6. Promoting the introduction of its Joe Fresh Kids collection in stores, J.C. Penney built a live orange grove in the middle of New York's Times Square in August. Open early in the morning, the public stunt included a wall of oranges that served as the backdrop to the bar where staff poured complimentary cups of freshly squeezed orange juice. Click to Like, Comment, or Follow Us on Instagram
Absolut launched its latest vodka flavor with an event that put an apple orchard inside a studio-style west Chelsea venue in 2011. Absolut stickers on thousands of apples made for less-conspicuous, but still on-message, branding.
Photo: Gustavo Campos
“Coffee and Donuts” meeting-break spread, featuring warm vanilla-sugar, powdered-sugar, and cinnamon-sugar doughnut holes and organic, local coffee, by the Umstead Hotel and Spa in Cary, North Carolina
Photo: Courtesy of The Umstead Hotel and Spa
Make-your-own champagne cocktail bar with orange and pineapple juices, Angostura bitters, sugar cubes, lemon twists, fresh fruit, and champagne, by the Mandarin Oriental in San Francisco
Photo: Courtesy of Mandarin Oriental Hotel in San Francisco