EXMO launched in early October and is targeted at events with fewer than 1,000 attendees. The app is self-service: Planners log into a Web site, input information regarding location, schedules, speakers, exhibitors, and sponsors, and the system creates the app and a simple Web page that planners can promote in emails and through social media. For ticket sales, EXMO has a partnership with EventBrite so attendees can purchase tickets and planners can track sales through the app.
The system offers interactive features including real-time polls, feedback forms, push notifications, and integration with social networks. During an event, organizers have the option to share content on an “Activity Wall,” a large screen display of information such as announcements, polls, tweets, and photos. The app is free for attendees, and planners pay nothing to use the system if their events have 50 people or fewer. For larger events, planners pay $2 per person (and less as numbers increase) using a credit system that can be rolled over to future events.
