lighting/staging

A 22- by 24-foot dance floor was erected over the venue's existing pool. Drained of water, the recessed space held a neon Attimo sign surrounded by dried flowers.

The magazine held its after-party at the Carnegie Library, famous for its lighted dance floor showing a map of the city. The event also featured lounges and other activations from sponsors Clear Channel Communications, the Entertainment Software Association, Mercedes-Benz, Corona Light, Reyka Vodka, and Saks Fifth Avenue.

For the cocktail hour, the Capitol Hill hotel was turned into two Wizard of Oz-inspired spaces. After checking in, guests followed a projection of the book's infamous yellow brick road, which led into a bar and lounge styled after the book's Emerald City. Electric Entertainment created a custom gobo from an automatic moving projector and a lighting software to position the road to go across the length of the room.

The centerpiece of the cocktail section was an enormous sign depicting the event's arrowhead symbol and tagline. Oversize illuminated arrows pointed outward from this point, guiding guests to sections themed around the issues the foundation works on.