Food-obsessed crowds turned out in droves for the sixth annual New York City Wine & Food Festival, held October 17 to 20. The DJ booth at one of the festival's events, Olmeca Altos Tequila Presents Tacos & Tequila, was set in front of a giant screen that projected guests' Instagram photos and sponsor logos arranged inside a Mondrian-inspired configuration of squares and rectangles.
Another event associated with the New York City Wine & Food festival was Todd English's late-night walk-around tasting at the Plaza Food Hall. Food Network Star winner Justin Warner was on hand to promote General Mills's "Hello, Cereal Lovers" campaign, and he served cereal-inspired cocktails.
At the Whitney Museum of American Art Gala at Skylight at Moynihan Station, sponsor Louis Vuitton offered guests glitter tattoos from Glitter Tattoo New York.
On October 14, the Knot Gala took over the New York Public Library. Abigail Kirsch provided the catering, and the menu included a new spin on a classic carnival snack. Holding wooden boards, servers circulated with artisan corn dogs that were sliced into pieces. Accompanying the skewered snack, little jars held condiments such as house-cured pickles, kraut-caraway mustard, and cheddar ale fondue.
The Life Is Beautiful Festival took over downtown Las Vegas this past weekend, bringing a slate of music, food, art, and educational programming to the city's redeveloping downtown area. At one spot, guests shot paint balls to decorate an interactive art piece.
Although the festival took over a paved urban area in downtown Las Vegas, a small grassy area known as the "Secret Garden" invited guests to sit (and snap photos) amid a backdrop of eye-catching art.
The Boston Lyric Opera hosted its annual gala on October 4.The evening included a performance of The Magic Flute at the Shubert Theatre, as well as a preshow gala and an after-party across the street at the Wang Theater. Dancers from the Touch Performance Art Group escorted guests between the two venues, boogieing en route.
Grey Goose created a pop-up pastry and coffee shop this month as part of its Fly Beyond brand campaign. The cheery storefront appeared to be a new French bread and pastry outlet but was a four-day activation that offered free treats to passersby. A nightclub, speakeasy, and tasting room were located elsewhere in the venue.
For the October 3 event, organizers wanted to create a moving, memorable experience for the 300 guests. While the crowd gathered in front of a small stage, a narrator read a fictional story about women she had known throughout her life, highlighting those that had dealt with health issues. As the eight-minute story progressed, the 15 windows on the building’s third floor began to illuminate, one by one, revealing actresses portraying each of the women.
Coca-Cola partnered with streetwear designer Darren Romanelli—better known as Dr. Romanelli or DRx—to create a limited-edition fashion collaboration, which was unveiled at a New York pop-up gallery last week. Display cases at the gallery showed marketing materials from Coca-Cola's archive in Atlanta, including ads, posters, and promotional merchandise.
