Coachella Valley Music and Arts Festival
Technology-driven visual arts studio V Squared Labs, headed by Vello Virkhaus, created striking, ever-changing visuals at the festival's Sahara stage.
Photo: Slade Smith
Emusic at Pitchfork Music Festival
As part of the July run of Pitchfork Music Festival in Chicago’s Union Park, Web-based music store Emusic staged an activation that allegedly read spiritual vibes and frequencies. Inside a small photo booth, consumers could listen to songs from various Pitchfork acts while placing their hand on an electrical plate. The installation then printed out colorful strips that showed their different “auras” for each listening experience. New York-based agency Mother worked with Chicago's Ravenswood Events to produce the unusual experience.
Photo: Jenny Berg/BizBash
Whole Foods at Pitchfork Music Festival
Whole Foods erected an on-site farmer's market where guests could purchase everything from strawberries to sunflowers. The cute, country-style space was dressed up with gingham curtains and woven baskets.
Photo: Jenny Berg/BizBash
Heineken at Pitchfork Music Festival
Heineken had a dome-shaped tent meant to represent a reinvented beer cooler. After having their IDs checked, guests entered the air-conditioned space to find open bars doling out the Dutch beer on tap.
Photo: Jenny Berg/BizBash
Uber at Lollapalooza
Music fans at Lollapalooza often send beach balls bouncing through the crowds during concerts. Uber took advantage of the festival hobby by doling out balls splashed with the company logo and a special event hashtag, #Uberpalooza.
Photo: Barry Brecheisen for BizBash
Ford at Bonnaroo
Branded bandanas filled with ice were given away to overheated attendees. The company also displayed three new Ford Fiestas.
Photo: Nadia Chaudhury/BizBash
Water at Bonnaroo
Staying hydrated was important during the four-day festival in the heat and sun. Ten water-filling stations were spread through the grounds, providing filtered water from the farm's 22 wells.
Photo: Nadia Chaudhury/BizBash
Bonnaroo's Fountain
The 20-foot lighted fountain, known informally as the "mushroom," provided a cool break from the heat of the day, as well as a place to shower. There was also a Ferris wheel that offered attendees a fun ride and great views.
Photo: Nadia Chaudhury/BizBash
Twenty check-in portals were located around the festival grounds, including near stages, at the cinema and comedy tents, and at the silent disco.
Photo: Erika Goldring
The dome housing the computers and printers was located next to the main stage and stayed open throughout the festival.
Photo: Courtesy of Heineken
