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Idea

September 2, 2013
Skyy Vodka’s "Official Unofficial" Toronto International Film Festival Launch Party
Skyy Vodka’s 'Official Unofficial' Toronto International Film Festival Launch Party
As the vodka sponsor of the film festival, Skyy hosted the “Official Unofficial” launch party for TIFF on September 5. The brand set up bars and branded tropes in an alley near John and Adelaide streets, dubbing it the "Blue Alley." Dance troupe Urbanesque performed on a staircase that served as the backdrop to the event. Susan Murray International handled decor, sound, lighting, and entertainment.
Photo: Central Image Agency
Toronto International Film Festival's Opening Night Gala
Toronto International Film Festival's Opening Night Gala
Organizers for TIFF's Opening Night Gala used projections inside a corridor of the Air Canada Centre to stream a live feed from the red carpet outside. The tactic kept guests engaged and on the lookout for their favourite celebrities.
Photo: Josh Fee for BizBash
The Drake Hotel’s "Overdrive" TIFF Launch Party
The Drake Hotel’s 'Overdrive' TIFF Launch Party
On September 6, the Drake Hotel hosted a TIFF launch party of its own, dubbing the event the Drake "Overdrive." As part of an ongoing installation, organizers projected a music video from performance artist Peaches onto translucent screens set up in the first-floor windows of the hotel. The feed was visible both inside and outside the venue.
Photo: Connie Tsang
The Drake Hotel’s "Overdrive" Launch Party at the Toronto International Film Festival
The Drake Hotel’s 'Overdrive' Launch Party at the Toronto International Film Festival
Outside the hotel, sponsor Sailor Jerry rum parked a silver bus that had a tattoo parlor inside. Tattoo artists were on hand to give guests permanent souvenirs.
Photo: Connie Tsang
The Target Hotel
The Target Hotel
Target Canada took over the Templar Hotel from September 6 to 8, creating a branded environment. A red carpet and a silver bus marked with the Target bull's-eye logo parked outside drew attention from passersby.
Photo: George Pimentel
The Target Hotel
The Target Hotel
Jeffry Roick of McNabb Roick Events outfitted Target's space with modern red and white furniture, branded artwork, and the retailer’s bull's-eye logo. Media and film industry pros were invited to stay at the all-red and white hotel, or just unwind in the lobby (pictured). There was also a temporary Filmmakers’ Lounge in the penthouse suite.
Photo: George Pimentel
Nikki Beach Toronto at the Spoke Club
Nikki Beach Toronto at the Spoke Club
Club Nikki Beach hosted events on the rooftop patio of the Spoke Club this year from September 6 to 11. The space was open from 10 a.m. to 4 a.m. each day, regularly serving as the site of film parties. The club tapped Andrew Richard Designs co-owner Andrew Bockner to design the space. Bockner gave the venue what he called an “easy breezy” look, with patio furniture, white draping, tropical plants, and warm lighting for the evening functions.
Photo: Diego Rojas
Soho House at the Toronto International Film Festival
Soho House at the Toronto International Film Festival
Members-only club Soho House opened its first Toronto location at Bishop’s Block just in time for this year's TIFF festivities. The four-storey club was packed with film parties nightly, including events for Looper, Anna Karenina, and The Reluctant Fundamentalist. Partner Grey Goose vodka hosted the open bars, serving custom cocktails.
Photo: Alexandra Wyman/Getty Images
'Spring Breakers' Premiere Party
'Spring Breakers' Premiere Party
The Mint Agency put together a private dinner and party for the cast of Spring Breakers on September 7 at Brassaii. Sand, seashells, orchids, and fishbowls ran down the centre of the table.
Photo: Jennifer Meriano
'Spring Breakers' Premiere Party
'Spring Breakers' Premiere Party
After dinner, the party began. Decor fit the spring break theme of the film, with models in hot tubs and beach balls throughout the space.
Photo: Jerod Harris/Getty Images for Vitaminwater
'Spring Breakers' Premiere Party
'Spring Breakers' Premiere Party
Servers dressed in bikinis passed popsicles in glasses of sparkling wine during the party.
Photo: Jerod Harris/Getty Images For vitaminwater
Amfar Cultivation Event
Amfar Cultivation Event
Amfar hosted a so-called "cultivation event" at the new Shangri-La Hotel on September 7. "Rather than have a straight fund-raiser, we really wanted to start strengthening our ties in the Toronto community," said Gregory Boroff, Amfar’s vice president of development. Jeffry Roick of McNabb Roick Events created a bold look for the cocktail party, with bright, monochromatic lounge areas inspired by a painting by artist Françoise Nielly. Sponsor Navillus Gallery supplied artwork from Nielly and other artists to spruce up the lounges.
Photo: Joe Scarnici/Getty Images For Amfar
Diesel Presents OneXOne Concert
Diesel Presents OneXOne Concert
Lauryn Hill performed at the Diesel and OneXOne concert fund-raiser at Kool Haus on September 8. This was the second year that OneXOne hosted a concert, targeting a younger demographic for its young philanthropists group, One Up. Chandeliers added glamour to the stage.
Photo: George Pimentel
‘The Perks of Being a Wallflower’ Premiere Party
‘The Perks of Being a Wallflower’ Premiere Party
At the party for The Perks of Being a Wallflower on Saturday night, the Mint Agency took cues from sponsor Vitaminwater's colourful bottles to transform the all-white Edition/Richmond Gallery into a candy-coloured lounge.
Photo: Jerod Harris/Getty Images For Vitaminwater
‘The Perks of Being a Wallflower’ Premiere Party
‘The Perks of Being a Wallflower’ Premiere Party
Guests could play with a life-size Lite Brite wall made with illuminated Vitaminwater bottles
Photo: Jerod Harris/Getty Images For Vitaminwater
‘The Perks of Being a Wallflower’ Premiere Party
‘The Perks of Being a Wallflower’ Premiere Party
Real flowers and moss decorated the step-and-repeat outside the Edition/Richmond Gallery.
Photo: Jennifer Meriano
‘The Perks of Being a Wallflower’ Premiere Party
‘The Perks of Being a Wallflower’ Premiere Party
Guests were invited to doodle on an all-white car, parked inside a custom-built patio area. The Mint Agency team built a 28- by 20-foot fence to surround the outdoor area.
Photo: Jerod Harris/Getty Images For vitaminwater
‘The Perks of Being a Wallflower’ Premiere Party
‘The Perks of Being a Wallflower’ Premiere Party
Colourful uplighting played off the Vitaminwater bottle imagery that hung in the venue, which contrasted with the white furnishings.
Photo: Jerod Harris/Getty Images For Vitaminwater
AMC Storys
AMC Storys
From September 7 to 10, AMC Networks took over the Storys Building and gave it the temporary name AMC Storys. To bring the brand to life in the venue, images from AMC television shows lined the walls. Produced in partnership with A-List Communications and Icon Legacy Hospitality, the venue hosted multiple film parties and events daily, including gifting suits and the Ginger and Rosa premiere party. Virgin Mobiles’ Virgin Arts and Cinema Centre was another partner, parking a branded Virgin Mobile bus outside and the structure.
Photo: Photagonist.ca
AMC Storys
AMC Storys
Virgin Mobile created a lounge inside AMC Storys, bringing in a branded device charging station, photo booth, and candy dispenser. Within the space, the Virgin Arts and Cinema Centre hosted parties for films The Iceman and At Any Price.
Photo: Riley Found/Photagonist.ca
'InStyle' and Hollywood Foreign Press Association Party
'InStyle' and Hollywood Foreign Press Association Party
Forget Me Not Flowers created a show-stopping floral display in the centre of the Windsor Arms for the annual InStyle and Hollywood Foreign Press Association Party on September 11. Roses, dahlias, and votive candles dangled from tree branches that sprouted up over a lounge area.
Photo: Todd Williamson/Invision for InStyle/AP Images
The TIFF Bell Lightbox has been the festival's home base since 2010.
The TIFF Bell Lightbox has been the festival's home base since 2010.
Photo: BizBash
An orange grove in Times Square marked a collaboration between J.C. Penney and Joe Fresh that allows the retailer exclusive rights to the Canadian clothing brand's children's line. The retailer hoped the unexpected concept and its juxtaposition with the surrounding area would draw traffic to the public promotion in the last days of summer.
An orange grove in Times Square marked a collaboration between J.C. Penney and Joe Fresh that allows the retailer exclusive rights to the Canadian clothing brand's children's line. The retailer hoped the unexpected concept and its juxtaposition with the surrounding area would draw traffic to the public promotion in the last days of summer.
Photo: Nadia Chaudhury/BizBash
To set the scene, the production team placed dressed mannequins around orange trees, crates of the fresh fruit, and a pergola.
To set the scene, the production team placed dressed mannequins around orange trees, crates of the fresh fruit, and a pergola.
Photo: Nadia Chaudhury/BizBash
A truck, with items from the collection pegged to clotheslines on its exterior, anchored the space and allowed visitors to purchase the clothing on site. Guests could also shop online at the promotion, using the PayPal Here app on an iPad provided by staff.
A truck, with items from the collection pegged to clotheslines on its exterior, anchored the space and allowed visitors to purchase the clothing on site. Guests could also shop online at the promotion, using the PayPal Here app on an iPad provided by staff.
Photo: Nadia Chaudhury/BizBash
One of the most striking visuals was a wall of oranges that served as the backdrop to the bar where staff poured complimentary cups of freshly squeezed orange juice.
One of the most striking visuals was a wall of oranges that served as the backdrop to the bar where staff poured complimentary cups of freshly squeezed orange juice.
Photo: Nadia Chaudhury/BizBash
At the August 21 press preview, caterer Creative Edge served breakfast-appropriate items that matched the color scheme of the promotion, including mini cinnamon buns topped with orange vanilla icing.
At the August 21 press preview, caterer Creative Edge served breakfast-appropriate items that matched the color scheme of the promotion, including mini cinnamon buns topped with orange vanilla icing.
Photo: Nadia Chaudhury/BizBash
In addition to glasses of juice, staff at the orange grove handed out free branded orange popsicles.
In addition to glasses of juice, staff at the orange grove handed out free branded orange popsicles.
Photo: Nadia Chaudhury/BizBash
Visitors to the promotion, including Molly Sims (pictured) and Padma Lakshmi, could pose on a swing at the digital photo booth.
Visitors to the promotion, including Molly Sims (pictured) and Padma Lakshmi, could pose on a swing at the digital photo booth.
Photo: Nadia Chaudhury/BizBash
Images from the photo booth were projected onto a digital billboard in Times Square to grab attention from passersby.
Images from the photo booth were projected onto a digital billboard in Times Square to grab attention from passersby.
Photo: Nadia Chaudhury/BizBash
New York Wedding
New York Wedding

At an AAB Productions wedding—this one at the Altman Building in 2012—the groom was a writer. In that spirit, the table numbers popped out of the pages of open books. The numbers themselves were carved out of book pages using an X-Acto knife.

Photo: Dave Robbins Photography
New York Wedding
New York Wedding

For an October 2012 wedding at the New York Public Library, Xochitl Gonzalez of AAB Productions designed a chuppah made of books. "We were inspired by the location, of course, but also by a display of books that the groom liked in a bookstore—and, of course, the lightbulb room at the Gramercy Park Hotel," Gonzalez said. "We used books to create the wedding canopy and created spirals as well as a 'shelf' at the top. We wanted a grand library feel, so we used the red drapes as a backdrop, and we opened them up after the cocktail hour. The canopy served as a bar backdrop."

Photo: Dave Robbins Photography
Target's Read Across America Kickoff
Target's Read Across America Kickoff

In 2011, Target made perhaps the biggest statement possible using books—a 26-foot-tall sculpture made from 25,000 books. The installation, part of a kickoff event in New York for the retailer's Read Across America campaign, used Dr. Seuss books, which were later donated to local schools.

Photo: Jika González/BizBash
Romance Novel Convention
Romance Novel Convention

This year's Romance Novel Convention was held at the Golden Nugget in Las Vegas August 7 to 11. For an appropriately lavish—and bookish—prop, Romantic Victorian Home Collection designed a dress using the covers and pages of damaged books that had been marked for disposal by the local library.

Photo: VJ Dunraven
Children's Book Choice Awards
Children's Book Choice Awards

An outward-facing shelf filled with books served as an appropriate, on-theme lectern for the Children's Book Choice Awards event in New York in May.

Photo: Courtesy of the Children's Book Choice Awards
Diffa's Dining by Design in New York
Diffa's Dining by Design in New York

At the 2012 design showcase, David Stark's whimsical installation for sponsor Benjamin Moore played off the slogan “A whole new chapter in paint color technology is being written.” The library-inspired setting featured a table made from actual books with handcrafted pop-up books serving as a centerpiece.

Photo: Courtesy of David Stark Design
Toronto Public Library Foundation’s Book Lover's Ball
Toronto Public Library Foundation’s Book Lover's Ball

At the Toronto gala in 2012, stacks of books supported and decorated the dessert tables. Desserts were served on open books, and chocolate petit fours were topped with a decorative page of writing. Typewriters, globes, and open books added to the presentation.

Photo: Carla Warrilow/BizBash
Bulgari Fund-Raiser Benefitting Save the Children and Artists For Peace and Justice
Bulgari Fund-Raiser Benefitting Save the Children and Artists For Peace and Justice

Bulgari's 2011 fund-raiser for Save the Children and Artists For Peace and Justice used real books—and graphic versions—to create a lavish library look at Ron Burkle's private Los Angeles manse. Sketched fabrics on the tent walls imitated library shelves, while children's books redone with white book jackets served as centerpieces for the tables.

Photo: Line 8 Photography. All rights reserved.
614 Main Street Pop-Up at the Sundance Film Festival
614 Main Street Pop-Up at the Sundance Film Festival

At this year's Sundance Film Festival, the Mint Agency and its sister agency the Branding Bee hosted a series of premiere parties in a pop-up at 614 Main Street in Park City, Utah. As a subtle way to incorporate branding and signage from sponsors into the speakeasy-style decor, the production team used three bookshelves as step-and-repeats.

Photo: Courtesy of the Mint Agency
Acer Press Conference
Acer Press Conference

It may have had nothing to do with books or libraries per se, but Acer's 2010 press conference used floor-to-ceiling projections of books to create a cozy area within the white-walled event venue.

Photo: Chuck & Sarah Fishbein
American Cancer Society's Discovery Ball
American Cancer Society's Discovery Ball

Blowups of pages from the American Cancer Society's history book hung throughout the Radisson Blu Aqua Hotel at the springtime gala in Chicago. The pages contained significant facts about the society. HMR Designs handled decor.

Photo: Robert A. & Dawn Davis
Hermès Men's Flagship Opening
Hermès Men's Flagship Opening

In 2010, the lavish launch party for the world’s first dedicated Hermès men’s store turned a raw 20,000-square-foot New York space into the ultimate leisure spot for men. This included a 3,000-square-foot library where the focal point was a wall of 8,000 hand-dyed books.

Photo: Joe Schildhorn/PatrickMcMullan.com
'In Style'/Warner Brothers Golden Globes Party
'In Style'/Warner Brothers Golden Globes Party

In 2011, In Style's Golden Globes party with Warner Brothers at the Beverly Hilton had a chic library look designed by Thomas Ford. Ford was inspired by a luxury penthouse and constructed a tent over the hotel pool to transform the space, creating the feel of a dark library with custom black leather tufted couches and 3,000 wrapped books on elaborate bookshelves.

Photo: Nadine Froger Photography
The Steppenwolf Gala
The Steppenwolf Gala

At the Chicago theater's 2012 gala, the theme was "the written word." In Event Creative's decor, pages from a script hung from round chandeliers on the ceiling.

Photo: Kyle Flubacker
Chicago Public Library Foundation and Chicago Public Library's Carl Sandburg Literary Awards Dinner
Chicago Public Library Foundation and Chicago Public Library's Carl Sandburg Literary Awards Dinner

Rhona Frazin, president and C.E.O. of the Chicago Public Library Foundation, said the planning team aimed to "bring the library into the space that we were in" for the benefit at the Forum at the University of Illinois Chicago in 2010. At the end of the evening, guests could take home the Toni Morrison books that topped each table. (Morrison was the evening's guest of honor.) More thematic touches included traditional library lamps on each table.

Photo: Johnny Knight
Library Foundation Gala
Library Foundation Gala

Blowups of book covers and playbills from works by previous honorees served as decor at the Library Foundation of Los Angeles's gala in 2009.

Photo: Lee Salem Photography
Ronen Rental’s chalkboard bar features chalkboard panels set in an aluminum frame. The bar comes in two sizes: six feet long and four feet long. Available to rent in South Florida, chalk is included. The company can also make custom stencils for easy personalization.
Ronen Rental’s chalkboard bar features chalkboard panels set in an aluminum frame. The bar comes in two sizes: six feet long and four feet long. Available to rent in South Florida, chalk is included. The company can also make custom stencils for easy personalization.
Photo: Courtesy of Ronen Rental
Pressed Cotton sells gray-washed wooden chalkboard boxes, from $19 each, that can be filled with plants or flowers and used as centerpieces. Have the boxes do double duty by using chalk to write table numbers on the side.
Pressed Cotton sells gray-washed wooden chalkboard boxes, from $19 each, that can be filled with plants or flowers and used as centerpieces. Have the boxes do double duty by using chalk to write table numbers on the side.
Photo: Courtesy of Pressed Cotton
Also available through Pressed Cotton are chalkboard tags, $3.50 each, which can be used as signage or place cards or can be hung from the neck of wine bottles to designate tables.
Also available through Pressed Cotton are chalkboard tags, $3.50 each, which can be used as signage or place cards or can be hung from the neck of wine bottles to designate tables.
Photo: Courtesy of Pressed Cotton
To promote its first book, blog Design Sponge toured the West Coast in 2011. At a book signing in Los Angeles, guests could pose in front of—and draw on—a chalkboard backdrop created by event and styling production company Bash Please.
To promote its first book, blog Design Sponge toured the West Coast in 2011. At a book signing in Los Angeles, guests could pose in front of—and draw on—a chalkboard backdrop created by event and styling production company Bash Please.
Photo: Rachel Thurston
For a corporate event held in one of the hotel kitchens at the Atlanta Hyatt, Steve Bales of Bold American Events & Catering built floor-to-ceiling chalkboard walls on which he personalized each guest’s apron by scrawling his or her name next to it.
For a corporate event held in one of the hotel kitchens at the Atlanta Hyatt, Steve Bales of Bold American Events & Catering built floor-to-ceiling chalkboard walls on which he personalized each guest’s apron by scrawling his or her name next to it.
Photo: Troy Kelly Studio
To build buzz for its latest product collaboration with charity organization Feed Projects, Target threw a rustic-Americana-theme dinner party underneath the Brooklyn Bridge in June. Freestanding chalkboard signs set up outside the open-air venue in Brooklyn Bridge Park helped guests find their way.
To build buzz for its latest product collaboration with charity organization Feed Projects, Target threw a rustic-Americana-theme dinner party underneath the Brooklyn Bridge in June. Freestanding chalkboard signs set up outside the open-air venue in Brooklyn Bridge Park helped guests find their way.
Photo: Nilaya Sabnis
Also at the Target event, chalkboard menus placed near the bar areas displayed the cocktail hour offerings.
Also at the Target event, chalkboard menus placed near the bar areas displayed the cocktail hour offerings.
Photo: Nilaya Sabnis
At the National Stationery Show in May, black-and-white stripes accented a stationery suite printed on a chalkboard-style background from Something Detailed.
At the National Stationery Show in May, black-and-white stripes accented a stationery suite printed on a chalkboard-style background from Something Detailed.
Photo: Nadia Chaudhury/BizBash
Earlier this year at TEDActive, the official TED conference simulcast held in Palm Springs, TEDx planners from around the world expressed themselves on an interactive chalkboard wall.
Earlier this year at TEDActive, the official TED conference simulcast held in Palm Springs, TEDx planners from around the world expressed themselves on an interactive chalkboard wall.
Photo: Marla Aufmuth
The Southern-hospitality-infused welcome bash at the Engage! luxury-wedding business summit, held in June at the Biltmore Estate in Asheville, North Carolina, featured a chalkboard map that outlined the various locations of the four-part event.
The Southern-hospitality-infused welcome bash at the Engage! luxury-wedding business summit, held in June at the Biltmore Estate in Asheville, North Carolina, featured a chalkboard map that outlined the various locations of the four-part event.
Photo: Andrew Henderson
Available to rent throughout California, Arizona, and Las Vegas, Lounge Appeal’s Beachwood Chalkboard table allows guests to doodle on the surface. The 2- by 4-foot table comes in 42-, 30-, and 18-inch-tall versions.
Available to rent throughout California, Arizona, and Las Vegas, Lounge Appeal’s Beachwood Chalkboard table allows guests to doodle on the surface. The 2- by 4-foot table comes in 42-, 30-, and 18-inch-tall versions.
Photo: Courtesy of Lounge Appeal
In 2006 at the Robin Hood Foundation benefit, designer David Stark created towering hand-drawn sketches depicting New York scenes across more than 35,000 square feet of chalkboard. Guests could add to the work with bowls of chalk placed on the highboy tables throughout the cocktail area.
In 2006 at the Robin Hood Foundation benefit, designer David Stark created towering hand-drawn sketches depicting New York scenes across more than 35,000 square feet of chalkboard. Guests could add to the work with bowls of chalk placed on the highboy tables throughout the cocktail area.
Photo: Susie Montagna
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