In 2010, the Los Angeles County Museum of Art's Lynda & Stewart Resnick Exhibition Pavilion opened with a masquerade gala for 1,000 guests. Art from the Resnick's collection came to life by way of projections under the dinner tent.
When Spain's Ushuaia Ibiza Beach Hotel planned its opening party for the 2013 season, the team brought in French production company High Scream to make the 12-hour party memorable—and highly visual. High Scream’s Romain Pissenem worked with XL Video's Ian Woodall to develop an idea for a projection mapped onto the hotel’s 30- by 20-meter swimming pool, which would become the largest-ever projection screen to date in Ibiza.
In September, Paramount Home Media Distribution hosted a party at L.A.’s California Science Center in celebration of the DVD/Blu-ray release of Star Trek Into Darkness. The Production Elements-produced party had the dramatic built-in decor benefit of NASA’s retired space shuttle Endeavour. And Kinetic Lighting projected a space scene all around it using a combination of digital projectors and moving lights fitted with custom glass gobos.
The line between movie magic and reality was hopelessly blurred at the Warner Brothers party for the American premiere of Harry Potter and the Order of the Phoenix in 2007. Following the film's screening, 900 guests found themselves reimmersed in the wizard world of ancient castles, prophesies, and enchanted fireplaces for the premiere party. In one area attendees could lounge under a ceiling that featured alternating projections of clouds dotting blue skies and stormy weather.
