Inside, the first step for guests after receiving their credentials at check-in was a tour of Cortana's capabilities. The space was surrounded by curved walls, leading attendees in a circle around the perimeter of the venue.
Photo: Courtesy of Microsoft
Other technology displayed at the event included an interactive application called Swivel, by California company FaceCake Marketing Technologies, that uses Microsoft's Kinect for Windows and the Windows Embedded 8 platform to create a virtual dressing room. Guests could stand in front of a camera and digitally try on clothes.
Photo: Andrew Kelly
At each station in the "outer circle" experience, guests could tap their R.F.I.D.-embedded badges and be shown Cortana's different capabilities. For instance, one displayed how the digital assistant can provide traffic updates based on a user's daily commute. The production team also worked carefully to mix in elements from the pre-event quiz at each station, illuminating the walls blue, if, for example, attendees had chosen that specific color in response to the question about their aura.
Photo: Courtesy of Microsoft
In another area an artist created live portraits of guests using the Fresh Paint app on a Microsoft Surface tablet. Images were displayed on a larger screen behind him.
Photo: Andrew Kelly
Evoke and Carnival Day teamed up to design and build a giant Lite-Brite for events in the Washington area. The 4- by 8-foot piece has 2,100 peg spaces backlit by 240 individual LED lights and can come customized with a company logo. Guests interact with it by plugging in their own colored pegs.
Photo: Tony Brown/imijphoto.com
Photo: Courtesy of PDC
The first IMEXrun Las Vegas drew more than 400 participants for an early morning street circuit, which included a section of the Las Vegas Strip.
Photo: Courtesy of IMEX America
