Esteban Contreras is director of strategy for Sprinklr. He is also the author of the book Social State: Thoughts, Stats and Stories about the State of Social Media in 2013, and a former social media manager for Samsung.
Photo: Courtesy of Sprinklr
Callaway Golf gathered comments about its products that had been posted on Twitter and printed them on banners that draped its booth at the P.G.A. Merchandise Show.
Photo: Mitra Sorrells/BizBash
