Best PR Stunt or Guerilla Marketing Campaign
Threshold Dollhouse Presented by Target
Submitted by Deutsch
Ad agency Deutsch worked with Target to build a two-story 1,540-square-foot dollhouse in New York’s Grand Central Terminal in 54 hours. For two days, about 19,000 visitors wandered through seven rooms furnished with more than 3,000 products from Target’s Threshold Home collection. The pop-up installation included spaces like a 40- by 20-foot patio with free Wi-Fi and a master bathroom that offered beauty touchups. Items marked with QR codes allowed consumers to instantly scan and purchase items.
Photo: Walid Azami
