Target used a near full-on technological experience to dazzle New York guests at its 3.1 Phillip Lim for Target launch on September 5 at Spring Studios in TriBeCa. The centerpiece of the bash was an interactive wall that measured 120 feet long and 6 feet high. The visual created by Mother New York was divided into sections that highlighted five different locations in North America and responded to movement.
At the opening in Los Angeles last week, guests used special R.F.I.D.-embedded wooden tokens to interact with multimedia activities throughout the evening. For instance, attendees could insert their tokens into vintage-style sightseeing viewfinders where they could manipulate the view into a digital postcard to keep as a memento. Or they could visit digital touch-screen soundboards to make a soundtrack.
The Bandaloop troupe of aerial dancers performed against the white marble façade of the new Hermes Beverly Hills flagship store.
On September 4, Nestlé Waters Canada celebrated the 150th anniversary of Perrier with a soiree at Toroto's Soho House. Decor stayed on brand with flowers tucked into Perrier bottles instead of traditional vases. The event also introduced the sparkling water's new limited-edition bottles, which have bright labels inspired by the work of Andy Warhol.
The National Football League kicked off its season Thursday night in Baltimore with a free concert from country star Keith Urban and a V.I.P party where guests could watch the show and stay for the broadcast of the football game. The Ravens logo decorated a bar at the Maryland Science Center, while helmets and branded footballs added detail to the back wall.
At a slightly kookier N.F.L. event in Denver, Stacy Keibler acted as a representative for toilet paper brand Charmin. The so-called Charmin Relief Project is geared toward providing tailgaters with better bathroom experiences, and it kicked off by bringing 20 new toilets to the Sports Authority Field at Mile High on September 5. At the activation, Keibler and the brand's plush, blue mascot also participated in games.
Aveda Canada hosted a media luncheon at 2nd Floor Events in Toronto on August 27. The event offered a three-course lunch served in an earthy, forestlike setting. Tabletop decor included locally grown succulents planted in reclaimed glass containers with organic white beans. The vessels were displayed on reusable moss runners, which were scattered with Bulgarian Lavender candles from Aveda.
At the recent food festival, which takes place at multiple venues in Los Angeles, sponsor Delta provided branded lanyards that doubled as a hands-free way for guests to hold wine glasses while also carrying plates and nibbling.
At another food festival, Los Angeles Times's "the Taste," the logos that served as the step-and-repeat wall on the opening night were removed for other events, creating a chalkboard for guests' personal expressions. Chef Sang Yoon paused for a shot in front of what would become the erasable chalkboard where attendees could write their names or share their favorite Taste memory throughout the fest.
Cage and Aquarium, a Chicago event DJ, photography, and live music service, now offers its "All Wax" events. Drawing on its collection of vintage records, DJs deliver all-vinyl sets of funk, reggae, retro pop, and old-school hip-hop. The service is geared toward clients who "have a love of the warm sounds of vinyl and nostalgic images of the 'good old days' that wax discs evoke," said a rep for the company.
