Hugo Boss hosted a rooftop after-party for The Enemy screening at the Chase on September 9. Because the film is set in Toronto, planners sought a venue that showcased the city skyline, and McNabb Roick Events kept decor minimal to not detract from the views. The venue selection also presented a play on words that related to the film's plot: in it, star Jake Gyllenhaal chases his enemy.Â
The event included a DJ stand—and staff uniforms—splashed with the Hugo Boss logo.
To celebrate its 29 films premiering at TIFF, Entertainment One hosted a blue-carpet bash (playing off its logo) on September 9. Held at the Roundhouse, the event was designed by McNabb Roick Events and had an outdoor bar sponsored by Skyy. Cocktail tables were lit in the evening's signature hue.
