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Ideas

October 17, 2013
Icelandic vodka brand Reyka celebrated the summer solstice with a June 21 party at the rooftop bar at King & Grove hotel in Williamsburg, Brooklyn. Guests received USB bracelets as they entered and were encouraged to wear them at the event. The devices came loaded with images of the four custom cocktails created for the event as well as information about the DJ, model Edda Petursdottir, and the oversize sun art installation from Hrafnhildur Arnardottir, known as 'Shoplifter.'
Icelandic vodka brand Reyka celebrated the summer solstice with a June 21 party at the rooftop bar at King & Grove hotel in Williamsburg, Brooklyn. Guests received USB bracelets as they entered and were encouraged to wear them at the event. The devices came loaded with images of the four custom cocktails created for the event as well as information about the DJ, model Edda Petursdottir, and the oversize sun art installation from Hrafnhildur Arnardottir, known as "Shoplifter."
Photo: Beth Kormanik/BizBash
More stylish than your average Blow Pop: Designer Lollipop peddles spherical sweets that contain edible images—everything from fireworks and vintage lace, to world flags and the Aurora Borealis. Owner Priscilla Briggs can also create custom corporate logo lollipops. The handmade, individually wrapped treats start from $14 for six and can be shipped worldwide. There is a discount for orders of more than 120; large orders of from 600 to 1,000 take between 10 and 13 weeks to process.
More stylish than your average Blow Pop: Designer Lollipop peddles spherical sweets that contain edible images—everything from fireworks and vintage lace, to world flags and the Aurora Borealis. Owner Priscilla Briggs can also create custom corporate logo lollipops. The handmade, individually wrapped treats start from $14 for six and can be shipped worldwide. There is a discount for orders of more than 120; large orders of from 600 to 1,000 take between 10 and 13 weeks to process.
Photo: Courtesy of Designer Lollipops
For unique candies that will get guests talking, check out online sweets shop Sugarfina. The California-based company travels the world in search of gourmet candies and chocolates (think Belgian ale gummies, absinthe chocolate cordials, and matcha green tea caramels). The treats can be ordered for candy buffets in five-pound boxes ranging from $65 to $80, and consultants can be called upon to recommend a mix of candies for certain themes. Also available: stylishly packaged corporate gift options.
For unique candies that will get guests talking, check out online sweets shop Sugarfina. The California-based company travels the world in search of gourmet candies and chocolates (think Belgian ale gummies, absinthe chocolate cordials, and matcha green tea caramels). The treats can be ordered for candy buffets in five-pound boxes ranging from $65 to $80, and consultants can be called upon to recommend a mix of candies for certain themes. Also available: stylishly packaged corporate gift options.
Photo: Courtesy of Sugarfina
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Photo: Courtesy of PDC
Stackable Sensations' Saviour Universal USB Charger ($8.60 each for 50) can charge two devices at once and includes a logo display.
Stackable Sensations' Saviour Universal USB Charger ($8.60 each for 50) can charge two devices at once and includes a logo display.
Photo: Courtesy of Stackable Sensations
Booze is a surefire hit as a take-home gift. Pinhole Press can create custom-branded bottle labels ($10 for nine; bulk pricing available) for wine or any other type of beverage.
Booze is a surefire hit as a take-home gift. Pinhole Press can create custom-branded bottle labels ($10 for nine; bulk pricing available) for wine or any other type of beverage.
Photo: Courtesy of Pinhole Press
Toast's engraved wood iPhone covers ($30; bulk pricing available) can be customized with logos and brand names.
Toast's engraved wood iPhone covers ($30; bulk pricing available) can be customized with logos and brand names.
Photo: Courtesy of Toast
The retro-style phone receivers ($30; bulk pricing available) from Native Union plug into most cell phones. A logo can be placed anywhere on the handset.
The retro-style phone receivers ($30; bulk pricing available) from Native Union plug into most cell phones. A logo can be placed anywhere on the handset.
Photo: Courtesy of Native Union
The flap of the classic canvas-and-brown faux leather bags ($28.40 each for 24; additional bulk prices available) from Pinnacle Promotions can be debossed with a logo.
The flap of the classic canvas-and-brown faux leather bags ($28.40 each for 24; additional bulk prices available) from Pinnacle Promotions can be debossed with a logo.
Photo: Courtesy of Pinnacle Promotions
GelaSkins offers cases (from $15; bulk pricing available) for a whole slew of tech gadgets. Simple logo designs can be ordered through the Web site; for orders or more than 100, GelaSkins' designers work with clients to create customized layouts.
GelaSkins offers cases (from $15; bulk pricing available) for a whole slew of tech gadgets. Simple logo designs can be ordered through the Web site; for orders or more than 100, GelaSkins' designers work with clients to create customized layouts.
Photo: Courtesy of GelaSkins
Fluf makes durable, reusable lunch and snack bags (from $18; bulk pricing available) that can be customized.
Fluf makes durable, reusable lunch and snack bags (from $18; bulk pricing available) that can be customized.
Photo: Courtesy of Fluf
Bikn ($130 for the set; bulk pricing available) from Treehouse Labs is a new tech-savvy lost-and-found system. Just place a tag on anything you don’t want to lose, and your phone finds it.
Bikn ($130 for the set; bulk pricing available) from Treehouse Labs is a new tech-savvy lost-and-found system. Just place a tag on anything you don’t want to lose, and your phone finds it.
Photo: Courtesy of Bikn
A branded leather luggage tag and passport case ($83 for the set; bulk pricing available) from Graphic Image comes in several colors and embossed finishes.
A branded leather luggage tag and passport case ($83 for the set; bulk pricing available) from Graphic Image comes in several colors and embossed finishes.
Photo: Courtesy of Graphic Image
Earbud headphones ($6.82 each for 100) from Empire Promotional Products come in a customizable container.
Earbud headphones ($6.82 each for 100) from Empire Promotional Products come in a customizable container.
Photo: Courtesy of Empire Promos
Baggu offers a range of carryall bags, including the recycled cotton canvas Duck tote ($24; bulk pricing available) that can be screen-printed.
Baggu offers a range of carryall bags, including the recycled cotton canvas Duck tote ($24; bulk pricing available) that can be screen-printed.
Photo: Courtesy of Baggu
Crowds gathered inside AT&T's tent at the N.C.A.A. Lacrosse Championships in Philadelphia in May to watch the company's 'Twitter balloon' gradually inflate as people tweeted using the hashtag #ATTLAX.
Crowds gathered inside AT&T's tent at the N.C.A.A. Lacrosse Championships in Philadelphia in May to watch the company's "Twitter balloon" gradually inflate as people tweeted using the hashtag #ATTLAX.
Photo: Courtesy of Team Epic
Fox Upfront Party
Fox Upfront Party
Fox also brought back the illuminated balloons it had last year, using the inflatables printed with the names of shows to guide guests through the dark.
Photo: André Maier Photography
Mbde Mosaictile 0179
Photo: Geoff Chesman/Imagelink Photography
As guests arrived at Roseland Ballroom for the October 10 concert, they were immediately immersed in a world of music-meets-fashion, surrounded by unique, wild posting-inspired signage featuring sponsor Ralph Lauren's Denim & Supply brand and graffiti art plastered across every surface in sight.
As guests arrived at Roseland Ballroom for the October 10 concert, they were immediately immersed in a world of music-meets-fashion, surrounded by unique, wild posting-inspired signage featuring sponsor Ralph Lauren's Denim & Supply brand and graffiti art plastered across every surface in sight.
Photo: Courtesy of TH Productions
To create the world of Denim & Supply at Roseland, TH Productions, which coordinated the two-day load in with a 50-person staff, oversaw the build out of everything from the design of the marquee to the furniture in the greenroom to the lighting, video, sound, and pyrotechnic vendors. The result was an immersive experience reminiscent of E.D.M. capital Las Vegas.
To create the world of Denim & Supply at Roseland, TH Productions, which coordinated the two-day load in with a 50-person staff, oversaw the build out of everything from the design of the marquee to the furniture in the greenroom to the lighting, video, sound, and pyrotechnic vendors. The result was an immersive experience reminiscent of E.D.M. capital Las Vegas.
Photo: Courtesy of TH Productions
More than 3,300 die-hard E.D.M. fans attended the nearly three-hour concert—Avicii performed for 80 minutes following an opening set by Henrick B—which generated more than eight million social media interactions. By purchasing a custom designed Aviciit for Denim & Supply T-shirt, guests received a code that they could use to register for the event as well access a private Web site with event info, a message board, Avicii videos and photos, and a platform for social sharing. Customers received their tickets a week before the concert.
More than 3,300 die-hard E.D.M. fans attended the nearly three-hour concert—Avicii performed for 80 minutes following an opening set by Henrick B—which generated more than eight million social media interactions. By purchasing a custom designed Aviciit for Denim & Supply T-shirt, guests received a code that they could use to register for the event as well access a private Web site with event info, a message board, Avicii videos and photos, and a platform for social sharing. Customers received their tickets a week before the concert.
Photo: Courtesy of TH Productions
As part of the fully immersive experience, concertgoers could partake in different activities, including a photo booth that supplied snaps with the concert date and brand sponsor.
As part of the fully immersive experience, concertgoers could partake in different activities, including a photo booth that supplied snaps with the concert date and brand sponsor.
Photo: Courtesy of TH Productions
At a 40th birthday party, Susan Holland Events filled the Stephan Weiss Studio in New York with disco ball lights and projected French surrealist films, while a swing hung near the dance floor.
At a 40th birthday party, Susan Holland Events filled the Stephan Weiss Studio in New York with disco ball lights and projected French surrealist films, while a swing hung near the dance floor.
Photo: Jamie Watts
Todd Events made a wedding held inside a large barn in Aspen seem more intimate with two tall signature bars and scattered seating and food station vignettes. Hanging glass globes appeared to lower the ceilings.
Todd Events made a wedding held inside a large barn in Aspen seem more intimate with two tall signature bars and scattered seating and food station vignettes. Hanging glass globes appeared to lower the ceilings.
Photo: Karlisch Wrubel Photography
Inspired by the family’s love of candy, David Monn used ring pops, gummy frogs, lollipops, and sour apple gummy rings to create the centerpieces at a recent bat mitzvah.
Inspired by the family’s love of candy, David Monn used ring pops, gummy frogs, lollipops, and sour apple gummy rings to create the centerpieces at a recent bat mitzvah.
Photo: Brian Dorsey Studios
Ritzy Bee Events used craft paper and chalk to label the passed appetizers for a rehearsal dinner at the Decatur House in Washington so guests wouldn’t be left guessing.
Ritzy Bee Events used craft paper and chalk to label the passed appetizers for a rehearsal dinner at the Decatur House in Washington so guests wouldn’t be left guessing.
Photo: Kate Headley Photography
For a donut-themed bridal shower put together by blogger Elsie Larson, a giant chalkboard filled with descriptive doodles served as the backdrop of the food spread.
For a donut-themed bridal shower put together by blogger Elsie Larson, a giant chalkboard filled with descriptive doodles served as the backdrop of the food spread.
Photo: Elsie Larson/elsiecake.com
For an upscale dinner party, Fête presented a clambake menu in a formal, modern setting by having waiters serve custom Plexiglas trays filled with seafood.
For an upscale dinner party, Fête presented a clambake menu in a formal, modern setting by having waiters serve custom Plexiglas trays filled with seafood.
Photo: Huy Nguyen/Love Unscripted
At a casual outdoor wedding in California planned by Kate Miller Events, gingham flags displaying table numbers were tucked into vintage soda bottles filled with flowers.
At a casual outdoor wedding in California planned by Kate Miller Events, gingham flags displaying table numbers were tucked into vintage soda bottles filled with flowers.
Photo: True Love Photo
Guests created custom perfumes at a scent bar set up by Ka-Mil-Yin, a Los Angeles-based fragrance company that specializes in perfume parties, to take home as a favor from a bridal shower.
Guests created custom perfumes at a scent bar set up by Ka-Mil-Yin, a Los Angeles-based fragrance company that specializes in perfume parties, to take home as a favor from a bridal shower.
Photo: Elizabeth Messina
For a dandy-themed graduation party in Hollywood, Canvas & Canopy designed a dessert buffet that eschewed the twee look in favor of a sophisticated display of treats on cake stands made from vintage candlesticks and shelves built using industrial pipes.
For a dandy-themed graduation party in Hollywood, Canvas & Canopy designed a dessert buffet that eschewed the twee look in favor of a sophisticated display of treats on cake stands made from vintage candlesticks and shelves built using industrial pipes.
Photo: Jonathan Moore
For a New York couple marrying at the Waldorf Astoria Orlando, Heather Snively of Weddings Unique recreated the newlyweds’ hometown with a hand-painted backdrop of Central Park from Greenery Productions. Lighting and real trees helped the scene come to life.
For a New York couple marrying at the Waldorf Astoria Orlando, Heather Snively of Weddings Unique recreated the newlyweds’ hometown with a hand-painted backdrop of Central Park from Greenery Productions. Lighting and real trees helped the scene come to life.
Photo: Shiprapanosian.com
Marcy Blum Associates built a bakery-style display case to offer guests breakfast-to-go treats from New York bakeries at the end of a wedding reception.
Marcy Blum Associates built a bakery-style display case to offer guests breakfast-to-go treats from New York bakeries at the end of a wedding reception.
Photo: Eliot Holzman Photograph
Jes Gordon/Proper Fun created a supper club atmosphere at Gotham Hall in New York for a recent bar mitzvah. Four-hundred luminaries filled with LED candles were hung from a large oval truss on the ceiling.
Jes Gordon/Proper Fun created a supper club atmosphere at Gotham Hall in New York for a recent bar mitzvah. Four-hundred luminaries filled with LED candles were hung from a large oval truss on the ceiling.
Photo: Andre Maier Photography
Matthew Parker Events crafted lighting fixtures for a speakeasy-themed wedding using hats from a party supply store, decorative ribbon, corded wire, and filament bulbs.
Matthew Parker Events crafted lighting fixtures for a speakeasy-themed wedding using hats from a party supply store, decorative ribbon, corded wire, and filament bulbs.
Photo: Yvonne Wong
For a wedding at the King Plow Event Gallery in Atlanta, Bold American Events & Catering designed an upside-down centerpiece of yellow tulips and glass globes that hung above the head table.
For a wedding at the King Plow Event Gallery in Atlanta, Bold American Events & Catering designed an upside-down centerpiece of yellow tulips and glass globes that hung above the head table.
Photo: Our Labor of Love
David Beahm Design put together a farm cart filled with Israeli market-inspired treats, like jars of honey, nuts, and dried apricots, which was displayed at the wedding of a couple looking to tie in their Israeli roots. Guests filled small burlap bags to take home.
David Beahm Design put together a farm cart filled with Israeli market-inspired treats, like jars of honey, nuts, and dried apricots, which was displayed at the wedding of a couple looking to tie in their Israeli roots. Guests filled small burlap bags to take home.
Photo: Courtesy of David Beahm Design
At a wedding designed by Triton Productions, the focal point of the pre- and post-ceremony cocktail area at the Fontainebleau Miami Beach was a custom-designed 360-degree bar made of corrugated mirror.
At a wedding designed by Triton Productions, the focal point of the pre- and post-ceremony cocktail area at the Fontainebleau Miami Beach was a custom-designed 360-degree bar made of corrugated mirror.
Photo: Donnanewman.com
Bryn Chernoff of Paperfinger created custom calligraphy stamps of each guest’s name, which doubled as place cards and favors at a private dinner party held at the Foundry in New York.
Bryn Chernoff of Paperfinger created custom calligraphy stamps of each guest’s name, which doubled as place cards and favors at a private dinner party held at the Foundry in New York.
Photo: Jen Huang Photography
The tables at a graffiti-themed bar mitzvah designed by David Stark Design and Production, held at Center 548 in New York, displayed arrangements of daffodils and ranunculuses sprouting from cinder block planters.
The tables at a graffiti-themed bar mitzvah designed by David Stark Design and Production, held at Center 548 in New York, displayed arrangements of daffodils and ranunculuses sprouting from cinder block planters.
Photo: Susan Montagna
Bathroom amenity baskets are a staple at social events, sometimes tying to the event’s motif, like this one created by State of the Art Enterprises for a bar mitzvah with a graphic pattern theme.
Bathroom amenity baskets are a staple at social events, sometimes tying to the event’s motif, like this one created by State of the Art Enterprises for a bar mitzvah with a graphic pattern theme.
Photo: Carlos Andres Varela
Jeffrey Foster of Event Creative designed custom-built tables and props, including glowing baseball diamond-shaped tables and a scoreboard that hung above the dance floor, for a bar mitzvah at the Ravenswood Event Center in Chicago.
Jeffrey Foster of Event Creative designed custom-built tables and props, including glowing baseball diamond-shaped tables and a scoreboard that hung above the dance floor, for a bar mitzvah at the Ravenswood Event Center in Chicago.
Photo: Lee Ross Photography
For a vodka shot bar at a birthday party designed by Kristi Amoroso Special Events, the bottles were displayed in a sculptural arrangement of textured ice spheres.
For a vodka shot bar at a birthday party designed by Kristi Amoroso Special Events, the bottles were displayed in a sculptural arrangement of textured ice spheres.
Photo: Nick Brown Photography
Mélangerie Inc.’s customized wedding genealogy charts detail the relationship of the wedded couple to their guests with the help of a relationship key. Guests browse the chart during the cocktail hour to learn about their tablemates.
Mélangerie Inc.’s customized wedding genealogy charts detail the relationship of the wedded couple to their guests with the help of a relationship key. Guests browse the chart during the cocktail hour to learn about their tablemates.
Photo: Courtesy of Mélangerie Inc.
For a wedding at the Museum of Fine Arts Boston, Marc Hall Design built seven-foot-tall mirrored glass vessels to hold apple tree branches adorned with phalaenopsis orchids that were kept hydrated through a system of hand-blown glass pipes.
For a wedding at the Museum of Fine Arts Boston, Marc Hall Design built seven-foot-tall mirrored glass vessels to hold apple tree branches adorned with phalaenopsis orchids that were kept hydrated through a system of hand-blown glass pipes.
Photo: Gruber Photographers
For a bat mitzvah at Guastavino’s in New York, Susan Holland Events used Tyvek pillows hand-stitched with neon thread as chargers. After the meal, waiters threw the pillows in the center of the tables, where they glowed under black light.
For a bat mitzvah at Guastavino’s in New York, Susan Holland Events used Tyvek pillows hand-stitched with neon thread as chargers. After the meal, waiters threw the pillows in the center of the tables, where they glowed under black light.
Photo: Johannes Kroemer
Levy Lighting and Preston Bailey collaborated on a wedding after-party lounge held in a tent, with the ceiling lit from behind to create the glowing effect.
Levy Lighting and Preston Bailey collaborated on a wedding after-party lounge held in a tent, with the ceiling lit from behind to create the glowing effect.
Photo: Courtesy of Levy Lighting
Users select from a list of event-specific topics and companies to customize the news that appears on their Industry Tracker site.
Users select from a list of event-specific topics and companies to customize the news that appears on their Industry Tracker site.
Photo: Courtesy of ExpoBee
Mercedes-Benz Fashion Week Swim Create-Your-Own-Jewelry Activity
Mercedes-Benz Fashion Week Swim Create-Your-Own-Jewelry Activity
Guests engaged in a make-your-own jewelry station at Mercedes-Benz Fashion Week Swim in July, an apt activity for the style-minded crowd. Attendees at the do-it-yourself-themed poolside cocktail party were invited to make haute couture summer fashion accessories out of the luxury car brand's vehicle leather. Laure Heriard Dubreuil from the Webster boutique and jewelry designer Mary Kate Steinmiller hosted.
Photo: Michael Buckner/Getty Images for Mercedes-Benz Fashion Week Swim 2013
Sand Art for Kids at the Bunny Hop
Sand Art for Kids at the Bunny Hop
Tiffany & Company and the Society of Memorial Sloan-Kettering Cancer Center’s Associates Committee hosted the 22nd annual Bunny Hop at FAO Schwarz Fifth Avenue on March 5. The bunny-theme event included a variety of activities for kids—including a station for decorating spring-y cookies.
Photo: Beth Kormanik/BizBash
Philadelphia Flower Show Make & Take Room
Philadelphia Flower Show Make & Take Room
In March, the Philadelphia Flower Show included an activity known as the Make & Take Room, where guests could design their own floral fascinator (headpiece), wristlet, or magic wand. Thousands of creative D.I.Y.-ers took part.
Photo: Courtesy of Pennsylvania Horticultural Society
Toms Shoes Decorating Project
Toms Shoes Decorating Project
Event activity company Wildly Different offers a project that can inspire groups while also providing shoes for folks in need. Guests work to turn a pair of plain canvas Toms shoes into a work of art, using fabric markers, paint, glitter, and other decorating supplies. A representative from the charity selected to receive the shoes can also be invited to share stories about their organization and the children who will benefit.
Photo: Emerson Boergadine
Flag-Making Station at TEDActive
Flag-Making Station at TEDActive
At TEDActive in Palm Springs, the Sovereign Nation of You station encouraged attendees to make representational flags for creative expression using felt and other materials.
Photo: Kris Krüg
Fans flocked to multiple stages for daytime and headline entertainment including Beck, Jurassic 5, Imagine Dragons, Vampire Weekend, and the Killers.
Fans flocked to multiple stages for daytime and headline entertainment including Beck, Jurassic 5, Imagine Dragons, Vampire Weekend, and the Killers.
Photo: FilmMagic
Las Vegas's under-construction observation wheel the Linq—which is set to be the largest in the world when it opens—sponsored a (much smaller) Ferris wheel within the festival grounds. And it served as an unmissable festive backdrop amid the glowing downtown urban landscape.
Las Vegas's under-construction observation wheel the Linq—which is set to be the largest in the world when it opens—sponsored a (much smaller) Ferris wheel within the festival grounds. And it served as an unmissable festive backdrop amid the glowing downtown urban landscape.
Photo: Jeff Kravitz/FilmMagic
The vibe at Life Is Beautiful was inspirational and celebratory, with fans seemingly aware that the festival was part of a larger civic mission instead of an ordinary concert.
The vibe at Life Is Beautiful was inspirational and celebratory, with fans seemingly aware that the festival was part of a larger civic mission instead of an ordinary concert.
Photo: FilmMagic
Cirque du Soleil performers had a big presence at the event, performing throughout the two-day run.
Cirque du Soleil performers had a big presence at the event, performing throughout the two-day run.
Photo: FilmMagic
A giant, colorful painted wall by Zio Ziegler was among the large-scale pieces that made up the arts component of the four-pronged festival.
A giant, colorful painted wall by Zio Ziegler was among the large-scale pieces that made up the arts component of the four-pronged festival.
Photo: Alesandra Dubin/BizBash
Attendees left their mark on a massive scrawling wall intended as an interactive art piece where people could jot their thoughts or names.
Attendees left their mark on a massive scrawling wall intended as an interactive art piece where people could jot their thoughts or names.
Photo: Alesandra Dubin/BizBash
Susan Feniger was among the chefs on the lineup that hit the stage for demos in the 'Chefs on Stage' culinary tent.
Susan Feniger was among the chefs on the lineup that hit the stage for demos in the "Chefs on Stage" culinary tent.
Photo: FilmMagic
A far cry from traditional festival staples like fries and pizza (which were available, too), high-end chefs and restaurants offered their dishes in the 'Culinary Village.'
A far cry from traditional festival staples like fries and pizza (which were available, too), high-end chefs and restaurants offered their dishes in the "Culinary Village."
Photo: Alesandra Dubin/BizBash
Staffers held signs—readable in any language—to show they were available to answer any questions. It was a useful human-powered directional tool in a festival that spanned 15 city blocks.
Staffers held signs—readable in any language—to show they were available to answer any questions. It was a useful human-powered directional tool in a festival that spanned 15 city blocks.
Photo: Alesandra Dubin/BizBash
At Samsung's tent produced by Mac Presents near the Downtown Stage, festivalgoers could order free frozen yogurt by keying in their orders using Galaxy Mega devices set up on site.
At Samsung's tent produced by Mac Presents near the Downtown Stage, festivalgoers could order free frozen yogurt by keying in their orders using Galaxy Mega devices set up on site.
Photo: Ryan Chin
TH Productions produced Zappos’s Recharge Retreat within Commonwealth inside the festival grounds. The space was transformed into a bohemian destination offering attendees braids, makeup, and massages. In the evenings, there was an acoustic performance by emerging local artist Sabriel and a fashion presentation with Los Angeles artist Caroline D’Amore as DJ.
TH Productions produced Zappos’s Recharge Retreat within Commonwealth inside the festival grounds. The space was transformed into a bohemian destination offering attendees braids, makeup, and massages. In the evenings, there was an acoustic performance by emerging local artist Sabriel and a fashion presentation with Los Angeles artist Caroline D’Amore as DJ.
Photo: Sweet Orange Photography
Outside the Zappos Recharge Retreat, custom leather bracelets were distributed in pairs to stylish festivalgoers, with the idea that one could pay it forward to the next for special access. The idea was meant to embody Zappos’s customer service and community messages.
Outside the Zappos Recharge Retreat, custom leather bracelets were distributed in pairs to stylish festivalgoers, with the idea that one could pay it forward to the next for special access. The idea was meant to embody Zappos’s customer service and community messages.
Photo: Sweet Orange Photography
Guests shot paint balls to decorate an interactive art piece.
Guests shot paint balls to decorate an interactive art piece.
Photo: Alesandra Dubin/BizBash
In the so-called 'Alchemy Garden,' wooden crates dotted with wine bottles formed a rustic bar backdrop.
In the so-called "Alchemy Garden," wooden crates dotted with wine bottles formed a rustic bar backdrop.
Photo: Alesandra Dubin/BizBash
It was perhaps the most well-charged crowd at any festival: popular charging stations from various sponsors were available in multiple lounges and stations throughout the sprawling grounds.
It was perhaps the most well-charged crowd at any festival: popular charging stations from various sponsors were available in multiple lounges and stations throughout the sprawling grounds.
Photo: Alesandra Dubin/BizBash
Among the many diverse facets of the multi-prong festival was 'Charity Lane,' a dedicated place for organizations to promote their causes.
Among the many diverse facets of the multi-prong festival was "Charity Lane," a dedicated place for organizations to promote their causes.
Photo: Alesandra Dubin/BizBash
On Sunday afternoon, hip-hop act Jurassic 5 (the members of which arrived in a motorcycle-drawn carriage) got the crowd revved up from the Downtown Stage.
On Sunday afternoon, hip-hop act Jurassic 5 (the members of which arrived in a motorcycle-drawn carriage) got the crowd revved up from the Downtown Stage.
Photo: Jeff Kravitz/FilmMagic
The Red Bull Sound Select Tour Bus Stage drew fans for high-energy performances—and was among the many corporate sponsorship presences at the inaugural festival.
The Red Bull Sound Select Tour Bus Stage drew fans for high-energy performances—and was among the many corporate sponsorship presences at the inaugural festival.
Photo: Carlo Cruz/Red Bull Content Pool
Toyota screen printed logo tote bags with the message 'Life Is Beautiful,' and attendees formed long lines for the swag—among the festival's free perks.
Toyota screen printed logo tote bags with the message "Life Is Beautiful," and attendees formed long lines for the swag—among the festival's free perks.
Photo: Alesandra Dubin/BizBash
For a Vegas-specific brand activation, Toyota also offered prizes for festivalgoers who rolled a pair of oversize fuzzy dice; prizes corresponded to the sum of the number rolled on the dice.
For a Vegas-specific brand activation, Toyota also offered prizes for festivalgoers who rolled a pair of oversize fuzzy dice; prizes corresponded to the sum of the number rolled on the dice.
Photo: Alesandra Dubin/BizBash
At its activation, sponsor Yelp offered perks and goodies for attendees willing to check in on their devices.
At its activation, sponsor Yelp offered perks and goodies for attendees willing to check in on their devices.
Photo: Alesandra Dubin/BizBash
Guests could refill their own bottles and cups for a more environmentally friendly approach to refreshments at water stations set up around the festival grounds. It was an unseasonably warm weekend in town.
Guests could refill their own bottles and cups for a more environmentally friendly approach to refreshments at water stations set up around the festival grounds. It was an unseasonably warm weekend in town.
Photo: Alesandra Dubin/BizBash
An art piece from Burning Man towered over Container Park, an element of Tony Hsieh's Downtown Project vision for downtown Las Vegas.
An art piece from Burning Man towered over Container Park, an element of Tony Hsieh's Downtown Project vision for downtown Las Vegas.
Photo: Alesandra Dubin/BizBash
Although the festival took over a paved urban area in downtown Las Vegas, a small grassy area known as the 'Secret Garden' invited guests to sit (and snap photos) amid a backdrop of eye-catching art.
Although the festival took over a paved urban area in downtown Las Vegas, a small grassy area known as the "Secret Garden" invited guests to sit (and snap photos) amid a backdrop of eye-catching art.
Photo: Alesandra Dubin/BizBash
Alongside the largest stage, known as the Downtown Stage, V.I.P. cabanas allowed an exclusive covered viewing experience for those willing to pay.
Alongside the largest stage, known as the Downtown Stage, V.I.P. cabanas allowed an exclusive covered viewing experience for those willing to pay.
Photo: Alesandra Dubin/BizBash
For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.
For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.
Photo: Jika González/BizBash
For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.
For the opening of New Balance’s first experience store in New York in August, the red carpet backdrop at the V.I.P. preview incorporated real running shoes mounted to a wall printed with the shoe brand’s logo.
Photo: Jeeyun Lee/BizBash
Absolut launched a 2011 limited edition bottle on December 1 at Toronto’s TIFF Bell Lightbox. The step-and-repeat employed shelves holding dozens of the new bottles.
Absolut launched a 2011 limited edition bottle on December 1 at Toronto’s TIFF Bell Lightbox. The step-and-repeat employed shelves holding dozens of the new bottles.
Photo: Sonia Recchia/Pimentel Photo
During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.
During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.
Photo: Euan Lampitt of the Mint Agency
During the day, the billboard above the venue entrance simply displayed the event's hashtag in black letters. As the sun went down each night, a projector mounted on a roof across the street added a 3-D display of tweets and photos that used the official hashtag.
During the day, the billboard above the venue entrance simply displayed the event's hashtag in black letters. As the sun went down each night, a projector mounted on a roof across the street added a 3-D display of tweets and photos that used the official hashtag.
Photo: Courtesy of Twitter
A DJ booth was made of hundreds of stacked Solo cups and framed with columns that evoked a classic fraternity house. Custom graphics of college pennants decorated the dance floor.
A DJ booth was made of hundreds of stacked Solo cups and framed with columns that evoked a classic fraternity house. Custom graphics of college pennants decorated the dance floor.
Photo: Susie Montagna
Graduates could enjoy root beer from a keg at the bar, which was custom-made with milk crates and topped with a wood slab that guests could sign with Sharpies.
Graduates could enjoy root beer from a keg at the bar, which was custom-made with milk crates and topped with a wood slab that guests could sign with Sharpies.
Photo: Susie Montagna
Dorm-style furniture included milk crates upholstered with plaid cushions.The back walls were made of T-shirts with printed sayings and were decked with other frat-house-style props.
Dorm-style furniture included milk crates upholstered with plaid cushions.The back walls were made of T-shirts with printed sayings and were decked with other frat-house-style props.
Photo: Susie Montagna
Strings of lights with red Solo cup lampshades hung from the ceiling.
Strings of lights with red Solo cup lampshades hung from the ceiling.
Photo: Susie Montagna
On the rear wall, hundreds of red and blue Solo cups were arranged to spell out 'Congrats.'
On the rear wall, hundreds of red and blue Solo cups were arranged to spell out "Congrats."
Photo: Susie Montagna
QuickMobile's MobilePlanner
QuickMobile's MobilePlanner

MobilePlanner is the newest app from QuickMobile. The product allows planners to manage documents, vendor contracts, maps, photos, event schedules, contacts, speaker information, menus, and more in one system that can be accessed on any device. Planners can manage multiple events simultaneously within the app, as well as allocate full or partial access to other team members. MobilePlanner can track progress and communication among people working on an event, and the organizers can also send push notifications for quick updates. At an event, the app indicates who has checked in and tracks details such as flight information, transportation, accommodations, and dietary needs. MobilePlanner debuted October 15.

Photo: Courtesy of QuickMobile
Planning Pod
Planning Pod

Planning Pod launched in April, replacing My Wedding Workbook Pro. “We took what we learned from the wedding and party industry and built a tool that is applicable for any type of event,” said co-owner Jeff Kear. Organizers use Planning Pod to manage all aspects of their events, from budgets and schedules, to speakers and vendors. They can assign tasks to one or more users, set due dates, attach notes, and track progress in the master calendar. Planning Pod can also be used to generate proposals and invoices, and this week the system will be updated to handle online payments through PayPal. Planning Pod an be used through a desktop or mobile Web browser, and next year the company plans to introduce a native mobile app. Pricing is based on the number of events being planned, starting from $6.99 per month for one event to $46.99 per month for an unlimited number of events.

Photo: Courtesy of Planning Pod
Freeman's Plantour
Freeman's Plantour

Freeman has updated its Plantour Web-based tool that provides photography and floor plans for more than 60 convention centers and hotel-based meeting facilities around North America. Planners can use the system to virtually tour venues and configure sponsorship opportunities for events. “It’s branded for your show with your specific sponsorship opportunities that you want to offer. Exhibitors can interact with the site to view, review, and purchase those opportunities,” said William Collins, Freeman’s vice president of product development. Plantour also provides photos and 3-D renderings of suggested room layouts; within the next year the system will be updated to allow planners to drag and drop furniture in custom configurations. The company also expects to double the amount of venues available in the system within the next year.

Photo: Courtesy of Freeman
Event Staff App
Event Staff App

Planners that need to directly manage event staff can simplify the work with the Event Staff App. Christophe Sautot originally created the app for his father’s catering business. The system allows planners to find employees by position, check to see if they are available, and schedule them to work. They can also send group messages through the app via text or email. Staff can access details through the event page, which includes a map and list of others working an event. Event Staff App also serves as a job board, allowing businesses to post open positions, share listings on social networks, and accept applications online. The app is free for the first 30 days, and subscriptions start from $49 per month.

Photo: Courtesy of Event Staff App
1. Pinterest's Place Pins
1. Pinterest's Place Pins

Map-based image boards from Pinterest allow planners to help attendees find restaurants, entertainment, and more. The Place Pins tool debuted in October and allows users to pin destinations on a map, with each pin including an image, address, phone number, and Web link. The boards make it easy to share destination information with people gathering for a meeting or conference. They can be embedded on the event’s Web site or shared via email and can also be accessed using Pinterest’s Android and iOS apps.

Photo: Courtesy of Pinterest
2. Vine
2. Vine

Twitter’s video-sharing app, Vine, has been adopted by both event planners and guests. Last spring, the New York International Auto Show invited the public to request videos of specific vehicles being unveiled during the show's press days. A team from Situation Interactive, the event’s digital marketing agency, created 73 Vine videos and shared them through the show’s Twitter and Facebook accounts, reaching 1.8 million people on Twitter alone. Brands are also using Vine to build buzz before trade shows and other events, and planners use it to show off their work and create inspiration for new clients.

Photo: Courtesy of New York Auto Show
4. QuickMobile's MobilePlanner
4. QuickMobile's MobilePlanner

QuickMobile, a maker of mobile apps for meetings, conferences, and trade shows, created a product intended to help planners get their work done more efficiently. MobilePlanner debuted in mid-October and allows planners to manage documents, schedules, vendor contracts, exhibitors, attendees, speakers, and sponsors in one system that can be accessed on any device. Planners can manage multiple events simultaneously within the app and can allocate full or partial access to other team members. MobilePlanner can track progress and communication among everyone working on an event, and the organizers can also send push notifications for quick updates. At an event, the app indicates who has checked in and tracks details such has flight information, transportation, accommodations, and dietary needs.

Photo: Courtesy of QuickMobile
5. 1Track
5. 1Track

1Track is an app focused on facilitating buying and selling at trade shows. In the app’s “albums,” users store photos, notes, and Web links for products that interest them. The “trends” tab allows users to see a live stream of products being photographed by other attendees, with each photo linking to the exhibitor’s location on a show map. 1Track’s “map” section is integrated with Bluetooth Smart beacons to detect a user’s location on the show floor and suggest nearby exhibitors that offer products similar to what the user has already saved. As attendees use the app, the system captures data such as which booths and specific products drew the most interest and what was shared. After a show, attendees can access the photos and information they collected on the 1Track Web site. The app debuted at the furniture industry’s High Point Market in October.

Photos: Courtesy of 1Track
6. Pathable
6. Pathable

In November, Pathable updated its system to operate as a mobile Web app for offline usage, which allows attendees to access their agendas, appointments, messages, speaker handouts, and interactive floor plans even without Internet access. The system focuses on facilitating engagement and networking, so attendee profiles include searchable keyword tags that help people identify others to meet at the event. Exhibitors get a landing page with instructions on how to customize it with their logo, company information, videos, and more. For an additional charge, they can also see traffic volume on their profile pages and receive lead retrieval data.

Photo: Courtesy of Pathable
7. Goombal
7. Goombal

A former event marketing professional for German software company SAP is the creator of Goombal, an online system to add efficiency to corporate event planning. The system is set up with a dashboard organized with drop-down tabs where users input information related to speakers, venues, sponsors, exhibitors, entertainment, food and beverage, audiovisual needs, and other categories. Activity cards within each tab hold details related to each topic. Goombal automatically updates the event budget as expenses and revenue are added, and yellow and red triangles flag tasks that are incomplete or behind schedule. Every member of the event team can have system access (full or limited), and Goombal can also be used for communication with those outside the team, for example to contact speakers to request a bio or photo.

Photo: Courtesy of Goombal
8. Electric Slide
8. Electric Slide

Electric Slide launched in February and allows speakers to share PowerPoint and Keynote slides, documents, and videos using an iPhone or iPad. The files can be displayed on any Web-enabled device, TV, or projector. The app creates a unique URL from which the speaker accesses a presentation; attendees anywhere in the world can follow along by visiting the same URL. The free version includes 50 megabytes of storage and allows as many as five simultaneous live viewers and videos up to 60 seconds; paid accounts offer additional options.

Photo: Courtesy of Elucidate
9. Events GPS
9. Events GPS

Events GPS is a system for managing invitations, registration, seating, check-in, and more that launched in August from the maker of Fashion GPS, a similar product targeted to the fashion industry. Events GPS has a Web-based platform and a mobile app. Check-in is managed with QR codes or R.F.I.D. chips embedded in physical invitations. Hosts can use the system to store contacts, including photos, and track which events people attended in the past, where they were seated, and other details. After the event, Events GPS can generate reports on attendee engagement.

Photo: Courtesy of Events GPS
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