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Ideas, with comments

January 21, 2014
The virtual interactive concierge, affectionately referred to as Vic, debuted at New York's Advertising Week. The digitally rendered avatar was displayed on an 80-inch plasma screen, where it interacted with attendees by answering questions.
The virtual interactive concierge, affectionately referred to as Vic, debuted at New York's Advertising Week. The digitally rendered avatar was displayed on an 80-inch plasma screen, where it interacted with attendees by answering questions.
Photo: Courtesy of AOL
NBC Upfront
NBC Upfront
NBC kicked off Upfront Week on Monday morning at Radio City Music Hall. The storied site, which replaced the Hilton New York as the presentation venue, was decorated appropriately, with a theatrical stage set that involved a video screens shaped after network's peacock logo.
Photo: Paul Drinkwater/NBC
NBC Upfront
NBC Upfront
To add a little excitement to the reveal of one of the latest additions to its portfolio of shows, NBC brought a capuchin monkey to the event along with Justin Kirk, the star of new comedy Animal Practice.
Photo: Charles Sykes/NBC
NBC Upfront
NBC Upfront
A performance by Katharine McPhee (pictured, center) and Megan Hilty, actors from the network's musical drama, Smash, opened the presentation. McPhee also closed the NBC event, performing alongside a gospel choir.
Photo: Paul Drinkwater/NBC
Fox Upfront
Fox Upfront
Fox returned to the Beacon Theatre, the space used last year, for its formal presentation. The marquee flashed branded messages while staffers carrying colorful, oversize balloons directed arriving guests. Ryan Seacrest replaced Glee's Jane Lynch as the host of Fox's Monday afternoon show, which opened with a video skit of the New Girl cast interviewing other network talent as potential roommates. The presentation also saw Fox Entertainment president Kevin Reilly (pictured) hit the stage to present the fall schedule.
Photo: Brad Barket/FOX
Fox Upfront
Fox Upfront
However, the biggest appearance at the Fox outing was made by Britney Spears, who, alongside Demi Lovato, will serve as a judge on the upcoming season of music competition X Factor.
Photo: Brad Barket/FOX
Fox Upfront
Fox Upfront
Mary J. Blige, who was featured as a mentor on the network's American Idol, closed the Fox presentation.
Photo: Brad Barket/FOX
Fox Upfront After-Party
Fox Upfront After-Party
The large balloons marked with the names of Fox shows also led the way to the upfront's after-party at the Trump Wollman Skating Rink in Central Park.
Photo: Nadia Chaudhury/BizBash
Fox Upfront After-Party
Fox Upfront After-Party
Planned by Fox Broadcasting Company's senior vice president of creative services, Tomiko Iwata, and designed and produced by Angel City Designs, the post-presentation reception was, like previous years, held under a tent. The neutral color scheme was contrasted by brightly hued lighting.
Photo: André Maier Photography
Fox Upfront After-Party
Fox Upfront After-Party
Structures inside the tent helped divide the space and provide seating nooks for the hundreds of guests that turned out.
Photo: André Maier Photography
Fox Upfront After-Party
Fox Upfront After-Party
Last year, Fox's after-party offered a wide selection of pies and this year the network tapped Brooklyn doughnut bakery Dough to provide its tasty treats for guests. Options include dulce de leche with almonds, salt and pink pepper, and hibiscus.  Also similar to last year's outing was an area dedicated to photo ops with Fox talent. Organizers set up a series of stages where guests to meet and pose with actors and notables like Simon Cowell, Mindy Kaling (whose series The Mindy Project was picked up by the network), and Kevin Bacon.
Photo: Nadia Chaudhury/BizBash
Fox Upfront After-Party
Fox Upfront After-Party
Another food section was dedicated to Fox's culinary competition Master Chef, with fare served by the show's judges Joe Bastianich, Graham Elliot, and Gordon Ramsay.
Photo: Nadia Chaudhury/BizBash
ESPN Upfront
ESPN Upfront
On Tuesday morning ESPN returned to the Best Buy Theater for its upfront presentation, which included a performance by the Ohio State marching band. Hosted by Mike and Mike in the Morning’s Mike Greenberg and SportsCenter anchor Sage Steele, the hour-long outing included appearances by Baltimore Ravens linebacker Ray Lewis, Nascar driver Carl Edwards, and Tyson Chandler of the New York Knicks.
Photo: ESPN Inc.
Univision Upfront
Univision Upfront
During the Univision presentation David Lawenda, president of advertising sales and marketing for Univision Communications, used a large scale and boxes in a pitch to media buyers to balance their plans and reach Hispanic audiences.
Photo: Courtesy of Univision Communications
Univision Upfront
Univision Upfront
The biggest news that came out of Univision's event was the appearance by ABC's Modern Family star Sofia Vergara (pictured, left). The actress matched the event's tagline, "Latinos live here," by stating, "I might work someplace else, but this is where I live."
Photo: Courtesy of Univision Communications
Univision Upfront
Univision Upfront
Univision closed the shindig with a live performance by Shakira (pictured, center), accompanied by eight back-up dancers, a full band, and pyrotechnics.
Photo: Courtesy of Univision Communications
Univision Upfront After-Party
Univision Upfront After-Party
Following the upfront, Univision crowded Cipriani 42nd Street for a lively reception. The historic ballroom, frequently used for high-profile fund-raisers, was decorated with gobos and circular signs that read, "Latinos live here." The tagline was also used in decals placed on the sidewalks outside key ad agencies in the city.
Photo: Anna Sekula/BizBash
Univision Upfront After-Party
Univision Upfront After-Party
Rather than bringing in an outside musician, organizers had Enrique Santos, a DJ with Univision radio station Mix 98.3, spin tunes. To remind attendees of its newly launched sports network, one bar was dubbed the Deportes bar and decorated with sports images.
Photo: Anna Sekula/BizBash
Discovery U.S. Hispanic Upfront
Discovery U.S. Hispanic Upfront
Shortly after Univision finished its reception, Discovery U.S. Hispanic hosted its efforts at the TimesCenter. Last year, the network's first formal upfront in years, the Discovery Communications brand took over the Pool Room at the Four Seasons for a relatively low-key breakfast event. This year's site was intended to put the focus on the programming.
Photo: Oriol Tarridas Photography
Discovery U.S. Hispanic Upfront
Discovery U.S. Hispanic Upfront
Produced by Siinc Agency, the presentation for Discovery en Espanol and Discovery Familia had a simple and clean look, including on the stage, where much of the event was spent showing clips from upcoming shows.
Photo: Oriol Tarridas Photography
Discovery U.S. Hispanic Upfront
Discovery U.S. Hispanic Upfront
At the reception that followed the formal presentation, cocktail tables embedded with screens displayed the brand's TV content and custom seating included a D-shaped couch to match the Discovery logo. Catering from the Cleaver Company was modern take on afternoon tea, with mini sandwiches and tea-based cocktails.
Photo: Oriol Tarridas Photography
ABC Upfront
ABC Upfront
On Wednesday afternoon, ABC gathered agency execs to Avery Fisher Hall, where Jimmy Kimmel teased the entertainment group's president, Paul Lee, and made fun of CBS viewers, new NBC show Animal Practice, and Fox for hiring Britney Spears.
Photo: Ida Mae Astute/ABC
ABC Upfront
ABC Upfront
The ABC presentation ended with a live performance by John Legend, Kelly Clarkson, and Robin Thicke, who will star in the new show Duets.
Photo: Ida Mae Astute/ABC
Telemundo Upfront
Telemundo Upfront
After hosting an outing at the American Museum of Natural History last year, Telemundo moved its presentation to the 1,292-seat Al Hirschfeld Theatre on Broadway. A three-dimensional stage allowed the NBC Universal property to change the backdrop using projections. As a fun addition, Telemundo staged a telenovela on stage, complete with music and a narrator.
Photo: Jonathan Fickies/Telemundo
Telemundo Upfront
Telemundo Upfront
Popular reggaeton duo Wisin y Yandel closed out Telemundo's events.
Photo: Jonathan Fickies/Telemundo
TBS/TNT Upfront
TBS/TNT Upfront
On Wednesday, Turner Broadcasting once again packed the Hammerstein Ballroom for presentation on TBS and TNT's new line ups. Turner Entertainment president Steve Koonin made fun of last year's technical malfunction by bringing out an overhead projector. The exec wrote four words on a transparent sheet, making the joke that three of the four would happen at the event.
Photo: Turner Broadcasting System, Inc.
TBS/TNT Upfront
TBS/TNT Upfront
Conan O'Brien was a big part of the entertainment at the TBS/TNT upfront, cracking jokes about the state of Upfront Week and making fun of the broadcast networks.
Photo: WireImage
CBS Upfront
CBS Upfront
After hosting a rather subdued event last year, CBS got a playful at its upfront on Wednesday afternoon. The show opened with a video skit that later hit the Carnegie Hall stage with Beth Behrs and Kat Dennings of 2 Broke Girls delivering cupcakes to Jo Ann Ross, president of network sales (pictured, center).
Photo: Jeffrey R. Staab/CBS
CBS Upfront
CBS Upfront
CBS made the most of its location by utilizing Carnegie Hall's massive stage wall as a surface for video projections.
Photo: Jeffrey R. Staab/CBS
CBS Upfront
CBS Upfront
LL Cool J and soprano Danielle de Niese performed a hip-hop-opera crossover. Later, Eli Manning took to the stage wielding the Lombardi trophy.
Photo: Jeffrey R. Staab/CBS
Adult Swim Upfront
Adult Swim Upfront
Late-night cartoon channel Adult Swim filled the Roseland Ballroom on Wednesday night for its presentation and party. Like last year, the event included a larger-than-life version of its owl mascot.
Photo: WireImage
Adult Swim Upfront
Adult Swim Upfront
The owl-shaped sculpture stood on the stage at the ballroom and was used as a surface to project 3-D images on.
Photo: WireImage
Adult Swim Upfront
Adult Swim Upfront
In addition to offer free silk screened T-shirts for guests, Adult Swim set up a "free hole," where guests could stick their hand in an opening and receive a gift.
Photo: Anna Sekula/BizBash
Adult Swim Upfront
Adult Swim Upfront
Following the short video presentation, which had no voice over or the presence of any network executives, rapper T.I. took to the stage.
Photo: Anna Sekula/BizBash
Adult Swim Upfront
Adult Swim Upfront
Outside Roseland, Turner brought in 50 branded pedicabs to take guests of the Adult Swim upfront to the TruTV "hang after party" five blocks away.
Photo: Anna Sekula/BizBash
TruTV "Hang After" Party
TruTV 'Hang After' Party
At Providence, TruTV had two dapper gentlemen greeting guests.
Photo: Turner Entertainment Networks
TruTV "Hang After" Party
TruTV 'Hang After' Party
Inviting attendees to "party all night," the TruTV effort offered dance beats spun by DJ Cassidy.
Photo: Turner Entertainment Networks
TruTV "Hang After" Party
TruTV 'Hang After' Party
Bartenders at Providence prepared fresh fruit cocktails while waitstaff passed bites prepared by chef David Bouley.
Photo: Anna Sekula/BizBash
The CW Upfront
The CW Upfront
The CW kicked off its show at New York City Center on Thursday morning with a lively performance by rapper Flo Rida.
Photo: Jeffrey R. Staab//CW
The CW Upfront
The CW Upfront
Much like last year, the network utilized multiple screens to add showcase what was happening on stage and add dynamic visuals to the event.
Photo: John P. Filo/CW
USA Network Upfront
USA Network Upfront
Thursday afternoon marked USA Network's first formal effort during Upfront Week. The event planned by senior vice president of brand marketing and digital, Alexandra Shapiro, and produced by XA, the Experiential Agency, took over Lincoln Center's Alice Tully Hall. Portraits of the brand's talent by Nigel Parry were the centerpiece for the event and informed the overall design.
Photo: Stephen Lovekin/USA Network
USA Network Upfront
USA Network Upfront
To help spread the word about the upfront, Shapiro and her team invited more than 100 fans to tweet live from the arrivals carpet. The effort helped the #USAUpfront hashtag become a trending topic. The gathering also touted an announcement made about W.W.E. and saw wrestlers John Cena and CM Punk (pictured) make an appearance.
Photo: Jason Kempin/Getty Images for USA Network
USA Network Upfront
USA Network Upfront
The performance center's atrium served as the reception space, both before and after the presentation in the Starr Theatre. More Parry photographs decorated three-dimensional stands and contrasted white, black, and gold furnishings for a retro Hollywood vibe.
Photo: Stephen Lovekin/USA Network
USA Network Upfront
USA Network Upfront
In keeping with its playful brand image, USA chose not to put its executives on stage, but rather allow talent like Dule Hill and James Roday to make the announcements.
Photo: Dimitrios Kambouris/Getty Images for USA Network
USA Network Upfront
USA Network Upfront
Mark Ronson composed the opening score for the presentation and closed the event with a performance alongside Erykah Badu.
Photo: Dimitrios Kambouris/Getty Images for USA Network
Refined Pallet
Refined Pallet

A rustic, three-piece bar made from wood pallets is now available to rent in the Washington area from Amaryllis. The footprint of the U-shaped bar is about 15 feet long and 6 feet deep, and open crevices on the façade can hold floral arrangements.

Photo: Rodney Bailey
Bowled Over
Bowled Over

Lindsey Shaw Catering in Toronto offers a new passed appetizer of birch-glazed Atlantic salmon with apple and ginger slaw, served in mini Asian-style bowls with chopsticks.

Photo: Emma Mcintyre for BizBash
Rocket Man
Rocket Man

Soar above San Diego’s Mission Bay via jetpack through Jetpack America. Groups can select half- or full-day options, and multiple “Jetlev” packs can be deployed to accommodate as many as 72 people.

Photo: Courtesy of Jetpack America
Get Fresh
Get Fresh

For a conference in Philadelphia earlier this year, ­local florist Sullivan Owen Floral & Event Design created an eye-catching photo backdrop adorned with fresh flowers. Owen has since brought the backdrop to other events in the area and is working on new variations.

Photo: Angela Kohler for Blogshop
Can It
Can It

Is D.I.Y. pickling the next big trend in food-focused teambuilding activities? Walt Disney World in Orlando is offering new interactive food experiences for private events, including a canning and pickling station featuring pickles, sauces, conserves, and jams. Guests work together to create custom flavor pairings and take home the final products.

Photo: Courtesy of Walt Disney World
Photos to Go
Photos to Go

A professional photo studio on wheels, New York–based Motorbooth lets guests climb into the truck’s cargo bay to strike a pose. The Web-connected booth prints 4- by 6-inch photos, custom green-screen backdrops are available, and the exterior of the all-white truck can be covered in graphics. Rental fees start from $5,000 per day.

Photo: Jamie Watts
Have a Ball
Have a Ball

Bantam Bagels whips up bite-size bagel balls injected with flavored cream cheeses and topped with fresh ingredients, such as pepperoni and tomato. The company caters events anywhere in Manhattan, with a minimum order of $50 and a $15 delivery charge.

Photo: Courtesy of Bantam Bagels
Bright Idea
Bright Idea

Available in the Los Angeles area from Town & Country Event Rentals, the oversize brass, nickel, and bronze Moroccan hanging lamps add an exotic touch to event spaces. Pair the lamps with the company’s new Kaleidoscope line, a colorful collection of modern furniture.

Photo: Courtesy of Town & Country Event Rentals
Flying High
Flying High

Talk about breathing life into a meeting break: groups can now book tickets for the VooDoo Skyline at the Rio Hotel & Casino in Las Vegas. The motor-powered, aerial zipline sends guests flying more than 800 feet from the hotel’s 50-story Masquerade tower to the roof of another building and can accommodate two riders at a time.

Rendering: Courtesy of Rio Hotel and Casino
Hooked Up
Hooked Up

Dallas-based Good Guy Mobile Internet offers portable Web connectivity kits. For $250 a day, each hub provides wireless Internet for as many as eight devices.

Photo: Courtesy of Good Guy Mobile Internet
Pretty Little Things
Pretty Little Things

Nimble Well is a new Chicago company that specializes in uncommon rental items such as vintage cake stands, bowls, and napkins. Coming soon: a line of natural wood pieces, including 10- to 22-inch black walnut rounds and 18-inch shagbark hickory tabletop risers, as well as hand-painted backdrops.

Photo: Lisa Beth Anderson/Spark + Tumble
Cake in a Box
Cake in a Box

Aiming to make office birthday parties easier to plan, Café de Boston offers a “Birthday in a Box” package, $50, which includes a cake with a custom message, candles, a card, and a $5 gift card to the café. The eatery, located in Boston’s financial district, asks that orders be placed 48 hours in advance.

Photo: Courtesy of Cafe de Boston
To build buzz during the two press days, the New York Auto Show invited fans on Twitter and Facebook to request Vine videos of some of the new vehicles.
To build buzz during the two press days, the New York Auto Show invited fans on Twitter and Facebook to request Vine videos of some of the new vehicles.
Photo: Courtesy of New York Auto Show
For summer, the Children's Aid team created a fake lake with projections on the floor and on a screen. Muskoka chairs sat on the 'dock.'
For summer, the Children's Aid team created a fake lake with projections on the floor and on a screen. Muskoka chairs sat on the "dock."
Photo: BizBash
170361060
Photo: Aaron Davidson
An outdoor area featured the Sidekick Sushi Station and lounge areas.
An outdoor area featured the Sidekick Sushi Station and lounge areas.
Photo: Charley Gallay/WireImage.com
Guests could compete against one another in an area sectioned off for laser tag.
Guests could compete against one another in an area sectioned off for laser tag.
Photo: Charley Gallay/WireImage.com
Guests could lay down music tracks in the Sidekick Recording Studio.
Guests could lay down music tracks in the Sidekick Recording Studio.
Photo: Chris Weeks/WireImage.com
Guests who used R.F.I.D. bracelets received tokens, which they could redeem at the Sidekick Gift Shop.
Guests who used R.F.I.D. bracelets received tokens, which they could redeem at the Sidekick Gift Shop.
Photo: Christopher Polk/WireImage.com
DJ Ravidrums entertained guests prior to the Strokes' performance.
DJ Ravidrums entertained guests prior to the Strokes' performance.
Photo: Charley Gallay/WireImage.com
The Strokes performed a six-song set.
The Strokes performed a six-song set.
Photo: Christopher Polk/WireImage.com
An arcade area featured a pinball machine, air hockey table, and classic games like Pac-Man.
An arcade area featured a pinball machine, air hockey table, and classic games like Pac-Man.
Photo: Christopher Polk/WireImage.com
An interactive graffiti wall allowed guests to create original content.
An interactive graffiti wall allowed guests to create original content.
Photo: Charley Gallay/WireImage.com
The '4G Racetrack' featured two T-Mobile branded motorcycles to suggest the network's speed.
The "4G Racetrack" featured two T-Mobile branded motorcycles to suggest the network's speed.
Photo: Charley Gallay/WireImage.com
Stella Artois Crystal Chalice Holiday Window
Stella Artois Crystal Chalice Holiday Window

As a way to honor its origins—the beer was originally brewed as a holiday gift to the people of Leuven, Belgium—and showcase its limited-edition crystal chalice, Stella Artois unveiled a window installation in New York's meatpacking district on December 4. The seasonal display was designed and produced by HL:Creative, HL Group's experiential marketing division, and uses mirrors to create an infinity effect for the Swarovski crystal-adorned piece.

Photo: Mike Coppola/Getty Images
Stella Artois Holiday Dinner
Stella Artois Holiday Dinner

Following the window reveal, Stella Artois hosted a formal holiday dinner for celebrities, media, and other influential New Yorkers at Bar Nana. Guests sat at communal tables for the four-course meal, which, of course, included the brand's beer.

Photo: Mike Coppola/Getty Images
Stella Artois Holiday Dinner
Stella Artois Holiday Dinner

HL:Creative, helmed by creative director Ryan Jordan, also designed and produced the holiday dinner. The elegant look for the tabletops included short arrangements of red flowers, black linens, and votive candles.

Photo: Mike Coppola/Getty Images
Samsung Galaxy Studio
Samsung Galaxy Studio

In time for the holiday shopping season, Samsung rolled out a series of pop-up experiences to showcase its latest gadgets to consumers. Dubbed the Galaxy Studio, the locations across the country showcased the Galaxy Note 10.1, Galaxy Note 3, and Galaxy Gear devices. As added incentive for consumers to interact, the Korean electronics brand integrated gamification into the pop-up, inviting visitors to accumulate points by participating in games and activities, redeeming for prizes such as gift cards, a USB speaker, and T-shirts.

Photo: Neilson Barnard/Getty Images for Samsung
Samsung Galaxy Studio
Samsung Galaxy Studio

 

Although Samsung's pop-up was more of a showroom than a shop—the devices on display were not for sale—the brand used the concept to show how its gadgets work in retail environments. As such, the studio included displays alongside accessories from partner Piperlime.

Photo: Neilson Barnard/Getty Images for Samsung
Samsung Galaxy Studio
Samsung Galaxy Studio

Quirky offerings at the Samsung Galaxy Studio in New York included latte artists that created portraits in foam.

Photo: Neilson Barnard/Getty Images for Samsung
ION's "Get Wrapped Up in the Holidays"
ION's 'Get Wrapped Up in the Holidays'

As with previous years, the ION Network created a promotional program for the holidays, aimed at putting itself in front of media agencies. Dubbed "Get Wrapped Up in the Holidays," the campaign traveled to 13 offices in the New York area, filling agency conference rooms with festive decorations, seasonal music, and the holiday films shown on its network. The program was produced by the Michael Alan Group and took place December 2 to 6.

Photo: Courtesy of the Michael Alan Group
ION's "Get Wrapped Up in the Holidays"
ION's 'Get Wrapped Up in the Holidays'

As part of its campaign, ION provided a hot chocolate bar. Agency staffers created their own box of edible goodies, choosing from a buffet-like selection. The broadcasting company also crafted a large white box tied with a red ribbon and invited staffers to drop in their business cards for an opportunity to win an iPad mini.

Photo: Courtesy of the Michael Alan Group
Frigo Pop-Up Boutique
Frigo Pop-Up Boutique

For a pop-up shop introducing a new line of men's underwear from the Swedish brand Frigo, producers Forward and designers Cortney and Bob Novogratz took a two-level empty retail space in New York's meatpacking district and created a sporty yet stylish gentleman's lounge. The pop-up, which ran from November 20 to 26, had a listening station with vinyl records and Beats headphones, a vintage pool table, and luxe touches like a disco ball sitting among books and floral arrangements on a dark wood shelving unit custom built for the space.

Photo: Patrick McMullan/PatrickMcMullan.com
Guests, including Rachael Ray, Bobby Flay, and Emeril Lagasse, entered the event by walking down a long hallway dubbed the “Hall of Masters,” which was lined with 36 blown-up portraits of the network’s biggest stars.
Guests, including Rachael Ray, Bobby Flay, and Emeril Lagasse, entered the event by walking down a long hallway dubbed the “Hall of Masters,” which was lined with 36 blown-up portraits of the network’s biggest stars.
Photo: Courtesy of Food Network
Once inside the party space, guests were met by a towering birthday “cake” composed of more than 40 whitewashed vintage TVs playing old Food Network clips. Two days later, the design was repurposed for the New York City Wine & Food Festival’s Tacos & Tequila bash, with the televisions playing clips from event sponsor NY1.
Once inside the party space, guests were met by a towering birthday “cake” composed of more than 40 whitewashed vintage TVs playing old Food Network clips. Two days later, the design was repurposed for the New York City Wine & Food Festival’s Tacos & Tequila bash, with the televisions playing clips from event sponsor NY1.
Photo: Marion Curtis/StarPix
To create the atmosphere of an art museum, producers designed the lounge areas that ran down the center of the room in an all-white palette, helping the surrounding vignettes pop. Glass display cases held memorabilia and props from Food Network and Cooking Channel shows.
To create the atmosphere of an art museum, producers designed the lounge areas that ran down the center of the room in an all-white palette, helping the surrounding vignettes pop. Glass display cases held memorabilia and props from Food Network and Cooking Channel shows.
Photo: Marion Curtis/StarPix
Stone Dog Studios constructed a 10- by 10-foot wall displaying the Food Network logo in its Brooklyn studio. Once it was delivered to Pier 92, the wall was planted with fresh basil and rosemary and installed behind one of the bars, allowing bartenders to add fresh herbs to the evening’s signature cocktails.
Stone Dog Studios constructed a 10- by 10-foot wall displaying the Food Network logo in its Brooklyn studio. Once it was delivered to Pier 92, the wall was planted with fresh basil and rosemary and installed behind one of the bars, allowing bartenders to add fresh herbs to the evening’s signature cocktails.
Photo: Marion Curtis/StarPix
One food station played off the idea that when viewers watch the Food Network, they wish the food could be served directly through their TV sets. Embedded with working televisions playing cooking show clips from the network’s early years, an automat-style wall had chefs handing small plates to guests through a row of televisions with the screens removed.
One food station played off the idea that when viewers watch the Food Network, they wish the food could be served directly through their TV sets. Embedded with working televisions playing cooking show clips from the network’s early years, an automat-style wall had chefs handing small plates to guests through a row of televisions with the screens removed.
Photo: Marion Curtis/StarPix
Local artist Clare Herron recreated the Cooking Channel’s logo using kitchen items such as salt shakers, spatulas, and plastic straws.
Local artist Clare Herron recreated the Cooking Channel’s logo using kitchen items such as salt shakers, spatulas, and plastic straws.
Photo: Marion Curtis/StarPix
Staffers offered guests caviar and oysters from an ice bar that had brightly colored plastic sea creatures frozen inside.
Staffers offered guests caviar and oysters from an ice bar that had brightly colored plastic sea creatures frozen inside.
Photo: Marion Curtis/StarPix
To represent the Food Network magazine, artist Clare Herron spent the event inside an 8- by 8-foot Plexiglas cube with stacks of back issues and a pair of scissors. Throughout the evening, she created a collage by taping magazine cutouts to the walls. “By the end of the night, it was one big art piece,” Blatter said.
To represent the Food Network magazine, artist Clare Herron spent the event inside an 8- by 8-foot Plexiglas cube with stacks of back issues and a pair of scissors. Throughout the evening, she created a collage by taping magazine cutouts to the walls. “By the end of the night, it was one big art piece,” Blatter said.
Photo: Courtesy of Food Network
Dynamic Productions designed a diner-style food station as a nod to the popularity of shows like Guy Fieri’s Diners, Drive-Ins, and Dives that highlight America’s regional cuisine. The station served Maine lobster rolls, Bronx meatball parms, Texas barbecue pork sliders, and Carolina corn spoon bread.
Dynamic Productions designed a diner-style food station as a nod to the popularity of shows like Guy Fieri’s Diners, Drive-Ins, and Dives that highlight America’s regional cuisine. The station served Maine lobster rolls, Bronx meatball parms, Texas barbecue pork sliders, and Carolina corn spoon bread.
Photo: Amanda Schwab/StarPix
Stone Dog Studios crafted dozens of fake macarons from Styrofoam and rigged them to create a 10-foot-tall chandelier that hung over a dessert station serving real macarons in flavors including birthday cake, pumpkin, and pistachio.
Stone Dog Studios crafted dozens of fake macarons from Styrofoam and rigged them to create a 10-foot-tall chandelier that hung over a dessert station serving real macarons in flavors including birthday cake, pumpkin, and pistachio.
Photo: Amanda Schwab/StarPix
Rory Mulholland Scenery created custom marquee signs for each of the Food Network’s current shows.
Rory Mulholland Scenery created custom marquee signs for each of the Food Network’s current shows.
Photo: Amanda Schwab/StarPix
The decor at this year's Whitney Museum of American Art gala in New York emphasized materials familiar to artists, such as paintbrushes and sketch pads. Playful centerpieces included table numbers imprinted on silver paint cans.
The decor at this year's Whitney Museum of American Art gala in New York emphasized materials familiar to artists, such as paintbrushes and sketch pads. Playful centerpieces included table numbers imprinted on silver paint cans.
Photo: Nadia Chaudhury/BizBash
In Los Angeles last May, nearly 300 artists and art patrons celebrated the Santa Monica Museum of Art’s 25th anniversary at the museum's second annual Precognito gala dinner. Table numbers were painted directly onto the white paper tablecloths.
In Los Angeles last May, nearly 300 artists and art patrons celebrated the Santa Monica Museum of Art’s 25th anniversary at the museum's second annual Precognito gala dinner. Table numbers were painted directly onto the white paper tablecloths.
Photo: Vince Bucci
Here's an on-theme idea for a rustic farm-to-table dinner: At last year's Lowline 'Anti-Gala,' moss-filled Mason jars served as table numbers.
Here's an on-theme idea for a rustic farm-to-table dinner: At last year's Lowline "Anti-Gala," moss-filled Mason jars served as table numbers.
Photo: Andrew Martin
At the seventh annual Call of the Game dinner in March, held at South Florida's Seminole Hard Rock Hotel & Casino, painted guitars served as centerpieces. Oversize guitar picks displaying numbers let guests know at which table to sit.
At the seventh annual Call of the Game dinner in March, held at South Florida's Seminole Hard Rock Hotel & Casino, painted guitars served as centerpieces. Oversize guitar picks displaying numbers let guests know at which table to sit.
Photo: Courtesy of Reid & Florentino
The tables at a graffiti-theme bar mitzvah designed by David Stark Design and Production, held at Center548 in New York, displayed numbers on spray-paint cans.
The tables at a graffiti-theme bar mitzvah designed by David Stark Design and Production, held at Center548 in New York, displayed numbers on spray-paint cans.
Photo: Susan Montagna
For a wedding produced by AaB Creates at the Altman Building in 2012, the table numbers popped out of the pages of open books. The numbers were carved out of the books' pages using an X-Acto knife.
For a wedding produced by AaB Creates at the Altman Building in 2012, the table numbers popped out of the pages of open books. The numbers were carved out of the books' pages using an X-Acto knife.
Photo: Dave Robbins Photography
Large graphic table numbers provided the bulk of the decor during the Cooper-Hewitt National Design Museum's National Design Awards gala in 2011.
Large graphic table numbers provided the bulk of the decor during the Cooper-Hewitt National Design Museum's National Design Awards gala in 2011.
Photo: Richard Patterson
Designer David Stark used fluorescent tape provided by 3M to create much of the decor for the National Design Awards gala in 2011. At some of the tables, rolls of the colorful tape added a decorative element to platforms displaying large-scale table numbers.
Designer David Stark used fluorescent tape provided by 3M to create much of the decor for the National Design Awards gala in 2011. At some of the tables, rolls of the colorful tape added a decorative element to platforms displaying large-scale table numbers.
Photo: Richard Patterson
Instead of going in numerical order at the October 2011 dinner for Boston's Institute of Contemporary Art's anniversary, each table number represented an important year in the museum's 75-year history.
Instead of going in numerical order at the October 2011 dinner for Boston's Institute of Contemporary Art's anniversary, each table number represented an important year in the museum's 75-year history.
Photo: Liz Linder
Last year, the National Association for Catering and Events hosted its annual fund-raising gala at the Liaison in Washington, where design elements drew inspiration from classic fairy tales. To add an enchanted-forest feel to the dining table centerpieces, table numbers were spray painted on wood slabs.
Last year, the National Association for Catering and Events hosted its annual fund-raising gala at the Liaison in Washington, where design elements drew inspiration from classic fairy tales. To add an enchanted-forest feel to the dining table centerpieces, table numbers were spray painted on wood slabs.
Photo: Evelyn Alas
Plexiglas table number displays added a reflective element to the tables at a local college prep school's 75th anniversary gala, held in 2010 at the Westin Diplomat Resort & Spa in Hollywood, Florida.
Plexiglas table number displays added a reflective element to the tables at a local college prep school's 75th anniversary gala, held in 2010 at the Westin Diplomat Resort & Spa in Hollywood, Florida.
Photo: Matt Horton/Artist Group Photography for BizBash
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