At Lacoste's Coachella pool party in the blazing desert sun, cigarette-style girls, clad in Lacoste gear, passed Kiel's sun-protection products.
Things tend to get messy at food festivals, tastings, and other events with lots of grub, so Delta provided toothpicks, hand wipes, and mints at the 2010 New York City Wine & Food Festival, a smart way to get the brand in front of attendees.
At the FN C.E.O. Summit in Miami, guests could charge their smartphones in a luxe lounge—a stylish, discreet solution to manage the task that everyone wants as a convenience at events. The centerpieces during the education sessions were framed instructions on how to reference the summit on social media and log on to the hotel's Wi-Fi network.
MSNBC also had a flip-flop station at its White House Correspondents' Association Dinner after-party, providing relief for folks who had been on their feet all evening.
Soar above San Diego’s Mission Bay via jetpack through Jetpack America. Groups can select half- or full-day options, and multiple “Jetlev” packs can be deployed to accommodate as many as 72 people.
A professional photo studio on wheels, New York–based Motorbooth lets guests climb into the truck’s cargo bay to strike a pose. The Web-connected booth prints 4- by 6-inch photos, custom green-screen backdrops are available, and the exterior of the all-white truck can be covered in graphics. Rental fees start from $5,000 per day.
At the U.S.O. 2013 Gala in Washington, organizers used a nostalgic, low-tech way to deliver information. Throughout the reception space at the Washington Hilton, guests could peer into viewfinders with slides containing information on the U.S.O. and its mission. Images included snapshots of the troops with their families and on the front lines, and captions read: “The U.S.O. is always by their side.”
