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October 4, 2013
Topshop hung monitors made to look like birdhouses inside its Oxford Circus store during London Fashion Week. As images from its fashion show played on the screens, the monitors shared 'chirps'—brief birdsong-like sounds that activated data on nearby mobile devices running the Chirp app.
Topshop hung monitors made to look like birdhouses inside its Oxford Circus store during London Fashion Week. As images from its fashion show played on the screens, the monitors shared "chirps"—brief birdsong-like sounds that activated data on nearby mobile devices running the Chirp app.
Photo: Courtesy of Topshop
Beverage Delivery
Beverage Delivery

It sounds like something out of a sci-fi movie: a drone delivering beer to guests at a music festival. More than 150 guests at the OppiKoppi music festival in South Africa in August received free cold brews via drone. The initiative was a partnership of Darkwing Aerials, Windhoek Beer, and festival organizers. Guests ordered the beer using an app on their smartphones; staff received the orders and loaded parachute-equipped, single servings of beer (with a lid) onto the drone. Once in the air, the drone used the GPS coordinates of the phone that placed the order to navigate to its destination, where the single beer would drop and parachute down to the waiting recipient. The only area of the festival that was off limits for deliveries was the main stage, where the dense crowd made it too risky to drop beer from the sky. Darkwing Aerials owner Dean Engela said they intend to try the service at future events, using more than one drone to serve guests.

Photo: Courtesy of Darkwing Aerials
Booth Attendant
Booth Attendant

At South by Southwest Interactive in March, 3M wowed guests with a holographic virtual presenter. “Jenny” could sense people passing by and would speak and gesture to them, offering information about panels and events and inviting them to interact with an iPad displayed in front of her.

Photo: Courtesy of 3M
Bartender
Bartender

The Makr Shakr is a bartender, social sharing system, and alcohol consumption monitor in one robotic design. Designed by the M.I.T. Senseable City Lab in collaboration with the Coca-Cola Company and Bacardi Rums and produced by Italian firm Carlo Ratti Associati, the robot debuted at the Google I/O conference in May. Guests transmit their cocktail orders via the Makr Shakr app, then watch as three large, orange robotic arms mix up the prescribed combination of liquor, syrups, fruit mixers, and ice. The movements are precise enough to muddle a mojito and thinly slice a lemon. A large screen behind the bar displays a variety of stats, such as number of drinks in the queue, approximate wait time, drinks ready for pickup, and most popular spirits by gender. The app also allows users to see what type of drinks others are ordering, rate the drinks, and share photos on social networks. It also aims to promote responsible consumption by monitoring what a person orders and how often. The developers say for now Makr Shakr is a prototype, intended to be a “social experiment that looks at how people might embrace the new possibilities offered by digital manufacturing.”

Photo: Courtesy of Makr Shakr
Mobile Telepresence
Mobile Telepresence

New systems allow users to participate in meetings and events from afar. MantaroBots TeleMe (left) uses an Apple device or Android tablet mounted on a tall, rolling base. Users connect to it using Skype or another video conferencing application and then control its movement from their desktop. “You have a screen, camera, microphone, and speakers in that nice square that emulates the head. And you can pan and tilt the tablet so you can look directly at people without turning the whole robot,” said Jeremy Parsons, C.E.O. at Mantaro Product Development Services. Anybots QB robot (right) uses an integrated screen, camera, and speaker atop a mobile platform that can be positioned from two and a half to six and a half feet off the ground. Users control and activate the robot using Anybots’ Web-based communications system. The company is developing a new model, the Qx, that will have a larger screen and be available in early 2014. At trade shows, these robots can allow someone off site to engage with visitors in a booth and to virtually explore the show floor. Both systems are equipped with obstacle-detection sensors and laser-pointer devices.

Photos: Courtesy of MantaroBots, Gary Laufman Photography (Anybots)
Trade Show Entertainment
Trade Show Entertainment

Ford Motor Company has brought its robot, Hank, to several auto shows over the past few years to greet and entertain consumers. The robot is controlled by a staffer hidden from view wearing sensors that transmit his movements to the robot. The staffer also has a microphone to carry on conversations with passersby via the robot.

Photo: Jenny Berg/BizBash
Eventster
Eventster
Eventster is a free app that launched in June for iPhone and iPad, and an Android version is under development. Eventster populates the app with more than 600,000 listings from Zvents, but individuals can also list their events for free. Users can give a "thumbs up" or "thumbs down" vote to each listing, which moves those events to the top of the directory. Co-founder Luke Stangel said that, in the future, the system will analyze those votes along with an individual's iTunes library and Facebook "likes" to create personalized event recommendations. Users can filter events by keyword, location, date, and category; view them in a list or on a map; and save events directly to their calendar.
Photo: Courtesy of Eventster
TimeRazor
TimeRazor
TimeRazor can work with brands to create custom promotions for their events, such as a recent campaign for Universal Pictures to offer a limited number of free tickets to a screening of Pitch Perfect. However, co-founder Victoria Clark said the app is "focused on the hyperlocal space" and has listed more than 10 million events from around the country since it launched in April. Most of those are events pulled in from other event aggregation services, but planners can also input their events for free. Users can search for events by date and location, and the app also analyzes a user's existing appointment times and locations to suggest events nearby that might be of interest. The app also provides drive time based on current traffic conditions.
Photo: Courtesy of TimeRazor
Time to Enjoy
Time to Enjoy
As the name indicates, Time to Enjoy is an app focused on helping users find events during their free time by linking to their smartphones' calendars. The app launched in late March for iOS and is expected to be available soon for Android. Initially it only listed events from Eventful and Tribune Media Services, but C.E.O. and co-founder Jan Anton said they have just released a beta version of a free publishing tool for planners to add their events, which can include photos and a link to the event's Web site. Users can search for events by time, location, and categories such as family events, museums, or music. The app provides directions to events and links so users can share events through their social networks.
Photo: Courtesy of Time to Enjoy
GetPromotd
GetPromotd
GetPromotd launched in 2011 and describes itself as “your online publicist for events.” Planners input information about their event, including location, photos, and links to registration, and GetPromotd automatically posts it to event Web sites such as Zvents and Yelp, local event Web sites, and online calendars related to the appropriate industries or topics. Planners monitor results from a dashboard that shows where the event is listed, the number of clicks it has received, and top referring sites. Pricing is tiered, starting at $5 for five listings on national sites up to $250 for 30 listings across the full system as well as press release distribution and follow-up analytics. Planners can also pay for additional services such as Facebook ad management. Founder Tim Kern said that in November GetPromotd will be updated with options such as integration with Eventbrite and other registration systems, banner ad management, and Google search advertising.
Photo: Courtesy of GetPromotd
Eventida
Eventida
Eventida is a social promotion tool that is still under development by the husband-and-wife team of Elise and Lee Whitworth. Planners can list their events for free on the Web site, and each listing includes social media sharing links for Facebook, LinkedIn, Pinterest, Google Plus, and email. Planners can use the Eventida post as their primary event page or link to a separate page. In the future, Whitworth said they will add new services such as the ability to embed a schedule of events and automatic integration with local event listing sites.
Photo: Courtesy of Eventida
GotEventz
GotEventz
Minh Tran developed GotEventz to be "the Craigslist of local businesses, a community app where people can find what is going on around them." Planners create a free account and can then submit events including location, date, and a link to ticket purchase site. Users download the free iPhone or Android app and set a radius of up to 20 miles to search for events by category. Tran estimates the app lists about 10,000 events per month, from weekly farmers' markets to one-time meetings. GotEventz also generates a QR code that attendees can scan to check in to the event and receive tips from the planner.
Photo: Courtesy of GotEventz
PartyTell
PartyTell
PartyTell is a Web site and iPhone app created by college classmates Sheena Allen and Eric Brundidge in 2010 as a platform to promote nightlife events and venues. Allen said they are now expanding the site to include additional categories such as children’s events and cultural events. Planners can list their events for free, and users can access the directory for free, searching by city and state. Each listing includes widgets so users can share the event on Twitter and Facebook and via email.
Photo: Courtesy of PartyTell
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