restaurant, 1500 Degrees, created barbecue beef brisket tamales with pickled Swank Farms pepper salsa.
Photo: Kat Goduco
Thrillist’s BBQ & The Blues
Thrillist’s BBQ & The Blues
Jeremiah Bullfrog of Freehand offered short rib hot dogs.
Photo: Kat Goduco
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