randomSeptember 18, 2013At the Lipton Uplift Lounge at the Sundance Film Festival in January, guests including Lil Jon could pose for photos while sitting in a real ski-lift chair set against a snowy, branded backdrop.Photo: Todd OrenLatest in HomeFood TrendsEvent Profs Share the Catering Moments They’ll Never ForgetEvent Production & FabricationCall for Entries: 13th Annual BizBash Event Experience Awards Are OpenEvent Production & FabricationRobin Hood's 2025 Benefit Gala Had the Home Field Advantage—How a Sports Theme Helped Raise $72 MillionIndustry InsidersCORT Events Pop-Up Series: Personalization in ActionRelated StoriesHomeadminHomefoodHomeVenuesHomeEvents