
At the event, Kalla arrangements were displayed on pedestals. Each bouquet had a corresponding iPad that offered more information.
Photo: World Red Eye

The party took over the Hammer and a tented space in the adjacent street.
Photo: Sean Twomey/2me Studios

Attendees of the Divergent premiere went home with temporary tattoos, a visual inspired by the movie, in which tattoos figure prominently.
Photo: Sean Twomey/2me Studios