Grey Goose created a pop-up pastry and coffee shop last year in New York as part of its Fly Beyond brand campaign. Messages on napkins were designed to educate consumers on the vodka company's history.
Photo: Karen Fuchs
Single Flowers
Contrasting the larger-than-life bouquets, single flowers, each in its own vase or container, were a big trend at this year's show. The minimalist approach appeared in several exhibits, including one by Flowers by David.
Photo: Hope Helmuth for BizBash
4. Use Them to Encourage Interaction
Hashtags that encourage interaction on site through gamification or another kind of activity are sure to facilitate broad interaction online as well. At Target's Feed U.S.A. event, menus encouraged guests to interact and mingle with tablemates through social media prompts on menus.
Photo: Nilaya Sabnis
