Following the Screen Actors Guild awards ceremony on Saturday, People magazine and the Entertainment Industry Foundation hosted an after-party with production from Event Eleven. A photo of a Parisian greenhouse inspired the look of the event, which had a chic white bar decked with topiary-like greenery and flowers.
Four massive, moss-covered bronze arches served as a dramatic centerpiece to the room.
The 2011 event took place at the chancery of the Embassy of the People’s Republic of China. Guests exited the ball through a tunnel of 999 red Chinese lanterns, symbolizing good fortune.
At Diffa's Dining by Design in Chicago in 2012, an origami-like chandelier hung over the CS Interiors table designed by Kaufman Segal with Jesse Chicago. The table also had centerpieces filled with tightly rolled up magazine pages and arrangements of pink and peach roses.
In 2012, the centennial celebration of the National Cherry Blossom Festival—which honors the relationship between Japan and the United States—kicked off with the Pink Tie Party at Washington's Mayflower Renaissance Hotel. A paper cherry blossom tree served as the focal point of the entryway.
A striking visual centerpiece of the event was a huge illuminated gramophone, not unlike the Grammy award statuette itself.
Vintage cars were among the props used to illustrate the '20s theme. The vehicles sat within buffet setups from Along Came Mary, whose stations had themes like New York Italian, Chicago steak house, Atlantic City Boardwalk, Los Angeles Brown Derby, and San Francisco Chinatown.
Boyz II Men, Ciara, and DJ Michelle Pesce entertained the crowd, which got moving on a sprawling black-and-white checked dance floor.
Oversize Deco-style artwork covered the walls and gave the massive space a more intimate feel.
Rounding out the ‘20s theme were costumed entertainers, dancers, and acrobats throughout the room. Working fountains dotted the party space.
Acts including Miley Cyrus, R. Kelly, Imagine Dragons, and Pharrell Williams all took the stage at the star-mobbed Recording Academy and Clive Davis Pre-Grammy Gala at the Beverly Hilton—where the number of big-name performances rivaled those on the Grammys stage the following night.
Elite Productions International designed the floral decor—done primarily in purple blooms placed at angles and varying heights for visual interest—for the reception areas and performers' greenrooms.
At McCartney's New York presentation, a custom topiary spelling out the designer's name stood in the garden of restaurant One if by Land, Two if by Sea. It was visible to guests through the windows.
The Sequoia-produced and designed Governors Ball drew inspiration from nature, interpreting the theme into a glamorous look that included massive vertical garden walls from Mark's Garden and a starry ceiling designed by Larry Oberman in association with ELS. The event's copious plants and greenery came from GreenSet.
A giant gold Oscar statuette stood in the party space, where fabrication came from Bill Ferrell Company, Studio Left, and Sosa Sisters Designs. Irma Hardjakusumah was the technical designer. The event again got a more meandering and socializing friendly passed hors d'oeuvres and small plates format of 50 dishes from Wolfgang Puck.
Resource One provided decor elements, including an array of fabrics in jewel tones, such as olive-wood floral organzas, deep velvets, Italian leopard tapestry, and splashes of glitter. And Lux Lounge EFR brought nearly 500 custom pieces in shades of aubergine, platinum, and pear, plus stone bars and one-of-a-kind tables, chairs, ottomans, and banquettes. Classic Party Rentals also contributed to the copious supply of rental pieces.
Two 18-foot-tall tableaux filled with illuminated Oscar silhouettes and floral arrangements flanked the entrance.
Lamp posts lit the space, where guests dined on a selection of approximately 50 dishes from Wolfgang Puck, plus wines from Sterling Vineyards and exclusive champagne from Champagne Thienot. This year, Diageo Luxury Brands provided the specialty spirits, including signature cocktails like the Glamour Shot, made with the new Baileys Vanilla Cinnamon mixed with Goldschläger cinnamon schnapps served in a glass rimmed with edible flakes of real gold, and the Ciroc Coco Light Martini, made with Ciroc Coconut, coconut water, pineapple juice, and lime juice. A Johnnie Walker Scotch Whisky Bar was among the offerings.
John Legend was this year’s headline performer. Gregg Field led a band of studio musicians, and DJ Jason Eldredge and singer-songwriter Ledisi were also among the night's entertainment acts. ShowPro handled the night's sound.
Wigs evocative of the film's retro styling made for fun photo op props.
Food was available all day to guests at the Vanity Fair Social Club, including items from sponsor Chobani Simply 100 Greek yogurt, plus custom recipes for breakfast and afternoon appetizers. FoodInk catered.
On February 26, Johnnie Walker Scotch whiskey joined Variety and Unite4:Good for the first ever Unite4:Humanity event held at the Sony Pictures Lot, where glittering, illuminated chandeliers hung overhead. Andy Samberg served as M.C. for the inaugural event, and Bill Clinton was the keynote speaker.
The Uptown magazine pre-Oscar party sponsored by Lexus took place at Sadie’s Kitchen and Lounge on February 26. Working with the design aesthetic of the venue, Events by Fabulous produced an event inspired by vintage Hollywood and rustic elements. The dining patio, furnished with wood tables and eclectic seating, featured rows of illuminated antique glass and purple and copper flowers arranged in assorted mercury glass vases. Floral-patterned lighting accented the Art Deco pendants that hung from above.
Instead of bright colors and plastic beads galore, the table was set with flowers in delicate shades of pink and purple, marbled-Italian-paper runners, and gilded rentals from Tablescapes.
