Receptions

Chicka Chicka Boom Boom set up its Shake 'Em Up bar in the V.I.P. reception with three women making the night's signature cocktails while singing and standing inside the mirrored bar.

BMW returned as the automotive sponsor this year with an all-white lounge area for guests—with a touch of color from this edible logo.

A caricaturist drew portraits of guests posing in one of the multiple BMWs parked at the event.

Soda distributors greeted guests to the publisher's reception near a similarly branded bar.

Blue rock candy accented the night's signature cocktail, the AT&Tini.

The National Candy Association sponsored one of the two on-site photo booths, complete with oversize candy props.

A model sat atop the centralized bar holding a bunch of oversize balloons, reminiscent of a common childhood scene near candy stores.

BMW also provided branded putt-putt courses for guests to practice their golf skills.

Patrón served boozy desserts like whoopie pies and cake pops at its customized bar.

Patrón also setup a muddling station where bartenders taught guests how to make their own cocktails.

Ted's Bulletin offered samples of its homemade pop tarts—cinnamon and brown sugar, strawberry, and chocolate—that the company displayed in tall glasses filled with each flavor's ingredients.

Poste restaurant served a twist on the classic s'mores with a bourbon-flavored marshmallow on a graham cookie with bacon-chocolate drizzle and a candied cherry.

BGR the Burger Joint served individual sliders with guacamole, banana peppers, and sweet potato tots.

A Good Humor ice cream man dealt out a selection of the famous ice cream company's products from an old-fashioned stand near the entrance.

Title sponsor AT&T sponsored a snow-cone station on the main floor serving blue versions of the summertime treat.