Football

A 12-foot AstroTurf wall marked the entryway to the hotel brand's event at the Contemporary Art Center of New Orleans. Created by Stefan Beese of Re:Be Design, the concept carried into the rest of the space where the faux grass was used on a bar, on the stage, as well as underfoot in the seating areas. A grass timeline commemorated 30 years of Courtyard history.

More than seven tons of sand were brought in for the game of touch football on Saturday afternoon. The tent featured bleacher seating for the general public, but had a lounge area for V.I.P.s with seating and catering. A Pitbull concert followed the event. Murphy Productions produced the event with CL22 Productions providing design and decor.

Under Armour, a sponsor of the N.F.L. Scouting Combine for prospective players, invited fans to test themselves in the same drills. Fans who ran the 40-yard "Run to Daylight" dash were timed, with the fastest daily time displayed and awarded with prizes such as gift cards, according to Shana Gritsavage, the apparel company's director of global events. Participants wore R.F.I.D. bracelets to sign up for the activities, which allowed them to share their times on social media networks as well as enter a drawing for two tickets to the Super Bowl.

Bridgestone, the official tire of the N.F.L., sponsored a football throw tent at the Super Bowl Fan Zone at 8th Street and Ocean Drive in South Beach. Coors Light and McDonald's are among the other brands with activations at the Fan Zone, which opened to the public Wednesday and will remain on the sand through Saturday.

For Nike's World Cup viewing party in 2010, Relevent set up a large video screen in the middle of New York's meatpacking district. Designed to look like a soccer field, the ground was covered with Astroturf.

The Nike World Cup viewing event also included foosball, British- and American-influenced fare, face painting, a photo booth, and a retail area for Nike products.

To launch its Olympic sponsorship earlier this year, Duracell partnered with Synergy Events to design a stadium-like space with areas representing different sports. At one station, taekwondo champions Diana and Mark Lopez showed off their moves, while TVs screened highlights from past competitions.

The invitation for the New Balance experience store preview in New York in 2011 was a brass-colored relay baton, which hinted at the running-themed event concept.

Matthew David Hopkins of 360 Design Events highlighted the park's many uses at this year's Hudson River Park gala in New York by creating centerpieces that incorporated running shoes and bicycle wheels.

Centerpieces at this year's Keep Memory Alive "Power of Love Gala" in Las Vegas featured logo boxing gloves adorned with calla lilies.

Jeffrey Foster of Event Creative designed custom-built tables and props, including glowing baseball-diamond-shaped tables and a scoreboard that hung above the dance floor for a baseball-themed bar mitzvah in Chicago.

Night Vision Entertainment created a "shoe chandelier" for this year's N.B.A. All-Star Game in Orlando. The design featured 22 pairs of Adidas Superstar shoes hanging from the ceiling in a spiral configuration.

For the 2011 U.S. Open, sponsor Moët & Chandon created a small-scale tennis court inside their New York offices.

The producers of St. Patrick's Episcopal Day School's sports-themed auction in 2010 tapped commercial sculptor A.J. Strasser to create oversize models of sports-related objects.

To maintain the evening's sports theme, servers from Main Event Caterers wore referee uniforms.

At the U.S. Olympic Committee's "Raise Our Flag" campaign launch, which took place earlier this year, Hilton created a "dream wall," where people could scrawl messages and show their support for the U.S. Olympic and Paralympic teams.

Paralympic sports demonstrations were also a big part of the experiential promotion. One area invited visitors to shoot basketballs from a wheelchair.

Team Up's Players' gala, which took place in Toronto earlier this year, featured food stations inspired by athletes.

Created by TBA Global Canada and partner GES Canada, the temporary pavilion that showcased the Vancouver Olympics in 2010 included interactive gaming stations that gave attendees a better understanding of potentially unfamiliar sports like curling.

The N.C.C.A. and Turner Sports' temporary lounge, set up at the Time Warner Center, included a seated area with basketball-court-style flooring for the public to watch March Madness on four large-screen TVs.

The activation also included a photo booth, which allowed visitors to pose with virtual images of Turner Sports' announcers.

At the Tide Plus Febreze Sport launch party in Miami, the detergent brand staged multiple sports activities, including mini golf and basketball, on the W's rooftop tennis and basketball courts.

ESPN the Magazine's Super Bowl party last year featured sports-themed decor, which included a wall of framed athlete photos.

At Nike's Primetime Knockout event a couple years ago, guests were encouraged to customize their own T-shirts.

Tony Berger of Relevent brought in falafel, taco, and soda stations from PTG Event Services at the Nike party to help guests feel like they were at a real sporting event.

Randy Finch and Derek Maxfield, stars of the Food Network show Ice Brigade, put on live ice-sculpting performances in this year's Super Bowl Village. Naturally, their frozen sculptures had a sporty theme.

Other activities at Super Bowl Village included the Super Bowl Host Committee and Global Inheritance's 100-Yard Hamster Wheel Dash, which let fans go head to head in human-powered wheels.

At Coca-Cola's "Celebrate the Spirit" event, which took place in Chicago in 2009, producers hung the Olympic rings from the tent's ceiling as a nod to the theme.

Product reps for Coca-Cola handed out vintage Olympics pins.

In 2009, the Museum of Science and Industry's Columbian Ball in Chicago featured an acrobatic performance by Jesse White Tumblers in the dinner tent.

For the Moneyball premiere, a parking lot adjacent to the Paramount Theatre was transformed into a baseball field, complete with scoop stadium lights and 200 authentic stadium seats from Brown United.

Russell Harris Event Group designed a green hedge with the ESPN logo for the entrance of the tent. "We created a baffle to make the V.I.P. tent more private," Harris said. "The ESPN tent was the anchor for the entire village, which means we get more people wanting to see who's at their party."

Main sponsor Vizio provided 20 televisions to display pre-game activities, ESPN football games, and an advertising loop. The lounge, designed with the TVs in mind, had walls covered in custom branded graphics of football action scenes as well as the ESPN logo.

Inspired by the Rose Bowl, the pillows in the lounge area depicted different aspects of the game with three different designs.

On the outdoor patio, Russell Harris Event Group used blue umbrellas to contrast with the red ESPN-branded picnic tables. Football-shaped bowls containing candy and nuts served as the tabletop centerpieces.

The red carpet design bore the ESPN logo.

Boston nonprofit Team Impact hosted its first “Game Day” gala at the Westin Boston Waterfront on October 4. The tailgate-inspired decor had college-style pennants, fresh grass evocative of a football field, and roses in an autumnal orange.