Events

The red carpet arrivals backdrop mimicked the iconic Hollywood hills and sign.

A specially commissioned Hermès scarf that referenced a Beverly Hills pool inspired the party. One room was an interpretation of a glamorous vintage pool, with a giant LED ceiling creating an underwater effect, a troupe of dancers meant to evoke synchronized swimmers, and a faux tile floor bearing the house's H motif.

Faux books lined the walls of a library room, where leather seating groups created a clubby, residential feel inside the raw warehouse space.

In the library room, Hermès memorabilia referenced the history of the brand: Grace Kelly, Alfred Hitchcock, and Lauren Bacall were counted among its owners. Servers offering scotch from gleaming bar carts added to the atmosphere

A café setting along the waterfront, placed under a faux starlit sky and moon, provided an area for guests to sit.

One room conjured a vintage Hollywood studio back lot.

Guests used special R.F.I.D.-embedded wooden tokens to interact with multimedia activities throughout the evening. For instance, attendees could insert their tokens into vintage-style sightseeing viewfinders where they could manipulate the view into a digital postcard to keep as a memento. Or they could visit digital touch-screen soundboards to make a soundtrack.

A vintage car served as a prop in a video booth. Through the use of their personalized R.F.I.D. tokens, guests could retrieve videos on a special microsite after the event.

Performers in the party space referenced an earlier glamorous era. Rob Ashford handled the party's choreography and dance direction.

Earlier in the evening, the Bandaloop troupe of aerial dancers performed against the white marble façade of the new Beverly Hills flagship store.

Hermès opened its new Beverly Hills flagship store with a Bounce-produced party so transformative, it almost felt like an entirely other place and time. And that's exactly what the production and design team behind the nuanced bash was going for: “We wanted it to transport you, so when you were walking into the space, you were really taken into another world. We were trying to achieve a sense of disbelief that you would experience while watching a film or a piece of theater,” said Hermès senior vice president of communications Peter Malachi. About 700 guests found a private warehouse in Culver City reimagined with dreamy vintage Hollywood and French flair, the original inspiration for which was drawn from a scarf specially commissioned for the new store. The red carpet arrivals backdrop mimicked the iconic Hollywood hills and sign.