Ten winners of the festival’s golden bracelet were given special access to the festival’s Golden Porta Potty. The winners were also given 10 tickets each to hand out at their discretion. The gold-painted single Porta-Potty was air-conditioned and included Wi-Fi, an array of high-end toiletries like perfume, and a screen streaming performances from the festival stages so visitors wouldn’t miss a second of music.
Attendees formed long lines to pose in an oversize photo frame that was placed on top of a slight hill, offering a scenic background of one of the main stages as well as the Austin skyline.
As part of its marketing partnership with the festival, Toms gift cards were attached to every program that was handed out.
Window displays were set up outside of the tents to show off the apparel, allowing shoppers to decide what to purchase before going into the two official stores for merchandise.
The Owner’s Lounge offered a summer-camp vibe, where guests could sit on hammocks, at picnic tables, and even in a canoe. Throughout the weekends, celebrities and musical guests circulated through the space, including Matthew McConaughey, Jenny Lewis, and Big Boi. There were also DJ sets by acts like Foster the People.
Free camp-inspired food was served throughout the day, including pulled pork sandwiches, mac ‘n’ cheese, and s’mores. The space also offered a create-your-own trail mix snack station.
