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Interesting Reads

September 13, 2013
'Into the Heart of Meetings: Basic Principles of Meeting Design' by Eric de Groot and Mike van der Vijver
'Into the Heart of Meetings: Basic Principles of Meeting Design' by Eric de Groot and Mike van der Vijver
"This provides a wonderful introduction to meeting design," says Adrian Segar of Vermont's Conferences That Work. "Unlike the many books on the profession that emphasize logistics, Eric and Mike's book delves into core questions about meeting design, such as uncovering desired outcomes, working with meeting owners, and what to do to create truly innovative meetings that deliver results. In addition, the wealth of real-life examples included make this a fascinating and thought-provoking read."
Photo: Courtesy of MindMeeting.org
'Who Moved My Cheese: An Amazing Way to Deal With Change In Your Work and In Your Life' by Spencer Johnson
'Who Moved My Cheese: An Amazing Way to Deal With Change In Your Work and In Your Life' by Spencer Johnson
Howard Givner, executive director of the Event Leadership Institute, says that this book is "broadly applicable, and short and easy to read. It provides a great parable for learning how to take curve balls in stride and not dwelling or complaining about what's happened to you. The proactive, 'let's move forward' approach is one that every planner should adopt, as things rarely go as planned in live events, and it's important to be able to roll with the punches. It helps you go into an event with the mindset that unexpected changes will happen, so when they do you're not thrown off guard."
Photo: Courtesy of G.P. Putnam's Sons
'Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge' by Judy Allen
'Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge' by Judy Allen
"I enjoyed reading this book by Judy Allen," says Eva Gouldbourne, a wedding and event planner at Chicago's Diamond Events. "This book has many specific examples of how to get the kind of business you want and avoid doing things that will make you stand out negatively."
Photo: Courtesy of John Wiley & Sons Canada Ltd
'Quiet: The Power of Introverts in a World That Can't Stop Talking' by Susan Cain
'Quiet: The Power of Introverts in a World That Can't Stop Talking' by Susan Cain
A self-proclaimed introvert, Adam Sloyer is the managing director of New York's Sequence Events and president-elect of ISES New York's Metro Chapter. Of this Susan Cain book, he says: "I found this to be a fascinating read, regardless of whether you consider yourself to be an introvert or an extrovert—and after reading this, you may have a different opinion. Quiet dispels many of the standard biases against introverts and also showcases some of the competitive advantages.  Yes, events is a 'people business,' but I found this book to reinforce how introverts can be just as successful."
Photo: Courtesy of Broadway Paperbacks
'Setting the Table: The Transforming Power of Hospitality in Business' by Danny Meyer
'Setting the Table: The Transforming Power of Hospitality in Business' by Danny Meyer
David Beahm of New York's David Beahm Design recommends Setting the Table by Danny Meyer. "I was having problems justifying one of my managers' style of management. He wasn't very nice and I didn't like it," Beahm says. "I found Mr. Meyer's concept of fear-based versus trust-based control very validating as to how I want to run my business. If you trust and empower people to do a good job, they will."
Photo: Courtesy of HarperCollins Publishers
'Corporate Excellence: How to Maximize Long-term Productivity & Profits by Aligning Purpose, Culture & People' by Jim Harris
'Corporate Excellence: How to Maximize Long-term Productivity & Profits by Aligning Purpose, Culture & People' by Jim Harris
France Langan, sales director of Chicago's Holiday Inn Mart Plaza, recommends checking out this title. "It's an easy read, designed for the busy executive," says Langan. "I think for me, it validated how I try to motivate and work. It also reminded me of how easy business can be if you focus on the individual goals at hand. And, get the right people involved to help. Never do it alone."
Photo: Courtesy of AGR Press
'The Wedding Book: The Big Book for Your Big Day' by Mindy Weiss
'The Wedding Book: The Big Book for Your Big Day' by Mindy Weiss
Susan Berg Gladstone, director of the Miami Wine and Food Festival, says: "I am not even a social event planner. But this book covers numerous crucial elements of event planning for any type of event."
Photo: Courtesy of Workman Publishing Company
'How To Think Like Leonardo da Vinci: Seven Steps to Genius Every Day' by Michael Gelb
'How To Think Like Leonardo da Vinci: Seven Steps to Genius Every Day' by Michael Gelb
Tahira Endean, the director of creative and production at Cantrav Services Inc. in Vancouver, says that all of Michael Gelb's books are must-reads, including this one about Leonardo da Vinci, which "includes a great story about catering in that century." Gelb, she says "truly is a Renaissance man, and I am always inspired by these books. I've read each more than once, and I've given them out to friends between 14 and 70 years of age. I consider these mandatory reading if you want to consider how to live and create better."
Photo: Courtesy of Dell
'Think and Grow Rich: Your Key to Financial Wealth and Power' by Napoleon Hill
'Think and Grow Rich: Your Key to Financial Wealth and Power' by Napoleon Hill
Junou Bernadin, a projects administrator at Food for the Poor in Florida, says that this book by Napoleon Hill is a "must-read for any professional." The lessons it contains are more complex than the title suggests, she says, explaining that it covers the process of overcoming limitations and "striving for the very best. This is what all event planners do. We strive for the best the overall 'wow' factor."
Photo: Courtesy of Success Co.
'Rework' by Jason Fried and David Heinemeir Hansson
'Rework' by Jason Fried and David Heinemeir Hansson
Kristen Kaza, principal at No Small Plans Productions in Chicago, says that this "is a brilliant book from Chicago's 37Signals that gave me the encouragement to start my own company. It has chapters like 'Meetings are Toxic,' 'Fire the Workaholics,' and 'Planning is Guessing.' It's a great, short read with messages that make sense and stick. Everyone should read it."
Photo: Courtesy of Crown Business
'The Wiley Event Management Series' Special Events: A New Generation and the Next Frontier' by Joe Goldblatt
'The Wiley Event Management Series' Special Events: A New Generation and the Next Frontier' by Joe Goldblatt
Julie Ramirez, a production intern at Jonny Stax Presents in Chicago, recommends this title for her peers just getting started in the industry. "The author takes you step-by-step through every process of event managing," she says. "I found this book so helpful when I took my first classes for event management during college, and I still use it as reference from time to time."
Photo: Courtesy of Wiley
'The Accidental Creative: How to be Brilliant at a Moment's Notice' by Todd Henry
'The Accidental Creative: How to be Brilliant at a Moment's Notice' by Todd Henry
The book "provides guidance on how to make adjustments in your daily routines to facilitate and increase your creativity, which is a vital asset when your profession requires creativity on demand," says Christina Mihalek, corporate events and meeting planner at Western & Southern Financial Group in Cincinnati.
Photo: Courtesy of Portfolio Hardcover
'The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work' by Shawn Achor
'The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work' by Shawn Achor
"This book should be titled Want Your Staff to Make Better Impressions on Your Clients, and Get a Free 15% Productivity Boost?" says Jason Harmer, who works in sales and development at Vancouver's GetWorkers. "Even if your boss is only concerned with the bottom line, this will give you a compelling argument to improve the happiness of your support staff."
Photo: Courtesy of Crown Business
'Meeting Architecture, a Manifesto (Volume 1)' by Maarten Vanneste
'Meeting Architecture, a Manifesto (Volume 1)' by Maarten Vanneste
"This is where meeting planning is headed, I believe," says Dan Cormany, a faculty member at Florida International University. "I use it in my graduate class on convention management.
Photo: Courtesy of Meeting Support Institute
'StrengthsFinder 2.0' by Tom Rath
'StrengthsFinder 2.0' by Tom Rath
Every staffer from Reiventing Events in San Francisco is required to read this book to learn more about teamwork. "It's so important to know each person's strengths when working together" to execute a flawless event, says a company rep.
Photo: Courtesy of Gallup Press
'Getting Things Done: The Art of Stress-Free Productivity' by David Allen
'Getting Things Done: The Art of Stress-Free Productivity' by David Allen
Taylor McQuiston, the marketing manager at San Diego's Portable Bar Company, says that this book provides "the best organization and productivity system I've found to date."
Photo: Courtesy of Penguin Books
'Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life' by Andrea Michaels
'Reflections of a Successful Wallflower: Lessons in Business; Lessons in Life' by Andrea Michaels
"You probably know who she is, but just in case, Michaels is a legendary event producer who's won too many awards to even start on, and she was the first inductee into the Event Industry Hall of Fame," says Sandy Allen, executive producer at the Water Coolers in New York. "Her book takes the tone of a tell-all and covers both personal and professional experiences and perspectives on the industry. I think it's a gem." 
Photo: Courtesy of Outskirts Press
'The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market' by Michael Treacy and Fred Wiersema
'The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market' by Michael Treacy and Fred Wiersema
Sean Leo, the director of sales at Delicate Products in Los Angeles, says that this book "helped me understand how to focus my products and services to the event production community." 
Photo: Courtesy of Basic Books
'Boring Meetings Suck: Get More Out of Your Meetings, Or Get Out of More Meetings' by Jon Petz
'Boring Meetings Suck: Get More Out of Your Meetings, Or Get Out of More Meetings' by Jon Petz
Rosemary Vaughan, senior national account manager at Event Technology Services in Ottawa, says that the lighthearted tome "is a very engaging book and reads like it preaches: not boring! It totally resonates with anyone who has ever attended a conference or meeting, and it is quite funny in places. It might compare to Diary of a Wimpy Kid and The Little Prince in writing and content style."
Photo: Courtesy of Wiley
'Delivering Happiness: A Path to Profits, Passion, and Purpose' by Tony Hsieh
'Delivering Happiness: A Path to Profits, Passion, and Purpose' by Tony Hsieh
Guirlaine Belizaire, donor relations manager at Tanenbaum Center for Interreligious Understanding in New York, says that this book is a crash course in "hospitality at its finest."
Photo: Courtesy of Business Plus
New York Wedding
New York Wedding

At an AAB Productions wedding—this one at the Altman Building in 2012—the groom was a writer. In that spirit, the table numbers popped out of the pages of open books. The numbers themselves were carved out of book pages using an X-Acto knife.

Photo: Dave Robbins Photography
New York Wedding
New York Wedding

For an October 2012 wedding at the New York Public Library, Xochitl Gonzalez of AAB Productions designed a chuppah made of books. "We were inspired by the location, of course, but also by a display of books that the groom liked in a bookstore—and, of course, the lightbulb room at the Gramercy Park Hotel," Gonzalez said. "We used books to create the wedding canopy and created spirals as well as a 'shelf' at the top. We wanted a grand library feel, so we used the red drapes as a backdrop, and we opened them up after the cocktail hour. The canopy served as a bar backdrop."

Photo: Dave Robbins Photography
Target's Read Across America Kickoff
Target's Read Across America Kickoff

In 2011, Target made perhaps the biggest statement possible using books—a 26-foot-tall sculpture made from 25,000 books. The installation, part of a kickoff event in New York for the retailer's Read Across America campaign, used Dr. Seuss books, which were later donated to local schools.

Photo: Jika González/BizBash
Romance Novel Convention
Romance Novel Convention

This year's Romance Novel Convention was held at the Golden Nugget in Las Vegas August 7 to 11. For an appropriately lavish—and bookish—prop, Romantic Victorian Home Collection designed a dress using the covers and pages of damaged books that had been marked for disposal by the local library.

Photo: VJ Dunraven
Children's Book Choice Awards
Children's Book Choice Awards

An outward-facing shelf filled with books served as an appropriate, on-theme lectern for the Children's Book Choice Awards event in New York in May.

Photo: Courtesy of the Children's Book Choice Awards
Diffa's Dining by Design in New York
Diffa's Dining by Design in New York

At the 2012 design showcase, David Stark's whimsical installation for sponsor Benjamin Moore played off the slogan “A whole new chapter in paint color technology is being written.” The library-inspired setting featured a table made from actual books with handcrafted pop-up books serving as a centerpiece.

Photo: Courtesy of David Stark Design
Toronto Public Library Foundation’s Book Lover's Ball
Toronto Public Library Foundation’s Book Lover's Ball

At the Toronto gala in 2012, stacks of books supported and decorated the dessert tables. Desserts were served on open books, and chocolate petit fours were topped with a decorative page of writing. Typewriters, globes, and open books added to the presentation.

Photo: Carla Warrilow/BizBash
Bulgari Fund-Raiser Benefitting Save the Children and Artists For Peace and Justice
Bulgari Fund-Raiser Benefitting Save the Children and Artists For Peace and Justice

Bulgari's 2011 fund-raiser for Save the Children and Artists For Peace and Justice used real books—and graphic versions—to create a lavish library look at Ron Burkle's private Los Angeles manse. Sketched fabrics on the tent walls imitated library shelves, while children's books redone with white book jackets served as centerpieces for the tables.

Photo: Line 8 Photography. All rights reserved.
614 Main Street Pop-Up at the Sundance Film Festival
614 Main Street Pop-Up at the Sundance Film Festival

At this year's Sundance Film Festival, the Mint Agency and its sister agency the Branding Bee hosted a series of premiere parties in a pop-up at 614 Main Street in Park City, Utah. As a subtle way to incorporate branding and signage from sponsors into the speakeasy-style decor, the production team used three bookshelves as step-and-repeats.

Photo: Courtesy of the Mint Agency
Acer Press Conference
Acer Press Conference

It may have had nothing to do with books or libraries per se, but Acer's 2010 press conference used floor-to-ceiling projections of books to create a cozy area within the white-walled event venue.

Photo: Chuck & Sarah Fishbein
American Cancer Society's Discovery Ball
American Cancer Society's Discovery Ball

Blowups of pages from the American Cancer Society's history book hung throughout the Radisson Blu Aqua Hotel at the springtime gala in Chicago. The pages contained significant facts about the society. HMR Designs handled decor.

Photo: Robert A. & Dawn Davis
Hermès Men's Flagship Opening
Hermès Men's Flagship Opening

In 2010, the lavish launch party for the world’s first dedicated Hermès men’s store turned a raw 20,000-square-foot New York space into the ultimate leisure spot for men. This included a 3,000-square-foot library where the focal point was a wall of 8,000 hand-dyed books.

Photo: Joe Schildhorn/PatrickMcMullan.com
'In Style'/Warner Brothers Golden Globes Party
'In Style'/Warner Brothers Golden Globes Party

In 2011, In Style's Golden Globes party with Warner Brothers at the Beverly Hilton had a chic library look designed by Thomas Ford. Ford was inspired by a luxury penthouse and constructed a tent over the hotel pool to transform the space, creating the feel of a dark library with custom black leather tufted couches and 3,000 wrapped books on elaborate bookshelves.

Photo: Nadine Froger Photography
The Steppenwolf Gala
The Steppenwolf Gala

At the Chicago theater's 2012 gala, the theme was "the written word." In Event Creative's decor, pages from a script hung from round chandeliers on the ceiling.

Photo: Kyle Flubacker
Chicago Public Library Foundation and Chicago Public Library's Carl Sandburg Literary Awards Dinner
Chicago Public Library Foundation and Chicago Public Library's Carl Sandburg Literary Awards Dinner

Rhona Frazin, president and C.E.O. of the Chicago Public Library Foundation, said the planning team aimed to "bring the library into the space that we were in" for the benefit at the Forum at the University of Illinois Chicago in 2010. At the end of the evening, guests could take home the Toni Morrison books that topped each table. (Morrison was the evening's guest of honor.) More thematic touches included traditional library lamps on each table.

Photo: Johnny Knight
Library Foundation Gala
Library Foundation Gala

Blowups of book covers and playbills from works by previous honorees served as decor at the Library Foundation of Los Angeles's gala in 2009.

Photo: Lee Salem Photography
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