Outdoor Events

The Savannah Series Tents from Sperry Fabric Architecture are wooden-framed tents with cloth canopies and clerestory windows. The windows, above an adjacent roof, allow sunlight in during the day and indoor lighting to project out at night. The tents seat as many as 350 guests. The units are available for purchase in the United States through Sperry Fabric Architecture and licensed Sperry Tent providers; prices are available upon request.

Sperry Tents’ Signature Blue Star Tent is handcrafted with genuine navy sailcloth panels dotted with white stars by sailmakers in coastal Massachusetts. It sports geometric support patches and festive pennant flags atop each peak. Support poles are wooden and hand-milled at a 1930s sawmill. The tent is available in six sizes: The largest, at 46 by 85 feet, holds 150 guests for a seated dinner. Prices are available upon request.

The Grand Marakesh from Raj Tents is a 27- by 44-foot Moroccan-theme tent that includes arches and silk string drops on all openings, a full lighting package, and furniture for 24 guests with low tables and area rugs. It has room for as many as 120 people and is available for rent throughout the United States for $9,950.

The 24 Metre Trident Inflatable Dome from Brand Interactivation provides almost 4,000 square feet of floor space with no internal support poles or trussing and holds as many as 350 people. The unit is available for rent nationwide for $11,500 for three days, or it can be purchased for $70,000 and customized with colors and logos.

In a new take on the traditional photo backdrop, guests bounced on a trampoline before having their photo taken. Side rails around the custom station kept guests safe.

At Target's beauty launch, eye-catching citrus-wedge chandeliers decorated the "Rise and Shine" station, evoking sunny mornings and providing Instagram fodder for guests.

Guests learned about Target's latest sun-protection offerings at a poolside station that featured a colorful backdrop of parasols.

Fresh fruit decorated a hard-to-miss Svedka vodka logo that floated in a pool.

Last year, Hermès threw a beachside bash known as “Les Jeux d’Hermès,” or Hermès games, with oversize jewelry installations, models on trampolines, and a branded ringtoss. Balloons wrapped in Hermès silk scarf prints stood at the entrance.

To disguise the concrete barricade, Hermès added mirrors to the entire stretch of a lower beach wall, reflecting the activities and sights on the sand.

A seven-foot sandcastle heralded the start of a major residential construction project in Miami last year. Aria Development Group celebrated the groundbreaking of its luxury condominium, 321 Ocean, with a ceremony for city officials, buyers, and friends and family. Guests gathered around the sandcastle—a whimsical replica of the forthcoming property—for a toast, then headed to nearby restaurant Estiatorio Milos for a reception.

For the Louis Vuitton Charlotte Perriand V.I.P. dinner during Art Basel last year, the luxury brand set up an alfresco table right on the beach. The event had a chic, minimalist look with glowing orbs hanging overhead.