Promotion

To promote social media sharing, Pandora launched a new jewelry collection in Los Angeles and emblazoned the Mondrian hotel's bold oversize planters with hashtags.

Lettering to spell out the Nielsen brand name decked a wall of greenery as an arrivals photo backdrop.

At its barbecue during the fest, Thrillist handed out thoughtful on-brand gifts such as toothpicks, breath mints, and moist towelettes.