1. Debuting its renovated event space to event planners and media in June, Affinia Manhattan staged meeting rooms to show off their potential.
2. In November, the Museum of Modern Art's sixth film benefit paid tribute to actress Tilda Swinton. The Chanel-sponsored evening at the museum's New York home included a dinner elegantly set with arrangements of white roses in gold vases. The understated look for the event was produced by Prodject.
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3. Variety and British Airways' affair in September, which celebrated the trade publication's “10 Brits to Watch” feature as well as the airline's nonstop service between Los Angeles and London Heathrow on the A380, filled a private West Hollywood residence with British decor accents.
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4. To mark the opening of its Beverly Hills flagship store in September, Hermès threw a party that created several detailed rooms for guests to explore. One area was an interpretation of a glamorous vintage pool with a giant LED ceiling creating an underwater effect, a troupe of dancers meant to evoke synchronized swimmers, and a faux tile floor bearing the house's H motif.
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5. To build buzz for its latest product collaboration with charity organization Feed Projects, Target invited Manhattan’s fashion-forward set to a rustic-Americana-theme dinner party underneath the Brooklyn Bridge. The June affair had a low-key, relaxed vibe, and, as a party favor, each guest received a burlap tote bag from the line.
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6. Promoting the introduction of its Joe Fresh Kids collection in stores, J.C. Penney built a live orange grove in the middle of New York's Times Square in August. Open early in the morning, the public stunt included a wall of oranges that served as the backdrop to the bar where staff poured complimentary cups of freshly squeezed orange juice.
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7. For the Whitney Museum of American Art's gala in October, event designer David Stark created a dining room that incorporated artist materials, including canvas stretchers that hung in various sizes from the ceiling.
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8. In September, the Peninsula New York celebrated its milestone anniversary with a party for 600 guests (including Oscar de la Renta and Naomi Campbell) inside its property. David Beahm Design handled production, which included creating a two-story “ribbon of flowers” that floated from the ground upwards with a rainbow of fresh blossoms.
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9. After unveiling a festive holiday window to promote its limited-edition crystal chalice, Stella Artois hosted a formal dinner for celebrities, media, and other influential New Yorkers at Bar Nana. Designed and produced by HL:Creative, HL Group's experiential marketing division, the soiree included dinner tables set with black linens and topped with arrangements of red roses.
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10. Other decorative elements inside the Peninsula New York for the property's 25th anniversary included a flower wall with the image of an apple—a nod to the city's nickname—embedded.
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11. Keep a Child Alive's 10th annual Black Ball was held at New York's Hammerstein Ballroom in November. The charity organization's creative director Earle Sebastian and creative producer Natalie Galazka collaborated with Empire Entertainment on the evening's clean, elegant look, which included silver lanterns and arrangements of proteas on the dinner tables.
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12. At a pre-Art Basel event hosted by Veuve Clicquot and Ferrari in December, a table of glassware was set up overlooking Miami Beach from the 1111 Lincoln Road Garage venue.
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13. The Swarovski crystal-covered Heartschallenger ice cream truck was parked outside the entrance to Paper magazine's second annual Super Duper Market in New York. The glittering visual for the flea-market-style affair in August offered passersby frozen treats.
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14. Travel & Leisure honored the winners of its World’s Best Awards in July by hosting a seated dinner and presentation in New York. Banquet-style dinner tables were given a sleek, modern look with purple orchids and candles arranged atop mirrored runners.
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15. Skincare brand La Roche-Posay's street promotion in June brought a colorful suspended installation of branded umbrellas to New York's Madison Square Park.
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16. Following the White House Correspondents' Association Dinner in April, Capitol File was one of many brands to entertain Washington personalities with an event. The magazine held its after-party at the Carnegie Library, which is famous for its lighted dance floor showing a map of the city.
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17. In October, the Knot's annual gala for wedding industry professionals took over the New York Public Library. A horn group from Hank Lane Music surprised the crowd by playing from the second-floor balcony before heading downstairs to the main stage.
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18. In November, the Long Beach Arena debuted its new Pacific Ballroom with an event co-hosted by BizBash. The party in Long Beach, California, included a dramatic kabuki drop and entertainment from the laser performer Laserman.
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19. At L.A. Center Studios for the Lexus grand tasting during Los Angeles Food & Wine festival, Big Sur's Post Ranch Inn served mini shaved ice cones in a metal bucket set up like a beach scene, with sugar for sand.
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20. White hydrangea and orchids in tall vases decorated a buffet table at brunch for Miami's Pulse Contemporary Art Fair brunch in December.
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The Brussels Flower Carpet is a 19,375-square-foot mosaic of 700,000 intricately arranged begonias that comes to life every two years for five days during August in the central square of the European capital city. Meant to incite conversation about nature, cities, and art, the designs have typically incorporated themes from Belgium’s history since the first carpet was created in 1971. It takes 100 gardeners four hours to arrange the petals by hand. The next flower carpet will appear in 2014.
Every summer, the Bregenz Festival draws huge crowds to the shores of Austria’s Lake Constance, where a staggeringly extravagant floating stage set is built to showcase opera performances. The opera festival, founded in 1946, also includes a conventional indoor theater, but each year one well-known opera is staged on a custom-built, high-tech platform, with performers often using the surrounding waters as an extension of the stage. Last year’s The Magic Flute attracted a total audience of 202,663 for 28 performances.
Held each year during the month of January in northern China, the Harbin International Ice & Snow Festival showcases giant, detailed replicas of monuments such as the Statue of Liberty, the Arc de Triomphe, and St. Peter’s Basilica, all carved out of ice and illuminated from within by colorful, dizzying lights—even the festival’s toilets are made of ice. Creating the pieces for the fest's two exhibition parks takes 2,000 workers and almost one month to complete, and factory-sponsored sculptures can reach as many as 20 stories. The exhibition sees more than three million tourists each year.
The Pingxi Sky Lantern Festival, held in a remote township in northeastern Taiwan, culminates with the simultaneous release of more than a thousand sky lanterns in early February. Every year thousands write their wishes for the new year on lanterns before launching them into the night air. Traditionally, sky lanterns are made of oiled paper or tissue with a wire frame containing a small candle that causes the lantern to float up, then return to the ground when it burns out.
Now in its 81st year, the Lemon Festival in Menton, France, requires 145 tons of citrus fruit every year. The town’s central Casino Gardens are decorated according to the year’s theme (previous ones have included Disney and India), with huge temporary statues covered in and made from—you guessed it—lemons. The event attracts more than 230,000 visitors to the tiny town on the French Riviera, and the program includes several parades and a “Garden of Light.” In 2014, it will be held February 15 to March 5, with a 20,000 Leagues Under the Sea theme.
The Canadian city of Ottawa turns into a giant winter festival for three weeks every year when visitors get a chance to skate on the world’s largest naturally frozen ice rink, check out competitive ice sculpting, and play in North America’s biggest snow playground. At the 2013 Winterlude, the National Capital Commission worked with the Jinju Namgang Yudeung Festival in South Korea to create a 115-foot-long tunnel comprising 1,300 lanterns. The tunnel, located in Confederation Park, celebrated 50 years of diplomatic relations between the countries.
Speaking of Korean lantern festivals, Seoul’s Lotus Lantern Festival—held in honor of Buddha’s birthday—takes place every May. According to Buddhist beliefs, lanterns symbolize wisdom and lighting them is a long-honored ritual that pays respect to Buddha. In addition to experiential cultural events, the festivities in downtown Seoul include a massive lantern parade featuring more than 100,000 illuminated lanterns in the shapes of lotus flowers, fruits, dragons, elephants, and more, as well as many displays and exhibitions of traditional lanterns throughout the South Korea capital.
The Festa dos Tabuleiros, or the Festival of the Trays, takes place every four years in Tomar, Portugal, during the summer. Originating in the 1200s, the festival takes its name from the towering tabuleiros decorated with 30 loaves of bread and colorful paper flowers that are balanced on the heads of more than 400 women during the weeklong festival’s final procession. The festivities kick off with a street-decorating competition, during which townspeople decorate the streets of the city with elaborate, brightly hued paper flowers and crepe paper garlands. The last festival, in 2011, attracted more than 600,000 visitors.
The Winter Illuminations festival in Japan displays more than seven million sparkling LED lights spread across the grounds of the Nabana no Sato botanical garden, part of the Nagashima Onsen resort area in Kuwana City. Every year millions visit to witness the stunning display of lights, one of the largest wintertime illumination events in the country. The annual festival runs for five months, between November and March, and includes the popular 200-meter-long Tunnel of Light that guests can walk through while enveloped in more than a million lights. Visitors can also buy tickets to an observation deck that lifts them 45 meters into the air and rotates 360 degrees for a full view of the park.
Millions of visitors arrive every February for the Sapporo Snow Festival in Japan, ready to see the city’s mind-blowing array of highly detailed, oversize snow statutes and ice sculptures. Launched in 1950, festival attendees can view the hundreds of massive sculptures—of everything from cartoon characters to architectural masterpieces—that line Sapporo’s Odori Park promenade, as well as partake in activities, performances, and refreshments.
