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Fans flocked to multiple stages for daytime and headline entertainment including Beck, Jurassic 5, Imagine Dragons, Vampire Weekend, and the Killers.

Las Vegas's under-construction observation wheel the Linq—which is set to be the largest in the world when it opens—sponsored a (much smaller) Ferris wheel within the festival grounds. And it served as an unmissable festive backdrop amid the glowing downtown urban landscape.

The vibe at Life Is Beautiful was inspirational and celebratory, with fans seemingly aware that the festival was part of a larger civic mission instead of an ordinary concert.

Cirque du Soleil performers had a big presence at the event, performing throughout the two-day run.

A giant, colorful painted wall by Zio Ziegler was among the large-scale pieces that made up the arts component of the four-pronged festival.

Attendees left their mark on a massive scrawling wall intended as an interactive art piece where people could jot their thoughts or names.

Susan Feniger was among the chefs on the lineup that hit the stage for demos in the "Chefs on Stage" culinary tent.

A far cry from traditional festival staples like fries and pizza (which were available, too), high-end chefs and restaurants offered their dishes in the "Culinary Village."

Although the festival took over a paved urban area in downtown Las Vegas, a small grassy area known as the "Secret Garden" invited guests to sit (and snap photos) amid a backdrop of eye-catching art.

Staffers held signs—readable in any language—to show they were available to answer any questions. It was a useful human-powered directional tool in a festival that spanned 15 city blocks.

At Samsung's tent produced by Mac Presents near the Downtown Stage, festivalgoers could order free frozen yogurt by keying in their orders using Galaxy Mega devices set up on site.

TH Productions produced Zappos’s Recharge Retreat within Commonwealth inside the festival grounds. The space was transformed into a bohemian destination offering attendees braids, makeup, and massages. In the evenings, there was an acoustic performance by emerging local artist Sabriel and a fashion presentation with Los Angeles artist Caroline D’Amore as DJ.

Outside the Zappos Recharge Retreat, custom leather bracelets were distributed in pairs to stylish festivalgoers, with the idea that one could pay it forward to the next for special access. The idea was meant to embody Zappos’s customer service and community messages.

Alongside the largest stage, known as the Downtown Stage, V.I.P. cabanas allowed an exclusive covered viewing experience for those willing to pay.

Guests shot paint balls to decorate an interactive art piece.

In the so-called "Alchemy Garden," wooden crates dotted with wine bottles formed a rustic bar backdrop.

It was perhaps the most well-charged crowd at any festival: popular charging stations from various sponsors were available in multiple lounges and stations throughout the sprawling grounds.

Among the many diverse facets of the multi-prong festival was "Charity Lane," a dedicated place for organizations to promote their causes.

On Sunday afternoon, hip-hop act Jurassic 5 (the members of which arrived in a motorcycle-drawn carriage) got the crowd revved up from the Downtown Stage.

The Red Bull Sound Select Tour Bus Stage drew fans for high-energy performances—and was among the many corporate sponsorship presences at the inaugural festival.

Toyota screen printed logo tote bags with the message "Life Is Beautiful," and attendees formed long lines for the swag—among the festival's free perks.

For a Vegas-specific brand activation, Toyota also offered prizes for festivalgoers who rolled a pair of oversize fuzzy dice; prizes corresponded to the sum of the number rolled on the dice.

At its activation, sponsor Yelp offered perks and goodies for attendees willing to check in on their devices.

Guests could refill their own bottles and cups for a more environmentally friendly approach to refreshments at water stations set up around the festival grounds. It was an unseasonably warm weekend in town.

An art piece from Burning Man towered over Container Park, an element of Tony Hsieh's Downtown Project vision for downtown Las Vegas.

Guests who scored high in skeeball could win prizes from Louis of Boston.

While all the rooms were meticulously planned, none was as popular as the space that housed old-school carnival claw games. Rather than plush toys and candy, the machines held small items, like lipsticks and jewelry, in Chanel gift bags.

Family-friendly games included corn hole, bocce ball, ping pong, hopscotch, and a chalk-coloring area.

Guests could participate in several games, including bean-bag toss, ping-pong, and chess.